BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 22, 2020
Elite Cycling Releases The JET Water Bottle
FONTANIVA, ITALY, April 22, 2020 — Elite Cycling (long-time makers of the World’s lightest cycling water bottles) proudly releases the JET — a new water bottle made of biodegradable plastic material, that maintains the impeccable performance Elite is known for. BIODEGRADABLE MATERIAL The JET is manufactured with an innovative plastic...
April 21, 2020
USOPC to cut up to 20%, says no games would be ‘devastating’
The Associated Press received a copy of a letter CEO Sarah Hirshland sent to leaders across the U.S. Olympic world Tuesday, in which she said cuts of 10 to 20% are “necessary to balance both the current delay in revenue and anticipated decline” that’s expected over coming years. The letter was...
April 21, 2020
USA Triathlon Foundation Partners with The Vice Wine, Makers of “The Tri Blend”
COLORADO SPRINGS, Colo.— The USA Triathlon Foundation today announced a partnership with The Vice Wine, a luxury winery based in Napa Valley, California, and operating out of California and New York, through 2022. Proceeds from The Vice Wine’s triathlon-inspired luxury limited edition batch The Tri Blend will benefit the USA...
April 21, 2020
Mountain Hardwear Supports Retail Partners with Commission Program
Richmond, Calif. (April 21, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that effective immediately, they are launching a program to support authorized specialty dealers who have closed or are under severely reduced operations. Participating retailers will have the...
April 21, 2020
Sports Technology Company FORM Closes $12 Million Series A Funding Round
Vancouver, BC, April 21, 2020 — FORM (“the Company”), the direct-to-consumer sports technology company behind the world’s first augmented reality swim goggles, today announces $12 million CAD in Series A funding. The raise, led by large family offices in the UK and Denmark with participation from Silicon Valley Bank, follows...
April 21, 2020
Performance Tea announces the release of Immunity with elderberry and vitamin C.
Boulder, CO: Performance Tea, leaders in using CBD and adaptogens to improve cognitive and physical wellness, announces the release of Immunity, its latest adaptogenic blend with elderberry and vitamin C. “We are thrilled to announce the launch of Immunity, our newest blend,” says Performance Tea CEO, Joe Gagnon, 75-time ultra-race...
April 20, 2020
Gyms rank among the first to be allowed to re-open
In a memo issued on Thursday titled “Guidelines for Opening Up America Again,” the White House included gyms among the businesses that could reopen to the general public during “phase one” of its three-part reopening plan to jump-start the American economy. The decision on gyms came a day after Trump’s phone...
April 20, 2020
USA Track and Field lays off 7; CEO takes 20% pay cut
USA Track and Field has laid off seven people from its 65-person staff and CEO Max Siegel is taking a 20% pay cut to offset lost revenue due to the coronavirus pandemic. The organization that runs the country’s largest summer sport has been forced to cancel dozens of events, including the...
April 20, 2020
PeopleForBikes Launches Ride It Out Campaign to Support Retailers and Suppliers, Activate Virtual Bicycling Community
BOULDER, COLO (April 20, 2020)— Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It Out campaign is designed to give retailers and suppliers the resources, communication and engagement tools...
April 17, 2020
Gregg Goolsby Joins USA Triathlon Foundation Board of Trustees
COLORADO SPRINGS, Colo.— Floyd “Gregg” Goolsby (Seattle, Wash.), a business executive, marketing specialist and avid triathlete, was announced today as the newest addition to the 16-member USA Triathlon Foundation Board of Trustees. USA Triathlon Board of Directors Vice President Joel Rosinbum has also been added to the Board of Trustees...