January 6, 2021

ATRA celebrates 25 years with a new and refreshed look

Colorado Springs - To celebrate the 25th Anniversary of the American Trail Running Association (ATRA), the non-profit is evolving its brand identity. Today ATRA unveils a new logo, colors and font on its website and social media accounts. Founded in Colorado, ATRA has always been a user-driven and grassroots organization...

January 6, 2021

US Trail Running Conference launches webinar series

Estes Park, CO– Active at Altitude, organizers of the US Trail Running Conference, announces a webinar series geared to trail race directors that will feature monthly presentations on key subject areas that are critical for race directors to manage successful, viable, and sustainable events. The first of nine webinars will be...

January 6, 2021

MYLAPS and Le Champion extend partnership

Haarlem/Alkmaar - After 25 years of cooperation, MYLAPS Sports Timing and sports organization Le Champion have signed a new agreement for 4 years. This means that all participants of Le Champion cycling, running and walking events until 2024 are ensured of the latest developments in timekeeping, live tracking and personal...

January 6, 2021

Professional Triathletes Organisation Announces Appointment Of Tim Godfrey As Chief Marketing Officer

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) announced that it has appointed Tim Godfrey as Chief Marketing Officer. Godfrey will be a part of the leadership team at the PTO, reporting directly to CEO, Sam Renouf and will be responsible for heading the organisation’s global media and marketing strategy. Throughout...

January 5, 2021

Most Fitness-Friendly Places for 2021

To locate the most fitness-friendly places for 2021, Smart Asset compared 301 metropolitan areas across the following metrics: percentage of residents who walk or bike to work, fitness professionals per 10,000 workers, fitness establishments per 10,000 establishments, the percentage of restaurants that are fast-food establishments and the average wage of...

January 5, 2021

Old Man Winter Rally offers a unique and safe event format for IRL Cycling and Running adventure.

Boulder, CO. (January 5, 2021) – The event industry has been one of the hardest hit during the COVID pandemic with most events either being cancelled or produced virtually. Adventure Fit, a Boulder-based event marketing and production company saw many of their events cancelled in 2020, yet was determined to...

January 5, 2021

Speedo USA Named Title Sponsor of Salty Sports Society’s SALT Series

Saint Augustine Beach, Florida – In 2021, Salty Sports Society will again host its SALT Series across the State of Florida with Speedo USA as its title sponsor. Five events have been planned to begin in February and end in December, making the Speedo SALT Series the only multi-destination open...

January 4, 2021

Asics closes flagship store In Manhattan

Asics shuttered its New York City flagship store on Fifth Avenue in Manhattan in December 2020 amid the prolonged impact of COVID-19. Asics said it expects to record approximately $22 million as the loss on the cancellation of the lease contract and the loss on the impairment of the related...

January 4, 2021

The Best of the Best: Endurance Sportswire Announces Its Most Popular Press Releases and Industry News Items of 2020

San Diego, Calif. – As we embark upon 2021, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. Congratulations go to iFit. Thanks to SEO and a great news topic, the company's press release was opened 4,021 times....

December 29, 2020

Nike Confirms No Employees Were Injured in Memphis Logistics Center Shooting

Local reports indicated that there was a shooting at the athletic brand’s Memphis-based distribution center on 3100 New Frayser Blvd, but no one was hurt in the incident, which is possibly related to city-wide car theft activity. Footwear News