BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

November 11, 2024
FasCat now Connects Directly to Zwift
BOULDER, CO, NOV. 11, 2024 /ENDURANCE SPORTSWIRE/ - Cyclists who use the CoachCat app for training can now send workouts directly to Zwift, the #1 cycling app. Similarly, rides, races and workouts completed on Zwift will sync directly to CoachCat for analysis and coaching. CoachCat is the first hardware-agnostic AI...
November 10, 2024
Vuori Valued at $5.5 Billion in New Round of Investment
Vuori announced that two private equity firms – General Atlantic and Stripes – along with a cohort of additional investors, are sinking $825 million into Vuori. That brings the active brand’s valuation to $5.5 billion, up from its previous valuation of $4 billion in 2021 when SoftBank Vision Fund 2 invested $400...

November 8, 2024
Sumarpo Brings Sustainable Triathlon Gear to ISPO Munich 2024
Sumarpo Brings Sustainable Triathlon Gear to ISPO Munich 2024 November 8th. /ENDURANCE SPORTSWIRE/ - Sumarpo is excited to announce its participation at ISPO Munich 2024, from December 3-5, where it will unveil a new line of triathlon gear crafted with a 100% eco-friendly approach. As a trailblazer in sustainable water...

November 7, 2024
Shop Women-Led Wednesday To Support Women In Business This Spending Season
Sun Valley, ID (Nov. 7, 2024) /ENDURANCE SPORTSWIRE/ - Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday....
November 7, 2024
Wolverine Worldwide CEO Says Merrell and Saucony Sales ‘Outpaced Forecast’ in Q3
Shares for Wolverine Worldwide were up over 9 percent in pre-market trading on Thursday following continued signs that the company’s turnaround strategy is taking hold. Footwear News
November 7, 2024
5.11® Releases New Footwear Offerings for Fall 2024
Costa Mesa, Calif. /ENDURANCE SPORTSWIRE/ – 5.11, the global innovator of Purpose-Built Gear™, is excited to announce the release of new additions to its footwear portfolio, designed to meet the demands of professionals and outdoor enthusiasts alike. Whether for tactical operations, outdoor adventures, or everyday streetwear, the new features are...
November 6, 2024
Run Clubs Are Booming. But as Their Central Role Changes, Can Brands Still Capitalize?
Run clubs often historically had an air of hyper-competitiveness that could be intimidating to those looking to enter the sport. “When I was younger, the majority of run clubs were serious, racing-focused track clubs. FootWear News

November 6, 2024
Wattbike appoints new Commercial Sales Director to drive global health club expansion
/ENDURANCE SPORTSWIRE/ - With over 25 years of experience working with industry giants such as Life Fitness, Fitness First, Ezdihar Sports, and LA Fitness, Sam brings a deep understanding of the fitness sector and a wealth of international connections. His extensive expertise in managing major international accounts and fostering strategic...

November 6, 2024
Tough Mudder UK Wraps Up an Epic 2024 Season with Mud, Milestones, and Unforgettable Moments
November 6th. /ENDURANCE SPORTSWIRE/ - Tough Mudder UK is celebrating the close of another electrifying season, filled with incredible camaraderie, heart-pounding obstacles, and unforgettable memories. From mud-soaked courses to finish line proposals, the 2024 season saw over 80,000 mudders push themselves to the limit and conquer the ultimate tests of...
November 6, 2024
Meet The 17-Year-Old CEO Behind A $12M AI-Powered Nutrition App
Zach Yadegari, co-founder and CEO of Cal AI, has built a nutrition tracking app that's challenging legacy industry giants by leveraging AI and innovative marketing strategies. Forbes