BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 2, 2020
Making Gyms Safer: Why The Virus Is Less Likely To Spread There Than In A Bar
America's empty gyms are beckoning the public back for a workout. To reassure wary customers, owners have put in place a variety of coronavirus control measures. The fitness industry is also trying to rehabilitate itself by pushing back against what it sees as a misleading narrative that gyms have no...
September 1, 2020
icebreaker commits to Plastic-Free by 2023
This year, icebreaker celebrates 25 years of creating world class natural apparel, challenging the status quo on how clothing is made and what it is made from. Not only leading the charge with its transparent, ethical and sustainable practices, icebreaker has initiated a long term commitment and ambition to have plastic-free...
August 31, 2020
Cotopaxi Welcomes Wendy Yang As Newest Board Member
Salt Lake City, UT. Aug, 2020 -- Cotopaxi, the rapidly growing humanitarian-focused outdoor brand, has added industry veteran Wendy Yang to its board. Wendy serves as the President of Decker’s Brands’ Performance Lifestyle Group, leading the remarkable growth of HOKA ONE ONE, Teva, and Sanuk. She was previously an executive...
August 31, 2020
Athleta’s comps soar on strength in active
Athleta’s same-store sales climbed 19 percent in the second quarter as the chain tapped into the overall momentum in active apparel in the quarter, according to the quarterly results of its parent, Gap Inc. Online sales at Athleta grew 74 percent to offset a 45 percent drop in in-store sales....
August 31, 2020
In a world without races, how sports nutrition companies are adapting
From supporting runners virtually to donating food to frontline workers, some of your favorite brands have shifted their focus away from competition and toward community. Read more on Runner's World.
August 28, 2020
Challenge Family introduces sustainability program: global partnership Soles4Souls to reduce waste
Knowing that CHALLENGE FAMILY has a big impact on the triathlon community, it introduces a sustainability program. One of the first of multiple goals of this program is not only to create awareness on the challenges that our planet is facing, but more specifically to waste reduction. "Unless action is taken, global...
August 28, 2020
Mammut And The Lady Alliance Announce DEI Partnership
(Denver, CO) Aug. 28, 2020 -- Mammut, premiere mountain safety and outdoor brand, and The Lady Alliance, a community built to unite mental health and adventure to bring confidence and community to womxn around North America, have teamed up to create a safe space, platforms, conversation and education on social...
August 28, 2020
RunSignup | GiveSignup Hosts a Virtual “Cram Session” to Prepare the Endurance Industry for an Unprecedented Fall
Moorestown, NJ – RunSignup|GiveSignup hosted a free Virtual Cram Session on August 25, 2020 to help race organizers, timers, and nonprofits plan for an unprecedented fall race season. The one-day program consisted of 11 sessions focused on pivoting normal operations to meet the moment, including virtual races, virtual challenges, modified...
August 27, 2020
Skirt Sports, Inc Acquired by ZOOMA Women’s Race Series
ZOOMA Women’s Race Series, known for their stunning race medals and destination races, is proud to announce that Skirt Sports, the originator of the running skirt, is joining the family. Both brands were on the early cusp of the unprecedented growth wave of the women’s running movement and over the...
August 27, 2020
iFit Connected Fitness Now Streaming Family-Friendly Workouts for Back to School
LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming treadmill, stationary bike and elliptical workouts designed to ease the transition into the unique school year ahead. Many iFit Global Workouts are educational and are now supplemented with fun geography activities to motivate children to learn while...