BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 1, 2020
2016 U.S. Olympian Jared Ward and 2020 U.S. Olympic Marathon Qualifier Jake Riley to face-off in Virtual 5k Challenge presented by KT Tape
American Fork, Utah. – KT Tape, the leader in drug-free pain relief products, in conjunction with T.E.A.M Boulder, announced today that they will be sponsoring a virtual 5k challenge between 2016 Olympian Jared Ward (Saucony/Provo, Utah) and 2020 Olympic Marathon Qualifier Jake Riley (On/Boulder, Colo.). Ward and Riley will square...
June 30, 2020
Garmin acquires Firstbeat Analytics
Wearable and GPS application company Garmin is acquiring Firstbeat Analytics, a business that analyzes heartbeat data from consumer devices in the health, wellness, fitness and performance markets. They are planning to integrate Firstbeat's data and analytics capabilities into its range of fitness trackers. Read more on ZDNet.
June 30, 2020
Gym owners unite to file lawsuit against New York State
Not equal under the law – this is the argument CrossFit athlete Charlie Cassara and a collective of 3,000 gyms across New York claim - that the state allegedly did not allow fitness organizations to prove they could reopen. Cassara and the NY gyms will file a collective class action lawsuit against...
June 30, 2020
Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing
Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the...
June 30, 2020
Marine Corps Marathon Organization and haku create an extraordinary virtual experience for Historic Half participants
At the beginning of 2020, the Marine Corps Marathon Organization (MCMO) was gearing up to host their 13th Historic Half Marathon in Fredericksburg, Virginia, on May 17th. The medals were being ordered, the course was set, and participants were signing up with excitement as race day was just a couple...
June 30, 2020
PeopleForBikes President Tim Blumenthal Announces Retirement
BOULDER, CO (June 30, 2020)— After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and a widely respected U.S. bicycling leader, will become President and CEO on July 1, 2020....
June 30, 2020
Aqua Lung Names Andrew Gritzbaugh General Manager, North America
VISTA, Calif. (June 30, 2020) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, announced it has appointed Andrew Gritzbaugh as General Manager, North America. Serving in a key role as part of the Group Executive Committee, Gritzbaugh is responsible for...
June 30, 2020
Co2uT Announces Knight Composites as Official Wheel Sponsor
FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. A...
June 30, 2020
PEAR Sports® is Selected by FYT to Develop a Tele-Coaching Mobile App that Offers Flexible, Affordable 1:1 Personal Training
Newport Beach, California – June 30, 2020 – PEAR Sports, the health and fitness software platform that delivers smarter digital coaching solutions, announced today that it has partnered with Fyt, America’s largest personal training service to release a new digital training app called Fyt Duo. Available now, Fyt Duo provides...
June 29, 2020
Lululemon To Acquire In-Home Fitness Company MIRROR for $500 Million
lululemon athletica inc. announced that it has entered into a definitive agreement to acquire MIRROR, a leading in-home fitness company that created an interactive workout platform that features live and on-demand classes, for a purchase price of $500 million. Read about it on Shop-Eat-Surf.