BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 6, 2024
supertri Doubles Down On US Commitment With Stars & Stripes Racing Launch And Elite Athlete Opportunities
/ENDURANCE SPORTSWIRE/ – supertri can today unveil the second team taking part in its 2024 League season and a deepening of its commitment to growing short-course triathlon in the USA. Stars & Stripes Racing is managed by Parker Spencer, USAT Olympic Coach of the Year and the head coach of...
June 6, 2024
RunSignup Addresses Pricing Display Changes to Comply with Fee Transparency Laws
(Moorestown, NJ) /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for races in the U.S., is updating pricing displays for specific states to ensure customers can be compliant with new fee transparency laws. These laws, often colloquially referred to as “Taylor Swift” laws, make it illegal for businesses...
June 6, 2024
Enabled Tracking to Provide Live GPS Tracking for June 2024 Endurance Events
Front Royal, VA – June 2024 /ENDURANCE SPORTSWIRE/ - Enabled Tracking, the timing and tracking division of Adventure Enablers, proudly announces its cutting-edge live GPS tracking services tailored for an array of endurance events slated throughout the month. From navigating rugged terrains to conquering multi-day challenges, Enabled Tracking stands poised...
June 5, 2024
Echelon Fitness Acquires Advanced Recovery Company ThriveX
Echelon, the maker of at-home exercise equipment for the global fitness, wellness and sports market, acquired ThriveX, the manufacturer of recovery products, including cold immersion systems, smart hybrid saunas and compression boots. “In 2017, Echelon Fitness was founded to address an unmet, rising market need—smart fitness, available across all price points, to consumers...
June 5, 2024
Two Three Bird acquires Project 529
Two Three Bird operates several insurance brands operating globally, including Sundays Insurance, Velosure, Direct Line Cycling Insurance, Wiggle Cycle Insurance, and Bicycle Network Insurance. It plans to bundle Project 529 with Sundays Bicycle Insurance and its Hubtiger workshop and bike rental management software. "Project 529 has become a powerful ally for cyclists,...
June 4, 2024
Pelotan Welcomes Kristian Blummenfelt and Gustav Iden as Athlete Investors Amid U.S. Market Expansion
/ENDURANCE SPORTSWIRE/ – Pelotan, the high-performance sunscreen brand engineered for athletes, is proud to announce that world-renowned triathletes Kristian Blummenfelt and Gustav Iden have joined the Pelotan family as athlete investors. This exciting partnership comes at a pivotal moment as Pelotan embarks on an investment round aimed at expanding into...
June 4, 2024
TriDot And 3x IRONMAN World Champion Craig Alexander Launch Exclusive Global Coaching Partnership
DALLAS, TX – JUNE 4, 2024 /ENDURANCE SPORTSWIRE/ – TriDot, an award-winning division of Predictive Fitness, Inc. and the Official Training Platform of IRONMAN®, and 3X Hawaii IRONMAN World Champion Craig “Crowie” Alexander, announced today an exclusive and wide-ranging global coaching partnership that includes Crowie’s renowned Sansego Triathlon Club. TriDot...
June 3, 2024
TrainingPeaks Partners with AusCycling as Official Software Provider
Louisville, Colo., June 3, 2024 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with AusCycling — the national sports organization responsible for the development, facilitation and growth of all forms of cycling and riding in Australia. Under the new agreement,...
May 30, 2024
supertri Announces New Team Franchise Model and Podium Racing as First License Owner
/ENDURANCE SPORTSWIRE/ – supertri is making a departure from the traditional model of league-owned teams to a bold new structure of franchise-based ownership and can today announce the first of its four teams as Podium Racing. supertri’s new initiative is a strategic move designed to enhance the league's resonance with...
May 30, 2024
BibRave Partners with Hydration Technology Pioneer, Water.io for North American Launch
Boston, MA /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently launched a partnership with the groundbreaking Israeli technology company, Water.io - the powerhouse behind some of the world's most innovative smart water bottles. This collaboration marks a significant step forward in enhancing hydration technology and education...