BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 12, 2020
Wiley X® Donates More Than 30,000 Pieces of PPE to Battle COVID-19
Livermore, CA (May 12, 2020) - Wiley X®, the leading premium protective eyewear brand to various retail, safety and government markets, is hard at work creating and distributing personal protective equipment (PPE) to protect those on the front lines of the COVID-19 pandemic. With more than 30 years of experience designing...
May 12, 2020
Verde Brand Communications Releases Digital Marketing Course for Specialty Brands
DURANGO, Colo. (May 12, 2020) - Verde Brand Communications, a full-service communications agency serving the outdoor and active lifestyle markets, is bringing its first-ever digital product to market, the Multi-Channel Marketing Academy, on May 12, 2020. Led by Kristin Carpenter, founder of Verde Brand Communications and the Channel Mastery podcast,...
May 12, 2020
CAKE and Polestar Announce Expanded Brand Partnership
(Stockholm, Sweden – May 12, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded brand partnership to showcase CAKE’s electric motorcycles into Polestar’s showrooms in Europe, to start. The...
May 12, 2020
RAM Racing’s Allstate Hot Chocolate 15K/5K Surpasses One-Million-Dollar Fundraising Goal for Make-A-Wish®
CHICAGO, May 12, 2020 - RAM Racing’s Allstate Hot Chocolate 15k/5k race series, which is in more than 22 markets across the U.S. and Mexico, has exceeded expectations and surpassed their fundraising goal of $1 million for their national charity partner, Make-A-Wish. Just one month ago, when social distancing required...
May 11, 2020
PeopleForBikes Adds 60 New Member Companies
BOULDER, COLORADO (May 11, 2020) — PeopleForBikes is pleased to report that 60 bike businesses have joined the industry coalition as new members since the organization merged with the Bicycle Product Suppliers Association (BPSA) in 2019. These new additions were not previously members of either PFB or BPSA. In total,...
May 11, 2020
Under Armour sales plummet 23% as coronavirus stalls turnaround plans
The company expects revenue could be down as much as 50% to 60% during the second quarter, as demand for its merchandise remains constrained. Read the numbers on CNBC.
May 11, 2020
Dorel Sports reports fourth consecutive quarter of revenue growth
Dorel Sports has reported its fourth consecutive quarter of revenue growth in the first quarter of 2020 at $188.2 million, an increase of $3.6 million, or 2.0%, compared to a year ago. Sales improvements were at Cycling Sports Group (CSG) and Pacific Cycle (PCG), partially offset by weakness at Caloi. Read...
May 11, 2020
Colnago sold to UAE group
Chimera Investments LLC, an investment fund based in Abu Dhabi, United Arab Emirates, has acquired a majority of the shares in Colnago, the Italian road bike brand. Ernesto Colnago founded the company in 1954. His bikes have been used to win world championships, Olympic medals, the Tour de France, the Giro...
May 10, 2020
New Zealand’s Teresa Adam And Mike Phillips Secure Bragging Rights as Oceania’s Best During the IRONMAN VR6 Pro Challenge Weekend
TAMPA, Fla. (May 10, 2020) – The sixth edition of the IRONMAN® VR™ Pro Challenge saw some of Australia and New Zealand’s leading professional triathletes go head-to-head-to-head-to-head for trans-Tasman glory with Kiwi’s Teresa Adam and Mike Phillips taking the top honors in the women’s and men’s race, respectively. In total,...
May 8, 2020
Mascot Sports to Launch Virtual 5k Race Series
OAKLAND, CA – Mascot Sports, a leader in one-of-a-kind endurance sports experiences and creator of Oakland Run Co., today announced the launch of the Oakland Run Co. Virtual Club, a series of 34 consecutive virtual 5K races. The series, which includes weekly races with live rankings and branded finisher awards, will...