BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 13, 2020
100%® is #100PercentTogether with the Outdoor Industry
SAN DIEGO, California – May 13, 2020 – 100%®, the San Diego-based sports performance company, continues to give back to those in need during this pandemic, announcing today that it will donate 20 percent of online sales proceeds throughout the month of May to the Outdoor Foundation, the giving arm...
May 13, 2020
Organizing a Virtual Event? You need maps.
With more and more events being cancelled due to the COVID-19 pandemic, more and more event directors are attempting to replace them with virtual events. From 5ks to running across states and cycling around lakes, most of these events look the same with static online leaderboards and some social media...
May 13, 2020
70% of US Olympic sports applied for PPP funds
The Associated Press surveyed 44 of the country’s national governing bodies (NGBs) and all but four of the 36 NGBs that responded said they had applied for assistance from the Paycheck Protection Program. Not all the organizations revealed how much they received, but those who did have been approved for...
May 12, 2020
Wiley X® Donates More Than 30,000 Pieces of PPE to Battle COVID-19
Livermore, CA (May 12, 2020) - Wiley X®, the leading premium protective eyewear brand to various retail, safety and government markets, is hard at work creating and distributing personal protective equipment (PPE) to protect those on the front lines of the COVID-19 pandemic. With more than 30 years of experience designing...
May 12, 2020
Verde Brand Communications Releases Digital Marketing Course for Specialty Brands
DURANGO, Colo. (May 12, 2020) - Verde Brand Communications, a full-service communications agency serving the outdoor and active lifestyle markets, is bringing its first-ever digital product to market, the Multi-Channel Marketing Academy, on May 12, 2020. Led by Kristin Carpenter, founder of Verde Brand Communications and the Channel Mastery podcast,...
May 12, 2020
CAKE and Polestar Announce Expanded Brand Partnership
(Stockholm, Sweden – May 12, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded brand partnership to showcase CAKE’s electric motorcycles into Polestar’s showrooms in Europe, to start. The...
May 12, 2020
RAM Racing’s Allstate Hot Chocolate 15K/5K Surpasses One-Million-Dollar Fundraising Goal for Make-A-Wish®
CHICAGO, May 12, 2020 - RAM Racing’s Allstate Hot Chocolate 15k/5k race series, which is in more than 22 markets across the U.S. and Mexico, has exceeded expectations and surpassed their fundraising goal of $1 million for their national charity partner, Make-A-Wish. Just one month ago, when social distancing required...
May 11, 2020
PeopleForBikes Adds 60 New Member Companies
BOULDER, COLORADO (May 11, 2020) — PeopleForBikes is pleased to report that 60 bike businesses have joined the industry coalition as new members since the organization merged with the Bicycle Product Suppliers Association (BPSA) in 2019. These new additions were not previously members of either PFB or BPSA. In total,...
May 11, 2020
Under Armour sales plummet 23% as coronavirus stalls turnaround plans
The company expects revenue could be down as much as 50% to 60% during the second quarter, as demand for its merchandise remains constrained. Read the numbers on CNBC.
May 11, 2020
Dorel Sports reports fourth consecutive quarter of revenue growth
Dorel Sports has reported its fourth consecutive quarter of revenue growth in the first quarter of 2020 at $188.2 million, an increase of $3.6 million, or 2.0%, compared to a year ago. Sales improvements were at Cycling Sports Group (CSG) and Pacific Cycle (PCG), partially offset by weakness at Caloi. Read...