BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 15, 2024
LeBron James Partners with Canyon Bicycles
LeBron James has been vocal about his love for cycling over the years as a way to stay mentally and physically fit. In mid-2022, the power forward for the Lakers invested in Canyon Bicycles, and today they are launching the “Find Your Freedom” initiative with a stacked roster of Canyon...
July 12, 2024
Bike industry ‘ripe for M&A’ despite recent rollercoaster
A report by Houlihan Lokey has judged the bike industry ripe for a new wave of mergers and acquisitions (M&A) despite the trade’s recent whiplash-inducing boom and bust run. With the market broadly expected to have largely dealt with its overstock problem in 2025, the report forecasts gradual recovery with significant upside in the medium...
July 12, 2024
How These Brands Are Chasing Olympic Gold in Paris and Beyond
U.S. companies from Nike to Warner Bros are opening new stores and holding big marketing events in Paris before and during the Olympics, betting that excitement for the summer games can help boost their sales. Comcast's NBCUniversal said that International Olympic Committee (IOC) sponsors spent 18 percent for the latest Olympics compared to...
July 12, 2024
RunSignup Q2 2024 Update
Moorestown, NJ – July 12, 2024 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for endurance events in the United States, is pleased to announce significant growth and advancements in the second quarter of 2024. The endurance community continues to demonstrate positive growth, while RunSignup continues to grow...
July 11, 2024
80/20 Endurance Announces New Partnership with V.O2 and Legendary Coach Dr. Jack Daniels
Midway, Utah, 11th July 2024 /ENDURANCE SPORTSWIRE/ – 80/20 Endurance, the world’s largest provider of online endurance training plans, is thrilled to unveil an exciting new partnership with V.O2 and legendary coach Dr. Jack Daniels. This collaboration aims to revolutionize athletes' training experiences by combining personalized training methodologies with expert...
July 11, 2024
Running Industry Alliance (RIA) and Triathlon Industry Association (TIA) announce strategic merger and new Triathlon Industry Conference
/ENDURANCE SPORTSWIRE/ – Running Industry Alliance (RIA) and Triathlon Industry Association (TIA) are thrilled to announce a strategic collaboration effective immediately, which sees TIA merging into RIA. The goal of RIA x TIA is to foster synergy, industry connections and drive growth for both organisations, with running being a natural...
July 10, 2024
Sprinter Asinga sues Gatorade over ‘recovery gummies’ after ban
Surinamese sprinter Issamade Asinga sued the Gatorade Company on Wednesday, alleging his recent doping ban was the result of eating contaminated "recovery gummies" that the brand manufactured and provided. Athletics Integrity Unit (AIU) handed the 19-year-old Asinga a four-year suspension for a doping violation in May, stripping his two South American Championship...
July 10, 2024
Perceev to Provide Event App for The Shore Athletic Club Premiere Events
Belford, NJ/Carlsbad, CA (July 10, 2024) /ENDURANCE SPORTSWIRE/ - Perceev, an innovative new software as a service platform for endurance races, is excited to announce its partnership with The Shore Athletic Club of New Jersey. The Shore A.C., New Jersey's oldest and most established running club, will use the Perceev...
July 10, 2024
MarathonFoto Announces Partnership with Milwaukee Lakefront Marathon to Enhance Athlete Experience
/ENDURANCE SPORTSWIRE/ - MarathonFoto, the premier provider of race day photography services, is thrilled to announce a new partnership with the Milwaukee Lakefront Marathon, commencing in 2024. This exciting collaboration aims to celebrate each athlete's achievements and inspire others through high-quality, memorable race photography. The Milwaukee Lakefront Marathon, renowned for...
July 9, 2024
Request For Proposals: Boston Athletic Association Website
BOSTON (9-July) /ENDURANCE SPORTSWIRE/ - The Boston Athletic Association seeks to redesign and relaunch its website, www.BAA.org, and has opened a request for proposal submissions. The current iteration of www.baa.org was launched in 2018 and has accomplished many of the goals set out at the time. As our organization has...