BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 7, 2021
B.O.A. Begins Year with Strategic New Hires
B.O.A. (Brea, CA), known for its cheeky print running shorts, is kicking off 2021 optimistically with two new strategic positions. Louise Chan, Activewear Designer, has experience in high fashion, athleisure, and sports apparel design. She’s prepared to refresh the product range with style and function. Christy Slye, EVP Sales &...
January 6, 2021
Emerald Acquires Company Behind Elastic Suite
Emerald, the parent company of Surf Expo and Outdoor Retailer announced that it has acquired PlumRiver, the company behind Elastic Suite, a digital B2B platform for a total purchase price at closing $34 million, including $30 million in cash and the rest in stock. Shop Eat Surf
January 6, 2021
Endurance Exchange request for proposal for 2021-23 conference now available
USA Triathlon has released the Request for Proposal for the next Endurance Exchange, set to occur in late 2021 or early 2022, then again in late 2022 or early 2023. This is open to all convention and visitors bureaus, sports commissions, and event venues interested in hosting USA Triathlon's premier...
January 6, 2021
More Than Ever, Triathlon Clubs Matter
When COVID-19 restrictions put a halt to workouts and adventures with training buddies, what did that mean for triathlon clubs? Here are four clubs who are doing it right from which we can all learn from. triathlete
January 6, 2021
ATRA celebrates 25 years with a new and refreshed look
Colorado Springs - To celebrate the 25th Anniversary of the American Trail Running Association (ATRA), the non-profit is evolving its brand identity. Today ATRA unveils a new logo, colors and font on its website and social media accounts. Founded in Colorado, ATRA has always been a user-driven and grassroots organization...
January 6, 2021
US Trail Running Conference launches webinar series
Estes Park, CO– Active at Altitude, organizers of the US Trail Running Conference, announces a webinar series geared to trail race directors that will feature monthly presentations on key subject areas that are critical for race directors to manage successful, viable, and sustainable events. The first of nine webinars will be...
January 6, 2021
MYLAPS and Le Champion extend partnership
Haarlem/Alkmaar - After 25 years of cooperation, MYLAPS Sports Timing and sports organization Le Champion have signed a new agreement for 4 years. This means that all participants of Le Champion cycling, running and walking events until 2024 are ensured of the latest developments in timekeeping, live tracking and personal...
January 6, 2021
Professional Triathletes Organisation Announces Appointment Of Tim Godfrey As Chief Marketing Officer
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) announced that it has appointed Tim Godfrey as Chief Marketing Officer. Godfrey will be a part of the leadership team at the PTO, reporting directly to CEO, Sam Renouf and will be responsible for heading the organisation’s global media and marketing strategy. Throughout...
January 5, 2021
Most Fitness-Friendly Places for 2021
To locate the most fitness-friendly places for 2021, Smart Asset compared 301 metropolitan areas across the following metrics: percentage of residents who walk or bike to work, fitness professionals per 10,000 workers, fitness establishments per 10,000 establishments, the percentage of restaurants that are fast-food establishments and the average wage of...
January 5, 2021
Old Man Winter Rally offers a unique and safe event format for IRL Cycling and Running adventure.
Boulder, CO. (January 5, 2021) – The event industry has been one of the hardest hit during the COVID pandemic with most events either being cancelled or produced virtually. Adventure Fit, a Boulder-based event marketing and production company saw many of their events cancelled in 2020, yet was determined to...