BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 6, 2020
Federal Government Recognizes Bike Shops as Essential to Stay Open
For many areas of the U.S., bicycles have become the best tool to travel safely while respecting the social distancing protocols that are crucial to public health during the COVID-19 crisis. Following a request from PeopleForBikes, the federal government has recognized that bike shops are "essential" to our nation's transportation infrastructure...
April 6, 2020
ATRA Announces 2020 Theme: Climate Action
The American Trail Running Association (ATRA), has announced “Climate Action” as its theme for 2020. This important topic follows ATRA’s recent annual themes including last year’s Trail Running Responsibly, 2018’s Trail Stewardship: Leaving a Lasting Legacy, and the 2017 theme, Community: Building Trail Running Connections. ATRA’s mission is to represent...
April 6, 2020
Race Across America Cancels 2020 Race And Looks Forward To 2021
Boulder, CO (April 6, 2020) On Friday, April 3, Race Across America (RAAM) officially notified racers, support crew and staff that the 2020 Race would be cancelled. This will be the first time since inception in 1982 that RAAM will not take place. It was decided that given current public...
April 3, 2020
New flavors of Nuun Hydration available for a limited time release
On April 1st, Seattle based clean hydration company Nuun announced the launch of two new limited-edition flavors in their Nuun Sport product family: Kona Cola and Kiwi Strawberry. Available in limited quantities and for a limited time, the flavors will be available nationwide at REI and other premium sports specialty...
April 3, 2020
Join EnMOTIVE/imATHLETE In Asking Congress for Relief for The Endurance Industry
April 3, 2020 (Chicago, IL) – The last few weeks have brought unprecedented challenges to our industry. The rapid onset of COVID-19 has forced the immediate cancellation and postponement of every endurance event in the next few months, with more to follow. Revenue in the industry has dropped by 80-90%,...
April 2, 2020
Out of Business: Trust Performance goes under during pandemic shutdowns
A perfect storm of collapsing financial markets and manufacturing delays just put this bicycle fork manufacturer out of business. Read more on GearJunkie.
April 2, 2020
Penske Media to launch sports business publication Sportico
Penske Media Corp. announced it will launch Sportico, a digital content platform focusing on sports industry news, data, information, strategy, leadership and live media. Sportico joins the PMC portfolio, which also includes titles such as Footwear News, WWD, Variety and Rolling Stone. Read more on Footwear News.
April 2, 2020
Why Racing has a little fun with their athletes on April Fools Day
Why Racing Events had a little fun with their athletes on April Fools Day launching a new Naked Triathlon in Portland Oregon. Sherri McMillan, race director, explains “Our world is going through so much right now. Having a little chuckle is something we all need. We made our athletes laugh...
April 1, 2020
Retail landlords inundated with requests for rent relief
The Lamy Group, an international financial management consulting firm specializing in retail and commercial real estate, has evaluated rent relief for retail landlords for decades, but this is the largest number of tenant requests Lamy has seen coming in such a short period, even including the 2008 economic downturn. Read more...
April 1, 2020
Adidas revokes decision to withhold rent payments in Germany
Adidas apologized Wednesday for saying it would defer paying rent for stores in Germany that were forced to close by coronavirus lockdowns after facing wide criticism on social media. Adidas had been seeking to take advantage of Germany’s new eviction freeze law. Read more on SGB Media.