BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 21, 2024
Nike Execs Accused of Misleading Investors About DTC Progress in New Suit
A new lawsuit is accusing Nike of misleading investors about its purported success in its direct-to-consumer strategy. A class action suit filed by Kessler Topaz Meltzer & Check, LLP on Thursday claims that Nike chief executive officer John Donahoe and Nike chief financial officer Matthew Friend failed to reveal to shareholders that the company’s...

June 21, 2024
Austin International Half Replaces 3M Half Marathon
Austin, Texas – June 21, 2024/ENDURANCE SPORTSWIRE/ – High Five Events is thrilled to announce the rebranding of the renowned 3M Half Marathon to the Austin International Half. The race, set to take place on January 19, 2025, will continue to offer the same scenic route through Austin, Texas, while embracing...

June 21, 2024
Zoë Rom Joins UltraSignup’s Trailhead Podcast as New Producer and Co-Host Alongside Buzz Burrell
June 21, 2024 — Nashville, TN /ENDURANCE SPORTSWIRE/ – UltraSignup is thrilled to announce that journalist and podcaster Zoë Rom has joined the Trailhead Podcast as co-host and producer. Rom, a Boulder-based writer and journalist with a passion for outdoor adventure, kicked off her debut episode with an engaging interview alongside...
June 20, 2024
Zing Coach Raises $10M for Feature-Packed AI Fitness App
That’s the idea behind Zing Coach, a fitness app backed by health tech company Palta, which just raised $10 million in equity and debt financing in a Series A funding round. Zing Coach will use the funding to enhance its technology and features, enter new markets and expand its team....

June 20, 2024
Professional Triathletes Organisation Appoints Dr Andy Baldwin as PTO Medical Director
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is pleased to announce the appointment of Dr. Andy Baldwin as its first Medical Director. Dr. Baldwin, a seasoned family medicine physician and long-standing triathlete, is described by PTO’s Chief Events Officer, Patrick Byerly, as “a perfect fit” for the role....

June 20, 2024
RBC GranFondo Whistler announces YWCA’s Gear Up program as new official charity partner
[Vancouver, BC] /ENDURANCE SPORTSWIRE/ - RBC GranFondo Whistler today announced a new partnership with the YWCA and their Gear Up program. This partnership will augment the event’s stated efforts to see greater female participation within the sport of cycling and provide opportunities for more youth aged 15 - 30 to gain...

June 19, 2024
Norda Finally Reveals Its First Equipment Piece – The World’s Strongest And Lightest Duffel
/ENDURANCE SPORTSWIRE/ - After a quick teaser campaign, Canadian brand norda™reveals the world’s first duffel bag made entirely of Bio-Dyneema®, the world’s strongest and lightest fiber™ - the “norda™ Toolbox”. Use without caution. Having already disrupted the trail running industry since 2021 with the first shoe ever constructed with Bio-Dyneema®,...

June 18, 2024
Skratch Labs Bolsters International Presence with European Headquarters and Distribution Facility
June 18, 2024 — Boulder, CO /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, expands its distribution network to Europe. The new distribution capabilities enable Skratch Labs Europe to serve endurance sports retailers across the continent and establish Skratch’s direct-to-consumer online sales capabilities through their new...

June 18, 2024
UTMB Group Announces Details of New HOKA Prize Purse
Press release - Chamonix (France), Tuesday 18 June 2024 /ENDURANCE SPORTSWIRE/ – Today, UTMB Group is pleased to announce the HOKA Prize Purse. As part of its ongoing commitment to the sport, UTMB Group is proud to provide enhanced support to elite trail runners via the new HOKA Prize Purse....

June 18, 2024
Skratch Labs Bolsters International Presence with European Headquarters and Distribution Facility
June 18, 2024 — Boulder, CO /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, expands its distribution network to Europe. The new distribution capabilities enable Skratch Labs Europe to serve endurance sports retailers across the continent and establish Skratch’s direct-to-consumer online sales capabilities through their new...