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February 26, 2025

Wattbike launches new bikes and upgraded training app to expand market reach and drive future growth

February 26, 2025 /ENDURANCE SPORTSWIRE/ - A Vision for Growth and Innovation. These launches from Wattbike are a signal of the company’s vision for growth and innovation. The team is dedicated to making Wattbike the ultimate training partner for improving health and performance; by investing in new technology and expanding...

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Cycling

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February 26, 2025

KOO Eyewear Joins Forces with BMC Pro Triathlon Team as Official Eyewear Partner for 2025 Season

UK. (26th February, 2025) /ENDURANCE SPORTSWIRE/ -  KOO Eyewear and KASK Helmets has been selected as the official eyewear partner of the BMC Pro Triathlon Team for the next two seasons, equipping the 2025 roster of seven elite athletes with cutting-edge optics designed for peak performance in training and competition....

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Triathlon

February 26, 2025

OOFOS Adds Footwear Industry Veteran Angel Martinez To Board of Directors

Braintree, MA – February 24, 2024 /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, announced today that Angel Martinez has been named to the company’s board of directors. Martinez has an illustrious history as a leader and visionary within the footwear industry, including holding impactful roles at...

Business

Press Releases

February 26, 2025

Speed Skating Canada partners with Rudy Project to outfit national teams with state-of-the-art helmets and eyewear

OTTAWA, ONTARIO (February 26, 2025) /ENDURANCE SPORTSWIRE/ – A newly announced partnership between Speed Skating Canada and Rudy Project will see the Italian manufacturer outfit athletes from Canada’s most successful Olympic sport with state-of-the-art helmets and eyewear for the remainder of the 2026 Olympic quadrennial. Rudy Project is a recognized...

Business

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Sponsorship

February 26, 2025

BWR x BikeInsure Extends Bicycle Insurance Partnership After Year 1 Success

February 26, 2025 / San Diego, CA /ENDURANCE SPORTSWIRE/ -The iconic Belgian Waffle Ride (BWR) series, renowned for its legendary "unroad" challenges, has extended its successful partnership with BikeInsure, the Official Bike Insurance provider of Belgian Waffle Ride through 2026. BikeInsure specializes in protecting bicycles and ebikes through separate bike insurance....

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Cycling

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Sponsorship

February 25, 2025

MarathonFoto Celebrates 2024 Highlights, Announces Bruce Franke’s Retirement

WASHINGTON, Iowa (February 25, 2025) – MarathonFoto, the premier name in race event photography, is celebrating significant strides in 2024 and the retirement of a key team member in 2025. In March, Senior Advisor and former President Bruce Franke will retire after nearly four decades of leadership with MarathonFoto. Franke’s...

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February 25, 2025

Laurel by Brooksee Elevates the 2025 Mesa Marathon with Advanced Timing Accuracy and AI-Powered Intelligence

MESA, Ariz. (February 25, 2025) /ENDURANCE SPORTSWIRE– New race timing and athlete tracking technologies were launched at this year’s Mesa Marathon with Laurel, Brooksee’s industry-leading timing technology. Brooksee deployed 167 timing checkpoints across the course, delivering capabilities for near real-time athlete positioning through Laurel’s patent-pending, active, disposable chip technology. The...

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