BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 17, 2021
CamelBak® Partners with Melanin Base Camp® and Diversify Outdoors®
PETALUMA, Calif. (February 17, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with two organizations of record in the diversity, equity and inclusion (DEI) space, Melanin Base Camp® and Diversify Outdoors®, in order to continue supporting conversation, education and action around these critical social...
February 17, 2021
Do you even Zwift? The indoor cycling platform is having a moment.
The COVID pandemic gave the company a massive tailwind as consumers sought home-based fitness alternatives. This let to a monster $450 million funding round in September 2020, in which both Amazon and Specialized Bicycles participated. Forbes
February 17, 2021
Diva Dash relaunches with a Women’s Fitness Adventure that motivates and reconnects women all over the country with hybrid-style event.
Boulder, CO (February 17, 2021) – Well-known for its creative and colorful obstacles, the Shape Diva Dash offered a fun challenge to women of all fitness levels. The pandemic put a halt on these types of events, which connected communities, friends, and motivated women. “We heard from many women who...
February 17, 2021
GORE® Wear announces new strategic direction; QBP to become North American distributor
NEWARK, DE — GORE® Wear, the manufacturer of premium performance apparel, today announces its path forward with a new wholesale approach and a more focused product portfolio. The Gore fabrics division will realign its consumer garments by further investing into the cycling category, while restructuring its wholesale business with a...
February 16, 2021
Brooks Has a Top 10 Selling Sneaker for the First Time and Bests Nike as the No. 1 Women’s Running Shoe Brand
The list of top-selling sneakers for January featured plenty of Nike and Jordan Brand, which is typical. However, Brooks entered the top 10 for the first time ever. Footwear News
February 16, 2021
Adidas is selling Reebok after defending the $3.8 billion purchase for years
Adidas acquired Reebok in 2006 for roughly $3.8 billion in an attempt to better compete with Nike, but the brand has posted disappointing sales figures in recent years. Adidas said Tuesday that it has begun a formal process to divest from Reebok, pivoting to focus on its core brand. Business...
February 16, 2021
Thule to Open First Brand Store in North America in Downtown Denver
Seymour, CT USA - February 16, 2020. Thule, a global leader in products designed for an active lifestyle, will be opening its first-ever brand store in North America in downtown Denver, Colorado. This new retail store will offer U.S. customers a first of its kind shopping experience by showcasing all...
February 16, 2021
Saucony® Celebrates 40 Years of the Jazz with Limited-Edition Icon Pack
WALTHAM, MA (Feb. 16, 2021) –With its award-winning build and low-key vibe, the Saucony Jazz became an instant classic when it debuted in 1981. Now, global performance running lifestyle brand Saucony celebrates the 40th anniversary of the Jazz with the launch of the all-new Icon Pack. The perfect bridge between performance...
February 16, 2021
athleteReg Partners with Spot to Offer Robust Injury Protection
athleteReg, home of BikeReg, RunReg, SkiReg, TriReg, and PledgeReg, is thrilled to announce a new partnership with Spot, the tech startup offering subscription, on-demand injury insurance that protects everyone from athletes and adventurers to families at home. Participants can now add a Spot policy to their event registration on all...
February 15, 2021
Bicycle maker Dorel ends take-private deal with Cerberus Capital
Canadian bicycle maker Dorel Industries Inc has terminated its deal weeks after the private equity firm sweetened its bid for the company. Cerberus this month raised the deal value to about C$16 a share from C$14.50 a share after talks with shareholders, a day after which two Dorel shareholders rejected...