BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
November 11, 2020
Defamation suit against USA Cycling dismissed
A federal judge has dismissed former congressional candidate and Olympic gold medal cyclist Marty Nothstein’s lawsuit against the sport’s governing body over its disclosure of a sexual misconduct allegation against him. Nothstein alleged USA Cycling damaged his reputation and invaded his privacy by placing him on a list of cyclists...
November 11, 2020
Super League Triathlon Moves Into USA With Acquisition Of Malibu Triathlon
Super League Triathlon (SLT) is set to establish itself in the USA with the acquisition of the Malibu Triathlon. The prestigious event has welcomed world class athletes as well as Hollywood stars such as Matthew McConaughey and Zac Efron during its long and illustrious history and secures Super League Triathlon...
November 10, 2020
Peloton, Beyoncé Ink Multi-Year Content Partnership
Connected fitness company Peloton and 24-time Grammy award-winning singer Beyoncé have a multi-year content partnership that includes elements to honor Historically Black Colleges and Universities. The first initiative between the parties is a series of classes to commemorate “homecoming season,” the annual fall tradition at HBCUs. Read more on Front...
November 10, 2020
Adidas Earnings Recover in Q3, But Lockdowns Could Affect Outlook
The German-based sportswear company reported that income for the three months ending Sept. 30 was $683 million down from $761.5 million a year earlier. Revenues in Q3 decreased 7% to $7.04 billion; Q2 revenue decreased 34%. In the first nine months of 2020, revenues decreased 18% on a currency-neutral basis....
November 10, 2020
PeopleForBikes Unveils Toolkit for Improving Bicycle Networks in Cities and Towns
BOULDER, CO. (Nov. 10, 2020) — PeopleForBikes is launching the Advocacy Academy, an extensive online toolkit of educational resources to help city leaders, local advocates and other stakeholders improve bicycle networks and programs in their communities. “We’ve been working with cities and towns for years to build protected bike lanes,...
November 10, 2020
The Right Stuff® (NASA-developed hydration) Announces Exclusive Partnership with Endurance Zone
Boulder, CO November 10, 2020: Wellness Brands, marketers of The Right Stuff® hydration formula from NASA, is thrilled to announce it has entered into a strategic partnership as the exclusive Hydration Partner with Endurance Zone™ “When we learned of EZTV, we were immediately excited about the need this streaming service fills...
November 10, 2020
Snowbasin to Open for 80th Winter Season
With the recent foot of fresh snow, Snowbasin, one of the longest operating resorts in the United States, is looking forward to celebrating its 80th season with a target opening in late November/early December, pending snowfall and available terrain. As the 2020-21 winter season approaches, Snowbasin is pleased to share additional...
November 10, 2020
Stronger Together: She.is.beautiful partners with Black Girls RUN!
She.is.beautiful 5k and 10k presented by Dignity Health Dominican Hospital, a women founded, women produced, race series and lifestyle brand in California partners with nationwide Black Girls RUN! to amplify inclusivity, compassion, and inspiration in the running and fitness industry and in life. It is not enough for the running...
November 10, 2020
Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing Partner to Bring Winter Sport Development to the Next Level for Athletes with Physical Disabilities
BOISE, Idaho – (November 10, 2020) – Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing (USPN) today announced a partnership to develop adaptive athletes from their first-time experience to the top levels of Nordic skiing and biathlon. In his new position as development coach, Wilson Dippo will lead the...
November 9, 2020
Pocket Outdoor Media Acquires Paleo Magazine Assets
Boulder, Colorado, USA — November 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the asset acquisition of Paleo Magazine and all of the digital assets that accompany the brand. Paleo Magazine joins POM’s existing stable of active lifestyle brands: Climbing, Backpacker,...