BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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April 3, 2024
Denver Colfax Marathon Partners with CommonSpirit Health
Denver, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon, presented by Cigna Healthcare, is partnering with CommonSpirit Health in Colorado to offer runners more resources throughout the race season. This new collaboration will give registered runners complimentary race day photos during the May 2024 marathon weekend. “CommonSpirit’s support has allowed...
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April 2, 2024
Stromer Partners with The Sweet Spot to Make E-Bikes More Accessible
Vista, CA (April 2, 2024) /ENDURANCE SPORTSWIRE/ - Stromer, pioneer in Swiss e-bike technology, is proud to partner with The Sweet Spot Bike Leasing, a cycling fintech company, to offer long-term e-bike leasing and management across the United States. This new leasing option makes Stromer’s premium class 3 commuter e-bikes...
April 2, 2024
iFIT Adds C-Suite Execs as AI Coach Launch Nears
IFIT is getting reinforcements at the executive level, announcing the hirings of Mark Phillips as chief marketing officer and Bart Muller as chief international officer as the connected fitness company looks to build out its artificial intelligence (AI) capabilities. Athletech News
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April 2, 2024
USA Triathlon and Fast Talk Laboratories Release Polarized Training Certification for Endurance Coaches
April 2, 2024 – Colorado Springs, Colorado, USA /ENDURANCE SPORTSWIRE/ - USA Triathlon, the Olympic governing body for the sport of triathlon in the United States, and Fast Talk Laboratories, experts on endurance sports training methods, have partnered to produce a Polarized Training Certification Course. The new Polarized Training Certification...
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April 2, 2024
Boston Road Runners and Next Generation Donation Support Run on Movemint
SAN FRANCISCO /ENDURANCE SPORTSWIRE/ - Movemint, the platform for athletic events, is thrilled to announce its partnership with Boston Road Runners and the launch of next generation donation support. The Boston Road Runners is an organization committed to fostering a vibrant and inclusive running community for people of all backgrounds...
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April 2, 2024
Peak Ski Company Promotes Ski Industry Veteran Alex Ford to Director of Operations
BOZEMAN, Montana, April 2, 2024 /ENDURANCE SPORTSWIRE/ - Peak Ski Company’s Cofounder and Chief Executive Officer, Andy Wirth, announced today that Mr. Alex Ford has been promoted to the position of Director of Operations. Ford most recently served Operations Manager and has been with the Company since its launch In...
April 1, 2024
Beat Zaugg says he’s still CEO of Scott Sports
Industry veteran Beat Zaugg, who has been an owner of Scott Sports since 1998, says he remains the brand's CEO, a minority shareholder and chairman of its parent company board, despite a news release Friday saying that the board had fired him. "This announcement was made to destabilize the company...
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April 1, 2024
Natural Grocers® Debuts “Spin & Blend” Fitness Classes…Coming Soon???
LAKEWOOD, Colo., Apr. 1, 2024 /ENDURANCE SPORTSWIRE/ - Natural Grocers®, America's Nutrition Education ExpertsSM and the largest family-operated organic and natural grocery retailer in the U.S., is proud to introduce its free community “Spin & Blend” fitness classes…just in time for April Fools’ Day. The revolutionary spinning classes combine short bursts of...
March 28, 2024
How Disney Created One Of The Most Intoxicating Running Cultures Ever
There are runners, and then there are Disney runners. While your local weekend racing crew is full of camaraderie and team culture, Disney runners form bonds that seem truly next level. These races involve live entertainment, exclusive character greetings, Disney jargon, elaborate costumes, and months of advance planning with friends...
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March 28, 2024
Sweat Equity: Gold’s Gym SoCal Marks 35 Years with Long Beach Expansion
Los Angeles, CA (March 28, 2024) – Gold’s Gym SoCal – the original home of fitness workouts – celebrates its 35th anniversary, marking three and a half decades of unparalleled dedication to health, wellness, and community. To coincide with the milestone, Gold's Gym SoCal is unveiling its plans to open...