BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 22, 2020
Looking Back as The IRONMAN Group Celebrates Return to Triathlon Racing with Five Events in Estonia, France, Germany, and Poland
LES SABLES D’OLONNE / GDYNIA / HAMBURG / TALLINN / TAMPA – It was a week to remember and arguably one of the most emotional weekend’s in triathlon history. On September 4, 5 and 6, after an almost 200 days of COVID-19-induced hiatus, The IRONMAN Group celebrated a remarkable return...
September 22, 2020
BibBoards is proud to be a part of Emma Coburn`s Elk Run 5k Virtual race
BibBoards have always been excited to get involved with significant social events aimed to raise awareness and support healthcare, wellness, and environmental protection. In 2020 those kinds of campaigns are crucial as they unite humanity in the face of a common threat, inspire solidarity and collaboration between people and nations....
September 21, 2020
ABC Financial Acquires Trainerize
ABC Financial (ABC), a provider of technology and related services for the fitness industry, has acquired Trainerize, a Vancouver-based mobile fitness solution for personal training and member engagement. With Trainerize, ABC can extend the health club beyond the walls of the gym to include all the aspects of fitness in...
September 21, 2020
Vasa, Inc welcomes Keith Watson as Chief Operating Officer
September 21, 2020, Essex Junction, VT – Vasa, Inc today announces the hire of Keith Watson to the position of Chief Operating Officer. Keith comes to Vasa after spending 12 years in executive positions at Peaksware Holdings, LLC, (home of TrainingPeaks.com) as well as 10 years with Intuit, Inc. Keith...
September 17, 2020
AI-powered weight training startup Tonal raises $110 million amid home workout boom
AI gym equipment startup Tonal nabbed a $110 million round from new and existing investors. Tonal’s $2,995 equipment, which attaches to any wall with two studs, lets bodybuilders lift up to 200 pounds in one-pound increments. Adjustable arms and 17 different sensors support over 170 leg, arm, shoulder, back, core, and chest workouts....
September 17, 2020
Former track and field boss gets two years in prison
Former track federation president Lamine Diack was sentenced Wednesday to two years in prison for corruption during his nearly 16-year tenure at the IAAF, most notably a scheme that allowed Russian athletes who paid millions in hush money to keep competing when they should have been suspended for doping. Read more on...
September 17, 2020
Event Southwest Ramps Up Fulfillment Services to Support Virtual Events
Dallas, Texas - Event Southwest, a Dallas- and Austin-based event production, timing and fulfillment company has bolstered existing operations to continue to serve the growing packet mailing demand of the country’s events. Event Southwest’s vetted and professional team has been providing fulfillment services for events since 2000and thoroughly understands the...

September 17, 2020
Merrell and Honey Stinger Keep Runners Buzzing with New Trail Shoe Collaboration
ROCKFORD, Mich. and STEAMBOAT SPRINGS, Colo. (Sept. 17, 2020) —Merrell, the outdoor performance brand, and Honey Stinger, the honey-powered sports nutrition brand, have teamed up to create a buzzworthy new limited-edition trail running shoe. Drawing inspiration from Honey Stinger’s extensive lineup of delicious nutrition products featuring honey, the cobranded Merrell Agility...
September 17, 2020
Beirut Marathon Association to Host Virtual 5k to Bring Light to the City After Recent Tragedy
To support and bring relief to the people of Beirut, who are continuing to struggle after a tragic explosion in August, the Beirut Marathon Association will be hosting a global virtual 5k called Embrace Beirut. All of the proceeds collected from the virtual event will be donated to the Lebanese...
September 16, 2020
Zwift Raises $450 Million Investment; Series C Round Led by KKR
Zwift, the global online fitness platform for cyclists and runners, today announced a $450 million minority investment led by leading global investment firm KKR, accompanied by other new investors Permira, Specialized Bicycle Components’ venture capital fund, Zone 5 Ventures and the Amazon Alexa Fund and existing investors including True, Highland...