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January 28, 2025

OOFOS Names Marketing Veteran Liz White Chief Marketing Officer

Braintree, MA (January 28, 2025) /ENDURANCE SPORTSWIRE/  - OOFOS, the global leader in Active Recovery has hired Liz White as chief marketing officer. Liz brings more than 20 years of marketing experience to OOFOS and has an accomplished track record driving brand growth through transformative marketing initiatives and customer-centric brand...

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January 28, 2025

Twin Cities in Motion Announces New Timing Partnership With Big River Race Management and Anderson Race Management

Minneapolis/St. Paul, MN (January 28, 2025) /ENDURANCE SPORTSWIRE/ - Twin Cities In Motion (TCM) has selected Big River Race Management (BRRM) and Anderson Race Management (ARM) as its new official timing partners, bringing together two top-tier ChronoTrack Timing Partners to support TCM's premier racing events. This strategic partnership combines BRRM's...

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January 24, 2025

7 Summits Snacks Becomes Title Sponsor of Food Fight Friday on the Everyday Athlete Podcast Network

LOS ANGELES. Jan 24, 2025 /ENDURANCE SPORTSWIRE/ - Run Tri Bike is proud to announce that 7 Summits Snacks, a trailblazer in the sports nutrition industry, has officially become the title sponsor of Food Fight Friday and Food Fight Friday at the Aid Station, part of the Everyday Athlete Podcast...

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Sponsorship

January 23, 2025

Wild Rye Launches Rebrand to Reinforce Brand’s Direction

Sun Valley, ID (Jan. 23, 2025) /ENDURANCE SPORTSWIRE/ -  Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, kicks off the new year with a fresh rebrand, featuring a bold new logo that celebrates the strength and duality of women....

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January 23, 2025

Professional Triathlon Organisation Announces Partnership With World Triathlon And Lievin Triathlon Club For Indoor World Cup

London, UK (January 23, 2025) /ENDURANCE SPORTSWIRE/ -  Building on the success of their collaboration for the T100 Triathlon World Tour, the Professional Triathletes Organisation (PTO) and World Triathlon announced today a partnership with the Indoor World Cup Lievin to create a race that will be part of the World...

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Triathlon

January 23, 2025

ROKA Welcomes Four New Athletes and Adventurers, Amplifying Its Commitment to Gravel Racing and Adventure Cycling

Austin, TX - January 23, 2025 /ENDURANCE SPORTSWIRE/ - ROKA, the leader in performance eyewear for active people, proudly announces its strategic partnership with a group of elite athletes at the forefront of professional gravel racing and adventure cycling. ROKA welcomes Keegan Swenson, Lael Wilcox, Matt Beers and Sofía Gomez...

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Cycling

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January 23, 2025

United Sports Brands Appoints Kyle Schlegel as Senior Vice President of Marketing

FOUNTAIN VALLEY, Calif., Jan. 23, 2025 /EDURANCE SPORTSWIRE/ -  United Sports Brands is pleased to announce the appointment of Kyle Schlegel as Senior Vice President of Marketing. Kyle most recently served as the VP of Marketing & DTC of Weber, LLC, and has also held senior marketing leadership roles at...

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January 22, 2025

Jogology adds new Northeast sales representative

WAKE FOREST, N.C. (January 22, 2025) /ENDURANCE SPORTSWIRE/ — Jogology®, the performance running sock brand dedicated to the Run Specialty community, announces the hire of Cole Crosby to handle growing sales efforts in the Northeast. Crosby joins Jogology with an impressive running pedigree and more than a decade of experience...

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