BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

September 27, 2024
CrewLAB and Rowing New Zealand Launch Strategic Partnership to Revolutionize Talent Pathways for All National Teams
AUCKLAND, NEW ZEALAND - September 27, 2024 /ENDURANCE SPORTSWIRE/ - CrewLAB, a leading sports technology company, and Rowing New Zealand (RNZ) today announced a groundbreaking partnership aimed at transforming the talent pathway system for rowing in New Zealand. This collaboration will leverage CrewLAB's cutting-edge technology and data intelligence to enhance...

September 27, 2024
PeopleForBikes Celebrates One Year Helping Transform Communities by Advancing Thousands of Bicycle Projects Nationwide.
BOULDER, COLO. /ENDURANCE SPORTSWIRE/ - One year after launching, PeopleForBikes, a national bicycle advocacy organization and the U.S. bicycle industry’s trade association, is proud to share progress from its Great Bike Infrastructure Project (GBIP). The ambitious initiative is fast-tracking thousands of bike projects and policies across all 50 states, focused...
September 26, 2024
The Pro’s Closet will close in October
The Pro’s Closet — which started out of its founder’s VW bus, evolved into an eBay store, and became a used bike and component e-commerce giant — will close in October after 18 years. TPC issued a short news release Thursday announcing the decision. Like a lot of companies in...
September 25, 2024
Connected fitness tech unicorn EGYM snaps $200M at over $1B valuation
Munich-based EGYM, which specialises in connected fitness equipment and personalised training tech, has secured nearly $200 million in growth capital. The investment came from L Catterton, a global consumer-focused investment firm, and Meritech Capital, a Silicon Valley technology-focused venture firm. This round boosts the company’s valuation to over $1 billion. This...
September 25, 2024
The Pro’s Closet may be in deep trouble
As the days shorten in the northern hemisphere, many bike shops put items that haven’t yet sold on clearance. But at online retailer The Pro’s Closet, which specializes in certified used bikes and gear and liquidating new, prior-year product, this is no normal end-of-season closeout section. For one thing, virtually...
September 25, 2024
Is Google Fitbit in trouble? Website shutdown revitalizes concern about the brand’s future
9to5Google spotted that Fitbit.com, the official website for the popular brand of wearable fitness trackers, is not long for this world. At the top of the page is a new message stating that the site's functions will move to the Google Store on Oct. 1. Google bought Fitbit for $2.1 billion in 2019...

September 25, 2024
Fuel Goods and Human Powered Health Partner to Revolutionize Sports Nutrition with Personalized, Direct-to-Athlete Solutions
September 25, 2024 - Asheville, NC/ENDURANCE SPORTSWIRE/ – Fuel Goods, the inclusive leader in making sports nutrition accessible and approachable for all people, and Human Powered Health (HPH), the premier human performance testing company, proudly announce a strategic partnership aimed at empowering individuals to be proactive about their health and performance....

September 24, 2024
True North Brand Group and Spartan Forge Strategic Partnership to Elevate Brand Engagement
HINGHAM, MA. /ENDURANCE SPORTSWIRE/ –True North Brand Group, Inc., is thrilled to announce a strategic partnership with Spartan, the global lifestyle brand renowned for its unparalleled energy in endurance sports. This collaboration aims to enable more brands to connect with Spartan's unique, active, and influential audience. Spartan embodies a tangible...

September 24, 2024
FluidLogic Announces $15M Series A Extension Financing Round Led by Solyco Capital to Transform High-Performance Hydration
EL SEGUNDO, CA, September 24, 2024/ENDURANCE SPORTSWIRE/ – FluidLogic, a leader in high-performance hydration systems, today announced a Series A Extension financing round of $15 million led by Solyco Capital, a private equity firm delivering capital solutions for late-stage startups and growth companies. FluidLogic develops cutting-edge in-vehicle hydration solutions that provide...
September 24, 2024
Destination Sport Experiences welcomes industry veteran Sean Igoe to drive growth in cycling market
24th September 2024, Manchester UK /ENDURANCE SPORTSWIRE/ - Sports travel business Destination Sport Experiences is excited to announce the appointment of Sean Igoe as their new Head of Commercial Partnerships, as they continue to expand their presence in the world of cycling and endurance sports. Destination Sport Experiences curate comprehensive...