April 21, 2020

Mountain Hardwear Supports Retail Partners with Commission Program

Richmond, Calif. (April 21, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that effective immediately, they are launching a program to support authorized specialty dealers who have closed or are under severely reduced operations. Participating retailers will have the...

April 21, 2020

Sports Technology Company FORM Closes $12 Million Series A Funding Round

Vancouver, BC, April 21, 2020 — FORM (“the Company”), the direct-to-consumer sports technology company behind the world’s first augmented reality swim goggles, today announces $12 million CAD in Series A funding. The raise, led by large family offices in the UK and Denmark with participation from Silicon Valley Bank, follows...

April 21, 2020

Performance Tea announces the release of Immunity with elderberry and vitamin C.

Boulder, CO: Performance Tea, leaders in using CBD and adaptogens to improve cognitive and physical wellness, announces the release of Immunity, its latest adaptogenic blend with elderberry and vitamin C. “We are thrilled to announce the launch of Immunity, our newest blend,” says Performance Tea CEO, Joe Gagnon, 75-time ultra-race...

April 20, 2020

Gyms rank among the first to be allowed to re-open

In a memo issued on Thursday titled “Guidelines for Opening Up America Again,” the White House included gyms among the businesses that could reopen to the general public during “phase one” of its three-part reopening plan to jump-start the American economy. The decision on gyms came a day after Trump’s phone...

April 20, 2020

USA Track and Field lays off 7; CEO takes 20% pay cut

USA Track and Field has laid off seven people from its 65-person staff and CEO Max Siegel is taking a 20% pay cut to offset lost revenue due to the coronavirus pandemic. The organization that runs the country’s largest summer sport has been forced to cancel dozens of events, including the...

April 20, 2020

PeopleForBikes Launches Ride It Out Campaign to Support Retailers and Suppliers, Activate Virtual Bicycling Community

BOULDER, COLO (April 20, 2020)— Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It Out campaign is designed to give retailers and suppliers the resources, communication and engagement tools...

April 17, 2020

Gregg Goolsby Joins USA Triathlon Foundation Board of Trustees

COLORADO SPRINGS, Colo.— Floyd “Gregg” Goolsby (Seattle, Wash.), a business executive, marketing specialist and avid triathlete, was announced today as the newest addition to the 16-member USA Triathlon Foundation Board of Trustees. USA Triathlon Board of Directors Vice President Joel Rosinbum has also been added to the Board of Trustees...

April 17, 2020

iFit Connected Fitness Lets Runners Race the Boston Marathon via Streaming Workout on NordicTrack and ProForm treadmills

(Logan, UT) - April 17, 2020—iFit, the leading interactive, connected fitness technology, is now streaming an exclusive Boston Marathon workout series, scheduled for April 20 and now postponed to September 14 due to coronavirus. iFit filmed the marathon live in 2019 and has released a five-part series, so iFit subscribers...

April 16, 2020

PTO Members Unite To Launch PTO Hub A Home For Inspiration, Motivation and Entertainment

LONDON, ENGLAND: The Professional Triathletes Organisation and its professionals today announced the launch of the PTO Hub, a central location for content generated by PTO members to support, encourage and inspire in these uncertain times. The PTO Hub showcases the world’s top professional triathletes reaching out through a combination of...

April 16, 2020

The Pro’s Closet Expands Sales into Canada

(Boulder, CO – April 16, 2020) - The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, announced today that it is expanding sales into Canada. “Our expansion into Canada is a historic step for The Pro’s Closet,” said Nick Martin, CEO and founder of The Pro’s...