BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 1, 2020
Title Nine Announces Third Annual Movers and Makers Pitchfest
Emeryville, Calif, July 1, 2020 - Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce its third-annual Movers and Makers Pitchfest. The Pitchfest is a campaign to find entrepreneurial women who want to pitch their brand, tell their story,...
July 1, 2020
iFit Connected Fitness Now Streaming Vietnam Cycling Series
(LOGAN, Utah) — iFit, the leading interactive, connected fitness technology, is now streaming its advanced, 15-part Vietnam Global Workout cycling series. iFit subscribers can virtually cycle through the country’s quaint towns, beautiful beaches and countryside while embarking on a challenging and information-filled workout. For those riding on iFit-enabled cycles such...
July 1, 2020
ROUVY Releases new IRONMAN 70.3 Kona Course utilizing 90K of the legendary IRONMAN World Championship Bike Course
July 1, 2020– ROUVY in cooperation with IRONMAN proudly releases the IRONMAN®70.3® Kona course on the legendary IRONMAN® World Championship Course. The first 90km of the renowned iconic bike course is now officially available for augmented training and racing! This route, situated on the rugged tropical island of Hawai`i, is designed to...
July 1, 2020
2016 U.S. Olympian Jared Ward and 2020 U.S. Olympic Marathon Qualifier Jake Riley to face-off in Virtual 5k Challenge presented by KT Tape
American Fork, Utah. – KT Tape, the leader in drug-free pain relief products, in conjunction with T.E.A.M Boulder, announced today that they will be sponsoring a virtual 5k challenge between 2016 Olympian Jared Ward (Saucony/Provo, Utah) and 2020 Olympic Marathon Qualifier Jake Riley (On/Boulder, Colo.). Ward and Riley will square...
June 30, 2020
Garmin acquires Firstbeat Analytics
Wearable and GPS application company Garmin is acquiring Firstbeat Analytics, a business that analyzes heartbeat data from consumer devices in the health, wellness, fitness and performance markets. They are planning to integrate Firstbeat's data and analytics capabilities into its range of fitness trackers. Read more on ZDNet.
June 30, 2020
Gym owners unite to file lawsuit against New York State
Not equal under the law – this is the argument CrossFit athlete Charlie Cassara and a collective of 3,000 gyms across New York claim - that the state allegedly did not allow fitness organizations to prove they could reopen. Cassara and the NY gyms will file a collective class action lawsuit against...
June 30, 2020
Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing
Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the...
June 30, 2020
Marine Corps Marathon Organization and haku create an extraordinary virtual experience for Historic Half participants
At the beginning of 2020, the Marine Corps Marathon Organization (MCMO) was gearing up to host their 13th Historic Half Marathon in Fredericksburg, Virginia, on May 17th. The medals were being ordered, the course was set, and participants were signing up with excitement as race day was just a couple...
June 30, 2020
PeopleForBikes President Tim Blumenthal Announces Retirement
BOULDER, CO (June 30, 2020)— After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and a widely respected U.S. bicycling leader, will become President and CEO on July 1, 2020....
June 30, 2020
Aqua Lung Names Andrew Gritzbaugh General Manager, North America
VISTA, Calif. (June 30, 2020) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, announced it has appointed Andrew Gritzbaugh as General Manager, North America. Serving in a key role as part of the Group Executive Committee, Gritzbaugh is responsible for...