BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

April 3, 2025
Carbitex and Blumaka Team Up, Launches Insole Designed to Tackle Turf Toe
KENNEWICK, Washington (April 3, 2025) /ENDURANCE SPORTSWIRE/ – Carbitex, the leader in flexible carbon fiber composites, has teamed up with performance insole brand, Blumaka, to create the first-ever dynamically flexible carbon-plated insole to target prevention and relief for athletes suffering from turf toe. The new Blumaka Carbon Elite insole leverages...
April 3, 2025
EXEC: Trump Tariffs Hit Active Lifestyle Stocks Hard; Vietnam Hit a Big Surprise
Executive leadership teams are undoubtedly huddled behind closed doors this morning as the Trump Administration dropped a bomb on the public and consumer markets, imposing reciprocal tariffs across a broad range of countries. SGB Media

April 3, 2025
Van Rysel Expands U.S. Distribution Channels for Road And Gravel Offerings
San Francisco, CA) (April 4, 2025) /ENDURANCE SPORTSWIRE/ – VAN RYSEL, the expert French cycling brand owned by DECATHLON announces its newly expanded U.S. distribution channels including more retail distributors as well as direct-to-consumer and click-and-collect opportunities. Consumers now have in-store access to a broad range of VAN RYSEL road...

April 3, 2025
Fausto Magazine Awarded Official Tour de France Guide in North America by ASO
ALBANY, Calif., (April 3, 2025) /ENDURANCE SPORTSWIRE/ – The Fausto magazine team is headed to Sea Otter next week with an extra skip in their step. The new brand was just awarded a three-year contract by Amaury Sports Organization (ASO) to be the exclusive magazine partner in the United States...

April 2, 2025
Boston Athletic Association (B.A.A.)Takes Its First Step in Running Toward a More Efficient Future With The Release of Its First Sustainability Report
BOSTON (April 02, 2025) /ENDURANCE SPORTSWIRE/ – The Boston Athletic Association (B.A.A.) and Schneider Electric, the leader in the digital transformation of energy management and automation, today jointly announced the release of the B.A.A.’s first sustainability report. The report details the organization’s ongoing efforts to reduce environmental impact while creating...
April 2, 2025
Run Madtown Partners with Brooksee’s Laurel Technology to Elevate the Race Experience
SALT LAKE CITY, Utah and MADISON, Wisc. /ENDURANCE SPORTSWIRE/ - Run Madtown has selected Brooksee’s Laurel technology as its official race timing partner, bringing an enhanced digital experience to participants and spectators alike. Laurel’s cutting-edge timing and tracking system will provide tracking checkpoints every mile, making race day more interactive...
April 1, 2025
On Running Co-CEO Marc Maurer to Step Down
On Running Co-CEO Marc Maurer is leaving the company after 12 years. Co-CEO and CFO Martin Hoffmann will take over the CEO role as the company bolsters its executive team with new hires and completes its search for a new CFO. SHOPeatSURF

April 1, 2025
Sports Backers Announces New Executive Director, Will Dixon
RICHMOND, VA (April 1, 2025) /ENDURANCE SPORTSWIRE/ – Sports Backers, the award-winning nonprofit organization committed to inspiring active living in the Richmond region and beyond, announced the selection of its new Executive Director following a nationwide search. The organization proudly welcomes Will Dixon, who will assume the role in June...

April 1, 2025
Electrolit Brings Run Club Culture to the Festival Scene with the Launch of the Electrolit Campground 5K at Coachella Valley Music and Arts Festival
Houston, TX (April 1, 2025) /ENDURANCE SPORTSWIRE/ – Electrolit, the scientifically formulated hydration beverage trusted by athletes and wellness enthusiasts alike, is bringing run club culture to the Coachella Valley Music and Arts Festival in 2025. Debuting the Electrolit Campground 5K, the fourth-ranked sports drink in the U.S. is now...

March 31, 2025
The 13th Annual Visit Tuscaloosa Half Marathon, 5K draws over 1,900 participants from 43 states
TUSCALOOSA, AL (March 31, 2025) /ENDURANCE SPORTSWIRE/ –The 13th Annual Visit Tuscaloosa Half Marathon took place Saturday morning and saw over 1,900 participants take on the course. Slightly overcast conditions lead to a great race morning for all who participated. The event offered three different distances: a half marathon, 5K,...