BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 2, 2020
ITU World Triathlon Grand Final Edmonton Names New Bike Transport Partner
TriBike Transport (TBT) of Asheville, NC, and World Triathlon Series Edmonton, of Alberta, Canada, are pleased to announce TBT is the Official Bike Transport and Bike Rental Partner for the August 17-23, 2020 race. TBT will be transporting bikes from all of North America, Ireland, the United Kingdom, Belgium, Germany,...
March 2, 2020
deboer wetsuits partners with 2019 IRONMAN 70.3 World Champion Gustav Iden
deboer is proud Gustav Iden has chosen to swim in the Fjord 1.0 and Flōh 1.0 wetsuits, and Tsunami 1.0 speedsuit Stamford, CT, March 2, 2020. deboer wetsuits is thrilled to announce a 3-year partnership with Gustav Iden. Iden seemingly came from nowhere and put on a dominant performance to...
February 28, 2020
Paul Chelimo, American Olympian and U.S. Army veteran, tapped to be the Air Force Marathon featured speaker
WRIGHT-PATTERSON AIR FORCE BASE, Ohio – American Olympian and US. Army veteran Paul Chelimo is scheduled to be the guest speaker for the 24th Air Force Marathon. Chelimo was the 2016 Olympic silver medalist at 5000 meters in Rio and the 2017 World Championship bronze medalist at 5000 meters. He...
February 27, 2020
Peloton and NMPA agree to settle copyright infringement lawsuit
Peloton and The National Music Publishers' Association (NMPA), the trade association representing all American music publishers and their songwriting partners, announced that they have reached an agreement to “fully settled the litigation brought last year by 14 NMPA members.” It was also announced that Peloton and the trade association entered into a joint...
February 27, 2020
iFit Connected Fitness Creates Tokyo Marathon Challenge in Response to Race Cancellation Due to Coronavirus
LOGAN, Utah — When the Tokyo Marathon was canceled for all non-professional runners in an attempt to slow the spread of the coronavirus, naturally, 38,000 registered runners were disappointed. In response, iFit created a Tokyo Marathon challenge. Discouraged marathon registrants and running enthusiasts alike are able to virtually run the...
February 27, 2020
New partnership announced between Marathon Swims and iTAB
Marathon Swims is pleased to announce a new partnership with iTAB to offer swimmers the chance to personalise their finisher medals with their name and finish time. The ultimate swimming challenge takes place on 7th and 8th November 2020 at the London Aquatics Centre on Queen Elizabeth Olympic Park – home of the London...
February 27, 2020
VeloNews to Produce the Official Guide to the 2020 Giro d’Italia
Boulder, Colorado, USA — February 27, 2020 — In an exclusive agreement with RCS Sport, VeloNews, America’s leading bike racing media brand, will produce the North American edition of the Official Guide to the Giro d’Italia bicycle race for 2020. RCS Sport, the race’s owner and event producer has extended...
February 27, 2020
French Sporting Goods Brand Builds USA Presence
San Francisco, Calif., – A long string of bankruptcies and store closures – from Macy’s to Pier 1 – has illuminated the striking decline of traditional brick and mortar retailers in the United States. But one brand, sporting goods giant Decathlon, has defied the trendline and recently reported strong financial...
February 26, 2020
Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record
San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll officially launch at the Sea Otter Bicycle Classic in Monterey, California, and they’ve brought in...
February 26, 2020
2020 TCS New York City Marathon Official Charity Running Program Launches with Goal of Raising $50 Million for Charity to Celebrate 50th Anniversary
New York, February 26, 2020—New York Road Runners (NYRR), the world’s premier community running organization, today launched the 2020 TCS New York City Marathon Official Charity Partner Program with a goal of exceeding $50 million raised by runners for charity. The goal of $50 million celebrates the marathon’s 50th anniversary...