BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 14, 2020
Yeti Cycles Eliminates ‘Tribe’ From Its Community Name, Marketing
For decades, Yeti Cycles has used the word ‘tribe’ to define fellow Yeti bike riders. That ends on July 14, following a #NotYourTribe Change.org petition that started circulating last week asking Yeti to eliminate “tribe” from its marketing. Read more on GearJunkie.
July 14, 2020
Behind J&A Racing’s Virtual Experience That Became an Overnight Success Through haku
In the early stages of the coronavirus pandemic, J&A Racing, a locally owned running event organization based in Virginia Beach, faced a challenge. After their spring in-person events were canceled, J&A Racing had to think quickly on how they’d be able to create a new revenue stream for their organization....
July 14, 2020
ReSport partners with USRowing for “Row the Great Lakes” Challenge
Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, has partnered with USRowing to launch "Row the Great Lakes" this week. Starting Wednesday, participants will be able to log meters toward virtually rowing from Chicago to Toronto via Lake Michigan,...
July 14, 2020
TrainingPeaks Announces Partnership With British Cycling Through 2022
Boulder, Colo., July 14th, 2020— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced they are renewing their partnership with British Cycling through 2022. This multi-year partnership provides British Cycling members access to cutting-edge training software at a discounted rate. Coaches...
July 11, 2020
Meredith Kessler (USA) and Miki Mørck-Taagholt (DNK) Emerge Victorious During the HOKA ONE ONE IRONMAN VR14 Pro Challenge Weekend
TAMPA, Fla. (July 11, 2020) – The 14th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge saw Meredith Kessler of the United States and Denmark’s Miki Mørck-Taagholt take top honors in the professional women’s and professional men’s races, respectively. The field of professional triathletes returned to the virtual...
July 10, 2020
Mindbody Announces New Leadership Appointments
Mindbody, the technology platform for the wellness industry, announced that the company’s Co-Founder Rick Stollmeyer is transitioning from the role of CEO to executive chair and that the Mindbody Board of Directors has appointed current President Josh McCarter to CEO effective August 1. Current chief technology officer Sunil Rajasekar will assume the role of president, while Aaron...
July 9, 2020
Big 5 Sees Robust Q2 Profit Turnaround Despite Comps Decline
Big 5 Sporting Goods released upbeat preliminary results for the fiscal second quarter ended June 28. Over the first half of the second quarter, with the pandemic forcing Big 5 to operate with a highly reduced store count, same-store sales decreased by 28.2% compared to the prior-year period. However, as...
July 9, 2020
The Pasadena Half Marathon and 5K Undergoes A Name Change, Becoming The Rose Bowl Half Marathon & 5K In 2021
July 9, 2020, LOS ANGELES, CALIFORNIA – The annual, sell-out Pasadena Half Marathon & 5K has become the Rose Bowl Half Marathon & 5K. The McCourt Foundation, owners and operator of the event scheduled for January 17th, 2021, announced the name change in line with an overarching rebranding campaign of its...
July 8, 2020
Pinarello Announces Roberto Sadowsky as New US Chief Executive Officer
SOLANA BEACH, Calif. - July 8, 2020– Pinarello, a leading brand of premium bicycles, accessories and apparel, announces that Roberto Sadowsky has joined the US operation as Chief Executive Officer. Sadowsky, a native Italian, is an experienced leader who has served in senior roles at numerous premium international companies, and...
July 8, 2020
Beverage Company Electrolit Increases Distribution to More than 30,000 Accounts Nationwide
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded to multiple new markets through widened distribution plans with top-tier convenience store chains. To meet increased demand for their beverages, Electrolit will offer multiple flavors at participating locations nationwide. “At Electrolit,...