BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 21, 2020
USA Triathlon Announces Partnership with Insurance Office of America
IOA to serve as Official Insurance Broker for USA Triathlon, its race directors, clubs and members COLORADO SPRINGS, Colo. — USA Triathlon today announced it has partnered with Insurance Office of America (IOA), a national broker based out of Longwood, Florida, as the organization’s Official Insurance Broker through 2024. IOA...
January 21, 2020
UPMC Health Plan Extends Partnership as the Official Health Insurance Provider of P3R’s Year-Round Calendar of Events
UPMC Health Plan has partnered with P3R over the past nine years and will extend the partnership until 2023 PITTSBURGH (January 21, 2020)– P3R announced a partnership extension with UPMC Health Plan that will extend this nine-year partnership through 2023. The three-year deal names UPMC Health Plan as the official...
January 21, 2020
Professional Triathletes Organisation Announces Financial Partner And $2,000,000 Collins Cup
LONDON, ENGLAND-BOULDER, USA: The Professional Triathletes Organisation today announced that it has partnered with Crankstart Investments, an investment vehicle for Michael Moritz, in establishing a platform for professional triathletes to begin to realise their goal of athlete self-determination. As a result of this partnership, the PTO is also announcing that...
January 21, 2020
Brooks Cowan Appointed Chief Legal Officer for The IRONMAN Group; Dave Beeche Promoted to Senior Vice President
Chris Carter and Ashley Reynolds promoted to Vice President TAMPA, Fla. – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), is pleased to announce several senior level promotions within the company including the appointment of Brooks Cowan to Chief Legal Officer. Additionally, Dave Beeche, who leads the Oceania...
January 21, 2020
Professional Triathletes Organisation Announces Selection Of Dave Scott As The Athleta Emeritus Honouree For Inaugural Collins Cup
LONDON, ENGLAND--BOULDER, USA: The Professional Triathletes Organisation today announced that it has selected Dave Scott as the Athleta Emeritus Honouree for the inaugural Collins Cup. The Collins Cup is a Ryder Cup style triathlon event in which teams from the USA, Europe and the Internationals do battle to see who...
January 21, 2020
iKOR Labs Welcomes Dr. Andy Pruitt to Lead Science and Innovation
Boulder, CO – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today proudly announced the addition of Andrew Pruitt,EdD as Sports Medicine Consultant for Science and Innovation. Pruitt, a legend in the endurance industry, has been putting his golden touch to use for decades. He received a...
January 20, 2020
Here’s how SEO will make your Content Marketing reach more people
Maximize the impact of your content strategy by learning these simple tactics If your content marketing efforts seem to be falling flat, they might just need better SEO. "A lot of brands produce great content, then get frustrated when it doesn't drive higher traffic to their website or sales pages,"...
January 17, 2020
LUNA Sandals Launches Pro Purchase Program
LUNA Sandals, the original U.S. manufacturer of performance sandals promoting natural running, is thrilled to officially launch their first Pro Purchase Program. This program aims to benefit those currently employed as outdoor and wellness professionals including outdoor guides, running coaches, personal trainers, massage therapists, chiropractors, yoga instructors, employees of outdoor...
January 17, 2020
PrimaLoft Promotes Chris Humphris to Senior Vice President of Global Sales
PrimaLoft, Inc. announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. LATHAM, N.Y. (January 17, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. This represents a...
January 17, 2020
Austin Marathon Welcomes the Expansion of Dole’s Involvement During Race Weekend
AUSTIN, Texas, January 17, 2020 - The Ascension Seton Austin Marathon presented by Under Armour welcomes the return of Dole Packaged Foods as presenting sponsor. The Manzano Mile presented by Dole Packaged Foods will take place on Saturday, February 15th, during Austin Marathon weekend. Dole’s involvement includes a $2600 prize...