BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

July 23, 2024
OOFOS Names Footwear Industry Veteran Erin Flynn Head of Sales
Braintree, MA /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery has hired Erin Flynn as the new head of sales for OOFOS. Erin is a 20-year veteran of the athletic footwear industry and has an impressive track record of driving strategy, growth and innovation for top brands and retailers....

July 23, 2024
Alive in Death Valley: A Collaboration to Survive The World’s Toughest Foot Race
Melbourne, Victoria (July 22, 2024) /ENDURANCE SPORTSWIRE/ - Australian brand, 2XU, the global leader in compression apparel, and Los Angeles-based District Vision have collaborated on a new limited edition collection inspired by the Badwater 135 ultramarathon. The collaboration features three outfits from 2XU matched with a pair of ultra lightweight...

July 22, 2024
Ahotu and The Feed announce new partnership to enhance athlete experience
/ENDURANCE SPORTSWIRE/ – As part of this partnership, the Ahotu Nutrition Club at The Feed will be launched, which offers significant savings on sports nutrition products. This initiative is tailored to help athletes fuel their journeys with high-quality nutrition, ensuring they perform at their best at every event. Club members...
July 19, 2024
ABG Owner Peter Hurley Passes Away
Peter Hurley, the owner of American Bicycle Group (ABG), under which are the brands Quintana Roo, Litespeed and OBED, passed away this morning from a heart attack at the age of 67. He had just finished a run with his wife Lorraine. Peter came to the bike and triathlon industry...

July 18, 2024
BOA Fit System Proven to Enhance Cycling Footwear Performance
Denver, CO (July 18, 2024)/ENDURANCE SPORTSWIRE/ – BOA® Technology, the creators of the award-winning patented BOA® Fit System, partners with leading brands to create high performance fit solutions that enable the world’s best athletes in Cycling, Snow, Athletic, and Outdoor sports to get dialed in and perform at their peak....

July 18, 2024
Almaty Marathon 2023 Generates Over $1.8 Million for the Local Economy
Almaty, Kazakhstan /ENDURANCE SPORTSWIRE/ – On 29 September 2024, Almaty will host the thirteenth edition of the Almaty Marathon, the largest running event in Central Asia, which has become a catalyst for change in the region. The Marathon has instilled a love of running in the people of Kazakhstan and...

July 17, 2024
Demand Surges for Gladstone’s New Rewards Feature Powered by Endurance Zone
/ENDURANCE SPORTSWIRE/ – Endurance Zone, a leading provider of loyalty and rewards solutions for the sports and fitness industry, has secured several agreements with Gladstone clients through their recent Gladstone integration. The first to launch the rewards feature is Vision RCL. The collaboration empowers fitness operators to easily implement highly...
July 17, 2024
2025 Little Rock Marathon registration opens today
LITTLE ROCK, Ark. (June 17, 2024) /ENDURANCE SPORTSWIRE/ - Official with the Little Rock Marathon today announced that registration for the 2025 Little Rock Marathon and the 2025 Run Local Race Series are now open. The Little Rock Marathon, presented by the Arkansas Democrat-Gazette and the Little Rock Half Marathon,...

July 17, 2024
Bikeflights Boosts Bear National Team’s Initiative Against Distracted Driving
PORTLAND, OR (July 17, 2024) /ENDURANCE SPORTSWIRE/ – Bikeflights, a bicycle shipping service trusted by riders worldwide, has teamed up with the Bear National Team to educate people about the dangers of distracted driving in a newly released video (https://youtu.be/JXfPH2y4LOI). The Bikeflights-produced video, which features the youth cycling development team...

July 17, 2024
Be A Guest on Hilary Topper on Air – Endurance Sports Edition Podcast
Wantagh, NY /ENDURANCE SPORTSWIRE/ - Hilary JM Topper, a dedicated endurance athlete and seasoned podcaster, is excited to invite guests to the endurance sports edition of her popular podcast, Hilary Topper on Air. This edition delivers insights and tips tailored to both beginners and seasoned pros, featuring interviews with top...