BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 30, 2020
Co2uT Announces Knight Composites as Official Wheel Sponsor
FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. A...
June 30, 2020
PEAR Sports® is Selected by FYT to Develop a Tele-Coaching Mobile App that Offers Flexible, Affordable 1:1 Personal Training
Newport Beach, California – June 30, 2020 – PEAR Sports, the health and fitness software platform that delivers smarter digital coaching solutions, announced today that it has partnered with Fyt, America’s largest personal training service to release a new digital training app called Fyt Duo. Available now, Fyt Duo provides...
June 29, 2020
Lululemon To Acquire In-Home Fitness Company MIRROR for $500 Million
lululemon athletica inc. announced that it has entered into a definitive agreement to acquire MIRROR, a leading in-home fitness company that created an interactive workout platform that features live and on-demand classes, for a purchase price of $500 million. Read about it on Shop-Eat-Surf.
June 29, 2020
XTERRA Adventures Premieres July 2, 2020 on Outside TV
Honolulu, HI (June 29, 2020) - An all-new 2020 season of XTERRA Adventures television shows will debut on Outside TV this Thursday, July 2, at 9pm EDT. The six-episode series will showcase incredible destinations, the determination and drive of the human spirit, and the unique stories of XTERRA with broadcast...
June 25, 2020
Nike Reports $790 Million Quarterly Loss
Nike Inc. reported a loss of $790 million, or 51 cents a share, in the fourth quarter ended May 31, driven by lower revenue and gross margin as a result of the COVID-19 impact on operations. Sales decreased 38% to $6.3 billion. Read more on SGB Online.
June 24, 2020
CrossFit Has a New CEO and Owner
CrossFit announced it has a new CEO and owner, Eric Roza, replacing former CEO Greg Glassman who resigned after making an insensitive comment on Twitter regarding George Floyd. Read more on Footwear News.
June 24, 2020
TORRE Consulting Adds Two-Time World Champion and 2020 Paralympic Hopeful Clara Brown to Client Roster
Colorado Springs, Colo. - TORRE Consulting, the sports marketing agency specializing in Olympic activation, announced today that they will be representing highly decorated Para-cyclist Clara Brown (Falmouth, Maine). In the past 12 months, Brown has accumulated six UCI Para-cycling World Championships medals in the Track and Road disciplines. Competing at...
June 23, 2020
New CADEX E-Commerce Platform Supports Local Dealers with 100% Margin Share
(Newbury Park, California - June 24, 2020) CADEX, the manufacturer of high-performance cycling products, today announced the launch of an e-commerce platform offering the full lineup of CADEX cycling components. The platform is designed to be both a seamless online channel for consumers as well as one that is profitable...
June 23, 2020
Fleet Feet Finds E-Commerce Boost Amid Pandemic
Fleet Feet has reopened 170 of its 184 stores in some capacity to strong initial results for many franchisees, according to a profile in Forbes. A decision to build a shared, central e-commerce site for all stores proved to be beneficial as stores were closed. Read more on SGBMedia.
June 23, 2020
UTMB® Group launches UTMB® for the planet, a digital event to unite the community
Following the cancellation of the 2020 edition of UTMB® Mont Blanc due to the COVID-19 pandemic, UTMB® Group has announced the launch of UTMB® for the Planet; a digital sporting event to bring the community together around a united cause. Having previously committed to work towards "a common cause in...