BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 15, 2020
24 Hour Fitness declares bankruptcy, citing “devastating” coronavirus hit
24 Hour Fitness has filed for bankruptcy protection, marking the second national gym chain to go under since the coronavirus pandemic erupted across the U.S (Gold's Gym filed for bankruptcy last month). The bankruptcy comes one day after the company said it will permanently close 100 locations nationwide. Read more on CNBC.
June 15, 2020
Jaybird Teams Up with Equinox Media as Official Headphone Partner of New SoulCycle At-Home Bike
PARK CITY, Utah — June 15, 2020— Jaybird, the leader in sport headphones for outdoor and fitness enthusiasts, announced that it is the official headphone partner of Equinox Media’s recently launched SoulCycle at-home bike. The SoulCycle at-home bike is powered by Variis, a first-of-its-kind fitness platform that gives consumers unlimited,...
June 12, 2020
V-Race Across America Starts Tuesday, June 16
Boulder, CO (June 12, 2020) – For the first time in 39 years Race Across America (RAAM) will not be held, however, the virtual version will start on the regularly scheduled date of Tuesday, June 16. Racers from 30 countries will participate in one of three races – VRAAM (3000...
June 11, 2020
Lululemon earnings miss despite online surge but CEO upbeat on new normal
Lululemon earnings tumbled to 22 cents a share with revenue down 17% to $652 million. E-commerce revenue jumped 68% to $352 million. Digital sales accounted for 54% of total revenue. Read more on IBD.
June 11, 2020
Registration Opens for RunSignup Virtual Symposium
Moorestown, NJ – RunSignup, the leading technology provider for US races, is going virtual, following the lead of their many customers who have transitioned to a virtual event for 2020. The RunSignup Virtual Symposium, held June 22-25, 2020, is not a replication of the full experience of attending one of...
June 10, 2020
Barebells Protein Bars Welcomes Reality TV Star Jackson Michie to Brand Ambassador Team
LOS ANGELES (June 10, 2020) – Barebells – the delicious high-in-protein, no added sugar* protein bar brand designed to feed your cravings – is proud to welcome reality TV star and influencer Jackson Michie to their growing team of brand ambassadors. Committed to fitness and wellness, Michie will grow our...
June 10, 2020
Trek, Specialized move to boost diversity
Two of cycling’s biggest brands — Trek and Specialized — vow to promote diversity in the cycling community. Read more on VeloNews about how they are contributing and what Trek has to say about its police bike program.
June 10, 2020
CrossFit CEO steps down after release of controversial Zoom call
Greg Glassman stepped down as CEO of CrossFit shortly after a report said the founder of the fitness company made several controversial statements during a private Zoom call with gym owners. Glassman's statements on Zoom were reportedly made just hours before he sent a tweet that appeared to make light of...
June 10, 2020
100%® And Belgian Waffle Ride Join Forces to Create the Ultimate Eyewear for Gravel
SAN DIEGO, Calif. – June 10, 2020 – 100% has announced a new partnership with Belgian Waffle Ride (BWR). The two iconic endurance brands have collaborated to design sunglasses able to take on the harsh and punishing conditions of the most treacherous gravel races on earth. The BWR Special Edition...
June 10, 2020
BibRave to Continue Leading, Growing AfterShokz Brand Ambassador Program
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has renewed their partnership with AfterShokz, pioneers of open-ear bone conduction headphones, to continue growing the company’s brand ambassador community of ShokzStars. The ongoing partnership, first established in 2018, has positioned AfterShokz to maintain a thriving online community...