BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

October 16, 2024
First Descents Expands Partnership with Heli
DENVER, Colorado (October 16, 2024) /ENDURANCE SPORTSWIRE/– First Descents (FD), a leader in adventure-based healing, is pleased to announce that it is now the official nonprofit partner of Heli, an online marketplace designed to connect the outdoor community with the best adventure experiences worldwide. This partnership establishes First Descents as...

October 16, 2024
FORM Launches FORM Racing: A New Endurance Team for 2025
Vancouver, BC /ENDURANCE SPORTSWIRE/ – FORM, the industry-leading fitness technology company pioneering real-time visual feedback is excited to announce the launch of FORM Racing, a new endurance sports team for triathletes and swimmers. FORM Racing is now accepting applications to join the team. FORM Racing welcomes individuals at all levels of...

October 16, 2024
ShowcasedBelgian Waffle Ride Expands with the Quad-Tripel Crown of Gravel Series and New Events in 2025, Registration Open Now!
Del Mar, CA – [October 16, 2024] /ENDURANCE SPORTSWIRE/– The Belgian Waffle Ride (BWR) continues to redefine gravel cycling in 2025 with the launch of the Quad-Tripel Crown of Gravel Series and a thrilling new venue for the legendary Belgian Waffle Ride California (BWR CA) at the breathtaking Del Mar Polo Fields. This iconic...

October 16, 2024
Gran Fondo National Series Opens 2025 Registration
(Gettysburg, PA – October 16, 2024) /ENDURANCE SPORTSWIRE/- Founded in 2012 by event director Reuben Kline, the Gran Fondo National Series is the largest and most competitive series of gran fondo cycling events in the United States. Registration for the six Series-owned events is open, along with registration for the...
October 16, 2024
BibBoards Hits 100,000 Orders Milestone, Empowering Athletes and Revolutionizing Race Day Experiences
San Ramon, CA /ENDURANCE SPORTSWIRE/ - BibBoards, the innovative and eco-friendly solution to race bib attachment, is thrilled to announce it has officially surpassed 100,000 orders. This significant achievement marks the growing popularity of BibBoards across a wide range of sports communities, from run clubs and cycling events to obstacle...
October 15, 2024
Life Time Group Sees Q3 Net Income Surge in Preliminary Report
Life Time Group Holdings, Inc. is reporting preliminary estimated financial results for the fiscal third quarter ended September 30 in connection with its launch of a process to refinance its 5.750 percent Senior Secured Notes due 2026 and 8.000 percent Senior Notes due 2026. SGB Media

October 15, 2024
The IRONMAN Group Tabs Yanni Andreopoulos as Executive Vice President of Gloabal Partnerships
TAMPA, Fla. /ENDURANCE SPORTSWIRE/ – The IRONMAN Group is pleased to add Yanni Andreopoulos as Executive Vice President of Global Partnerships. With strong commercial and operating skills, Andreopoulos will lead and oversee all aspects of the Global Partnerships business, including sales, business intelligence, partnership management and activations, in addition to content...

October 15, 2024
4iiii Expands Distribution in Switzerland with New Partner Stolutions GmbH
COCHRANE, ALBERTA, 15 OCTOBER 2024 /ENDURANCE SPORTSWIRE/- 4iiii Innovations Inc., a leader in power-driven cycling performance, is proud to announce its partnership with Stolutions GmbH to distribute its cutting-edge products in Switzerland and Liechtenstein. This new collaboration will focus primarily on the Swiss market, home to a passionate cycling community...
October 14, 2024
Optima Cycles Acquires Dolly Bikes
Optima Cycles, based in Amsterdam, Netherlands, specializing in designing, manufacturing and distributing e-bikes (Dutch ID) and e-cargo bikes (Lovens), acquired Dolly, the e-cargo bike brand based in Utrecht, Netherlands. The acquisition strengthens the company’s position in the e-cargo bike category. SGB
October 14, 2024
Sports tech market generates US$34.2 bn during first half of 2024
The first half of 2024 saw 589 financial deals take place involving sports technology, with the collective valuation of transactions amounting to US$34.2 billion, according to research from investment bank Drake Star Partners. Sports Pro Media