BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 19, 2020
Marathon racing brings big money to cities across America. Some events may not survive the pandemic
In this segment of the series, “The Next Normal,” CNBC examines what happens to the highly popular running industry as thousands of races have been cancelled, and what races of the future might look like. Read this in-depth article here.
May 19, 2020
UltrAspire Welcomes Camille Herron to the 2020 Elite Athlete Team
Camille Herron is an Ultramarathon runner originally from Oklahoma. She is the first athlete to win all three of the IAU’s 50k, 100k, and 24-Hour World Championships. She won the 2017 Comrades Marathon and has set multiple best times on multiple distances throughout her career. Camille is a three-time Olympic...
May 18, 2020
Thinking of buying a bike? Get ready for a very long wait.
The United States is facing a shortage of bicycles as anxiety over public transportation and desire to exercise has sent the demand surging. Read more in New York Times.
May 18, 2020
NordicTrack Treadmill Makes History With Ultra-Marathoner Zach Bitter’s New 100-Mile World Record
(LOGAN, Utah) — NordicTrack powered by iFit, the leader in at-home connected fitness equipment, contributed to running history with elite runner Zach Bitter, who set a new world record for 100 miles on a treadmill, with a time of 12:09:15. Bitter’s average pace was roughly 7:12 per mile, and he ran...
May 18, 2020
Cycling sales surge in first quarter
Cycling sales increased 31 percent to $1.3 billion in the first quarter of the year, according to NPD. Find out what types of bikes made the biggest jump in sales on SGBMedia.
May 18, 2020
USA Triathlon Partners with Talkspace to Offer Online Mental Health Therapy for U.S. National Team Athletes
COLORADO SPRINGS, Colo.— USA Triathlon today announced a partnership with Talkspace, the nation’s leading online therapy provider, to provide counseling services to U.S. National Team and Toyota U.S. Paratriathlon National Team athletes. Talkspace is 100 percent online and mobile, making its services accessible at home during the COVID-19 pandemic and...
May 18, 2020
Nuun Hydration Debuts New 3-Part Performance Supplement System, The Podium Series
SEATTLE May 18, 2020 – Today the functional hydration company, Nuun, launches their newest product suite, The Podium Series. Designed for high effort and high-performance exercise, The Podium Series consists of three formulas: Nuun Prime, Nuun Endurance and Nuun Recover. Each of these is intended to meet the specific physiological...
May 15, 2020
Together, XTERRA Community brings Connect Series to Life
Minneapolis, MN (May 15, 2020) - XTERRA Global has joined forces with its own community – “The Tribe” – to create XTERRA Connect. The initiative delivers daily content to XTERRA’s social media and digital platforms that inspires community support and perpetuates the “Live More” spirit the brand has fostered throughout...
May 15, 2020
TheShopLocalProject.com to Support Local Businesses
The effects of COVID-19 are too numerous to fully comprehend. Despite the stress and uncertainty, we are seeing extraordinary examples of generosity, kindness, and a positive outlook for the future. It is in this spirit that Salomon, Baffin, SPY, ENDVR.io, and many more in the retail industry have come together...
May 14, 2020
Grant Application Window Now Open for USA Triathlon Foundation COVID-19 Relief Fund
COLORADO SPRINGS, Colo.— The USA Triathlon Foundation is now accepting applications for the COVID-19 Relief Fund, which will provide financial support to members of the multisport community who have been adversely affected by the COVID-19 pandemic. Individuals and organizations may apply for funding starting today, May 14, through May 31....