BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 9, 2020
Machines For Freedom Partners with OutsidePR as Agency of Record
SAUSALITO, Calif. (June. 8, 2020) – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North America targeting road, gravel and mountain bike endemic and consumer lifestyle media with a focus...
June 8, 2020
Why we can’t (or won’t) let Lance Armstrong go
The recent ESPN 30 for 30 documentary highlights why we're still fascinated by Lance Armstrong. Read more on Triathlon Magazine.
June 8, 2020
Fuji Bikes suspend sale of American police bikes used in ‘violent tactics’ during protests as Trek faces criticism
Fuji said seeing its bicycles deployed in this manner during the George Floyd protests went against their intended use. Read more on Cycling Weekly.
June 8, 2020
The Power List: The 50 most influential people in cycling
Here is this year's list of the riders, managers, agents, and stakeholders who pull the strings of the sport according to Cycling News.
June 8, 2020
All Sports Events announces One New England Challenge
Rumford, Maine – OneNE Challenge, a new initiative created to continue the spirit of the local running scene during the COVID-19 pandemic, has launched a summer long virtual distance running challenge to encourage New England runners to stay in shape while supporting local charities and running stores. Runners can register...
June 8, 2020
KINeSYS Sunscreen Sponsors The Physical Performance Show
8th June 2020 - North America’s leader in active sun care, KINeSYS Performance Sunscreen, have sponsored The Physical Performance Show, an Australian produced podcast with listenership across Australia, USA, Canada and Europe. Over the course of the last few months, with the Covid-19 pandemic, podcasts have seen a spike in listeners and...
June 7, 2020
Dede Griesbauer (USA) and Kennett Peterson (USA) Take Titles During the IRONMAN VR10 Pro Challenge Weekend
TAMPA, Fla. (June 7, 2020) – The 10th edition of the IRONMAN® VR™ Pro Challenge saw a United States sweep with Dede Griesbauer winning the women’s race and Kennett Peterson taking the top honors in the men’s race as eight top triathletes battled it out over the course of two...
June 4, 2020
Nike’s ‘For Once, Don’t Do It’ ad seen as empowering, exploitative: study
Nike's "For Once, Don't Do It" ad was perceived as empowering by 60% of respondents in a recent Ace Metrix study shared with Marketing Dive. The spot, released on May 29, serves as the company's response to George Floyd's murder and subsequent protests around the world. Read the rest of the study results...
June 4, 2020
Fast Talk: Leading Podcast on Endurance Sport Science Launches New Channel
BOULDER (June 3) - The Fast Talk podcast, the leading source for endurance sports training science, nutrition, and physiology, has ventured out on its own after a long relationship with the cycling magazine VeloNews. The podcast, listened the world over, will continue to provide the same level of detailed scientific...
June 4, 2020
TRR Nutrition partners with Three World Class Triathletes
TRR Nutrition, an industry leading sports supplement brand that develops products for elite level endurance athletes, is proud to announce its newest partnership with three World Class and Ironman Champion triathletes: Craig Alexander, Tim Don and Sara Svensk. The three ambassadors will be joining TRR, a team of health experts and world-class...