BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
August 18, 2020
Mammut Pushes BarryHeart 3.4 Firmware Update for Barryvox S and Barryvox
(Williston, VT) August 18, 2020 -- Mammut, leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, is rolling out new BarryHeart 3.4 Firmware updates for its industry-leading avalanche beacons, the Barryvox and Barryvox S. The Barryvox S and Barryvox...
August 18, 2020
KINeSYS Sunscreen responds to COVID-19 restrictions with a new educational video series.
Vancouver, Canada (18th August 2020) - Ordinarily, KINeSYS Sunscreen would be connecting with buyers and retail partners at events across North America. With COVID-19 restrictions in place, these events have been cancelled, motivating KINeSYS to create a series of educational videos. KINeSYS Sunscreen is sold in specialty retail stores, primarily...
August 18, 2020
The Running Event Announces Cancellation of December 2020 Event
AUSTIN, TX—AUGUST 18, 2020 -- Diversified Communications, organizer of The Running Event, announced that due to ongoing health and safety issues caused by the COVID-19 pandemic, it has become necessary to cancel the 2020 edition of The Running Event which was scheduled to take place on December 1 - 3,...
August 17, 2020
Fitbit Premium Reaches 500,000+ Paid Subscribers in First Year
Fitbit announced that Fitbit Premium, its paid membership service that gives guidance to help users move more, manage stress, sleep better and eat well, has reached more than 500,000 paid subscribers in less than a year since launch. Read more on BusinessWire.
August 14, 2020
The PEACEHEALTH APPLETREE MARATHON FESTIVAL transitions to a VIRTUAL race with a pre-marked course and so many upgrades that 2020 may be the BEST year ever!
Vancouver WA – Covid-19 is dealing out some pretty rotten apples, but Why Racing Events is using it as an opportunity to make their 2020 PEACEHEALTH APPLETREE Marathon Festival the best year ever. Although the race is transitioning to a virtual option, which means athletes aren’t able to race together,...
August 14, 2020
Sour Fish Events Introduces Gobbles’ Free Range 5K
NEW YORK - Sour Fish Events, organizers of the award-winning fall race known as Gourdy’s Pumpkin Run, has announced their newest virtual event, Gobbles’ Free Range 5K. With a fun and spunky turkey, who serves as the namesake of the Virtual Run, Gobbles’ Free Range 5K is a family friendly...
August 13, 2020
Runner breaks European record, disqualified for wearing NEXT% shoes
Sondre Moen of Norway broke the European one hour track record, running over 21K in an hour and clocking 56:53 in the 20,000m en route, another national record. Unfortunately, the new World Athletics shoe rules had already taken effect, and the shoes he wore disqualified him, and his record did...
August 13, 2020
Asics Sales Drop 21.5 Percent In Half
Asics Corp. reported a loss in the six months ended June 30 as sales dropped 21.5%. In North America, sales were down 27.1% but online sales grew 151% in the region. Read more on SGBMedia.
August 13, 2020
iFit Connected Fitness Now Streaming Mindfulness and Self-Compassion Walking Series
(LOGAN, Utah) — iFit, the leader in connected fitness, invites members to explore personal growth with its six-part Mindfulness and Self-Compassion Walking Series. The series teaches practices to help improve sleep, increase body positivity and self-esteem, and cultivate powerful stress-management coping tools while iFit members walk on their treadmills. “Exercise...
August 13, 2020
CamelBak® Introduces The Redesigned Forge
PETALUMA, Calif. (August 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, is excited to announce the launch of the new Forge®Flow, the redesigned travel mug for convenient one-handed use, for spring 2021. “Forge consistently tops user reviews and product tests and we’re constantly asked by consumers when we...