BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/trainingpeaks-strength-1920x1080-2-275x155.jpg)
July 25, 2024
TrainingPeaks Muscles Up with New Strength Feature
Louisville, Colo. (July 25, 2024) /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced the release of the Strength Workout Builder, a new feature that allows coaches to save time, look pro, and gain valuable insights into how their athletes are performing strength training alongside...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/60FeatureRelease-275x176.png)
July 24, 2024
60 Years of Riding! — Norco Marks the Milestone with a Celebratory Video
PORT COQUITLAM, British Columbia (July 24, 2024)/ENDURANCE SPORTSWIRE/ – Norco Bikes is proud to celebrate its 60th anniversary, marking six decades of innovation and excellence in the world of cycling. Founded by Bert Lewis in British Columbia, Norco started with a vision to create better bikes. Bert’s dedication to sourcing the...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/Screenshot-2024-07-24-071026-275x142.jpg)
July 24, 2024
British Triathlon launches new member benefit platform – Rewardzone
/ENDURANCE SPORTSWIRE/ – British Triathlon is thrilled to announce the launch of a member Rewardzone, an innovative rewards platform designed to bring unparalleled value to its members. This exciting new offering, developed in collaboration with Endurance Zone, provides members with access to both its existing partner offers plus amazing new...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/Meet-Boston-Logo-275x66.jpg)
July 24, 2024
Meet Boston Joins as Host Partner of the Boston Triathlon and supertri Boston
BOSTON, MA – July 24, 2024/ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that presents the Boston Triathlon, and supertri, organizers of the world’s fastest professional triathlon series, jointly announced today that Meet Boston, the official destination marketing and sales organization for the Greater Boston area, has signed on as...
July 24, 2024
ShowcasedMarathonFoto Announces Partnership with NJ Run4Hope Half Marathon
/ENDURANCE SPORTSWIRE/ – MarathonFoto, the leading race photography company with over four decades years of experience, is proud to announce its partnership with the NJ Run4Hope Half Marathon. This collaboration brings together MarathonFoto's expertise in capturing memorable race moments with NJ Run4Hope's mission to make a meaningful impact in the...
July 23, 2024
Maurten Secures $22M for Next-Gen Energy Gels
Maurten, a Sweden-based sports nutrition company that’s created an advanced carbohydrate fuel ecosystem, is having a stellar month, just in time for the Olympics. Following a €20 million ($21.7 million) investment led by IRIS Ventures, the brand is now entering its next growth phase, with plans to expand beyond sports...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/NewsLogo-5-275x275.jpg)
July 23, 2024
Enabled Tracking to Provide Live GPS Tracking for July 2024 Endurance Events
Front Royal, VA – July 2024 /ENDURANCE SPORTSWIRE/ - Enabled Tracking, the timing and tracking division of Adventure Enablers, is pleased to unveil its advanced live GPS tracking services designed for a variety of past and upcoming endurance events this month. Whether navigating rugged terrains or conquering multi-day challenges, Enabled...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/Erin-Flynn-headshot-275x183.jpeg)
July 23, 2024
OOFOS Names Footwear Industry Veteran Erin Flynn Head of Sales
Braintree, MA /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery has hired Erin Flynn as the new head of sales for OOFOS. Erin is a 20-year veteran of the athletic footwear industry and has an impressive track record of driving strategy, growth and innovation for top brands and retailers....
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/DV_2XU_Lookbook_7-220x275.jpg)
July 23, 2024
Alive in Death Valley: A Collaboration to Survive The World’s Toughest Foot Race
Melbourne, Victoria (July 22, 2024) /ENDURANCE SPORTSWIRE/ - Australian brand, 2XU, the global leader in compression apparel, and Los Angeles-based District Vision have collaborated on a new limited edition collection inspired by the Badwater 135 ultramarathon. The collaboration features three outfits from 2XU matched with a pair of ultra lightweight...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/pressrelease_-_the_feed_x_ahotu_720-275x144.jpg)
July 22, 2024
Ahotu and The Feed announce new partnership to enhance athlete experience
/ENDURANCE SPORTSWIRE/ – As part of this partnership, the Ahotu Nutrition Club at The Feed will be launched, which offers significant savings on sports nutrition products. This initiative is tailored to help athletes fuel their journeys with high-quality nutrition, ensuring they perform at their best at every event. Club members...