BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 26, 2021
Finish Line Selects Thorpe Marketing as Agency of Record
NEW YORK (Jan. 26, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Finish Line’s public relations and assist the marketing department with their communications strategy in North America....
January 26, 2021
MYLAPS Americas and RunSignup Announce Registration and RaceDay Scoring Partnership
January 26, 2021 - Atlanta, GA and Moorestown, NJ - MYLAPS Americas Sports Timing and RunSignup l GiveSignup today announced MYLAPS Americas is now offering RunSignup’s RaceDay Scoring as its certified and preferred scoring software for timers. In addition, MYLAPS Americas will collaborate on promotion of the RunSignup | GiveSignup...
January 25, 2021
Sports Illustrated poised to build paywall for readers
Starting Feb. 2, the venerable Maven-owned sports publication is expected to set up a metered paywall around much of its “premium content,” said sources. Front Office Sports
January 25, 2021
In the race for performance running, this brand could soon overtake Nike in the women’s market
The NPD Group Inc. senior industry adviser Matt Powell revealed that Brooks has the potential to pass Nike as the No. 1 women’s performance running shoe brand. Footwear News.
January 25, 2021
Feetures Celebrates 20 Years of Family-Owned Business and Announces Organizational Changes
Charlotte, NC – January 25, 2021 – Family owned and operated since 2001, leading performance sock brand Feetures is celebrating 20 years of making socks to help people perform at their best. As the brand enters its 20th year of producing products to support a healthy, active lifestyle, Feetures is...
January 25, 2021
Scott Sternberg Appointed to USA Triathlon Board of Directors
COLORADO SPRINGS, Colo. — USA Triathlon today announced that Scott Sternberg, a Greenwich, Connecticut-based media and technology executive, has been appointed to the USA Triathlon Board of Directors. Sternberg will serve as an Independent Director for a two-year term starting in January 2021. Sternberg has worked at companies such as...
January 25, 2021
UltraRunning Magazine Celebrates 40 Years
January 25, 2021 - BEND, OR – Founded in 1981, UltraRunning Magazine is celebrating 40 years as the Voice of the Sport.™ The February 2021 issue will provide comprehensive and in-depth historical coverage featuring a summary of each decade written by former UR publisher John Medinger. Other contributors are a...
January 25, 2021
California Coalition of Endurance Sports Reports Projected Loss of Over $1 Billion in Economic Activity and $77MM in Charitable Contributions Due to COVID-19 Mandates
JANUARY 25, 2021—LOS ANGELES—Today the California Coalition of Endurance Sports announced the results of a recent member survey of industry leaders across the state on the economic impact of COVID-19 restrictions on for-profit and non-profit runs, walks, triathlons and bike rides. The survey results underscore the economic importance and financial...
January 25, 2021
HITS Endurance Announces Rebrand to Alpha Win
Saugerties, NY - HITS Endurance, a leading endurance race management group, announced today a rebrand of its identity and mission that reflects a deep dedication to athletes and their commitment to excellence in competition and health and wellness. At the heart of this rebranding is a change of the company...
January 22, 2021
Minoura Announces 2021 Lineup of Trainers, Providing Smart Training Options
Minoura has announced their 2021 trainer lineup, highlighting the variety of options available depending on individual rider’s needs, goals and budgets. The line-up includes the bluetooth and ANT+ enabled Smart Turbo Kagura series, traditional wheel drive trainers, hybrid rollers and classic roller options. “At Minoura, we understand the important role...