BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 31, 2024
Doping-approved “Enhanced Games” receives millions in financial backing
The man behind the doping-enthused Enhanced Games, Aron D’Souza, has revealed he received millions of dollars in financial backing for his entrepreneurial idea a year and a half before his first planned Games in the summer of 2025. In an interview with Sifted magazine, D’Souza revealed that he has teamed up with...
January 31, 2024
CLASH Endurance Miami to Host First Event of new 2024 PTO Tour
/ENDURANCE SPORTSWIRE/ - Today, CLASH Endurance and PTO, (Professional Triathletes Organization), announces their collaboration for the 2024 event season at CLASH Endurance Miami weekend taking place at the Homestead-Miami Speedway in Florida, March 9-10. In addition to a variety of CLASH Endurance race offerings scheduled during the festival-style weekend, PTO...
January 31, 2024
Raleigh, North Carolina, Endurance Sport Nutrition Researcher and clinician Dr, Mikki Williden joins SFuels
/ENDURANCE SPORTSWIRE/ – SFuels proudly welcomes the appointment of Dr. Mikki Williden as Director of Nutrition, solidifying the company's dedication to popularizing the RIGHT FUEL RIGHT TIME® approach in mainstream sports nutrition. In collaboration with the SFuels team, Dr. Williden will contribute to the ongoing delivery of high-quality products and...
January 30, 2024
PTO Announces Blockbuster Eight-Stop 2024 Calendar. Relaunching As The T100 Triathlon World Tour
London, UK/ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) and World Triathlon have announced today a significant relaunch of the PTO Tour, with 40 of the world’s highest ranked athletes competing in an expanded 2024 calendar that will feature eight races and will be known as the T100 Triathlon World...
January 30, 2024
Gympass Hits 2.6M Subscribers as Corporate Wellness Demand Grows
Gympass reached a staggering 2.6 million subscribers in the month of January, when many consumers typically turn towards wellness and fitness initiatives, and over 400 million cumulative employee check-ins across its partner network. The corporate wellness platform also reports that it grew its customer base to over 15,000 in 2023,...
January 30, 2024
Filippo Pozzato to Ride Gran Fondo Asheville p/b Applewood Manor
(Gettysburg, PA – January 30, 2024) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series today announced that former professional cyclist Filippo “Pippo” Pozzato will ride the 2024 Gran Fondo Asheville and participate in VIP Experiences at Applewood Manor during the weekend of July 14-16, 2024. Winner of Milan-San Remo, stages of...
January 30, 2024
BibRave Drives Surge in Registrations for the Allianz Partners Richmond Marathon
Richmond, VA /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently partnered with event organizer Sports Backers to drive hundreds of registrations for the Allianz Partners Richmond Marathon. BibRave's expertise in influencer marketing and management proved instrumental in boosting registration numbers for the Allianz Partners Richmond Marathon, also...
January 29, 2024
The IRONMAN Group Names Scott Derue as Chief Executive Officer
TAMPA, Fla. (Jan. 29, 2024) /ENDURANCE SPORTSWIRE/ - The IRONMAN Group has announced today the appointment of Scott DeRue as its Chief Executive Officer. DeRue joins The IRONMAN Group from Equinox where he served as President. DeRue will join The IRONMAN Group’s Board of Directors. DeRue’s career has been dedicated...
January 29, 2024
ShowcasedEndurance Sportswire Executive Interview Series – Michael Bleau, CEO of EventHub
Sponsorship dollars are crucial for race organizations, offering vital funding and enhancing the event experience. Exhibitors play a key role in both bolstering financial support and enriching participant experiences through their offerings. Our latest interview is with Michael Bleau, the CEO of EventHub, a leading race expo software platform. Could...
January 29, 2024
Ironman taps Equinox president as new CEO in effort to woo more type-A executives
Ironman Group said Monday that it has hired the president of the high-end gym chain Equinox, Scott DeRue, to be its next chief executive as the endurance sports event organizer navigates a drop in race participation a decade after its peak. DeRue, who joined Equinox in 2021 to help the...