BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 31, 2021
VCs share what it’s like to test out fitness apps before they invest.
Crunchbase asked five venture capitalists who invest in fitness apps and platforms, how they go about evaluating potential investments.
January 30, 2021
New Balance Sued For Exaggerating Claims On Its ‘Made In USA’ Sneakers
New Balance is being sued for falsely marketing its sneakers as being “Made in the USA,” according to The Fashion Law. Plaintiffs Matthew Cristostomo, Anthony Bollini, Spencer Verrilla, Derrick Evans, Clifton Bradley, and Robert Kaminsky claim that New Balance is misrepresenting the quality of its sneakers with its American flag tongue badges,...
January 29, 2021
An Update On The USA Cycling Olympic Development Academy
COLORADO SPRINGS, Colo. – USA Cycling announced their new program, the Olympic Development Academy (ODA), in an effort to create more junior development opportunities across all cycling disciplines. The new Olympic Development Academy is an athletes’ full access to world-class coaches and other specialists, in-depth training plans and camps, and national and...
January 28, 2021
Nike Loses Appeal In Fleet Feet Lawsuit
In September 2019, Fleet Feet sued Nike over Nike’s use of phrases such as “Change Everything” and “Running Changes Everything,” claiming that it has trademarked the two phrases and spent substantial resources making those slogans the cornerstones for its brand. However, the U.S. Court of Appeals refused to undo a...
January 28, 2021
Ultraman World Champion Dede Griesbauer Joins Team UCAN
The Ultraman World Record holder, Dede Griesbauer, has officially joined Team UCAN. Dede, at age 49, broke the world record at Ultraman Florida 2020 by over an hour with a time of 22 hours 48 minutes and 31 seconds and won the women's race by nearly 4 hours. Dede had...
January 27, 2021
Startup Talent Hack Raises $4.7 Million For B2C Fitness Platform
New York-based startup Talent Hack raised $4.7 million in seed funding for its brand-to-consumer fitness platform Spaces, with Global Founders Capital leading the funding round. Talent Hack provides software for fitness instructors and studios to deploy their services directly to customers. Front Office Sports
January 27, 2021
Hyperice Acquires Another Sports Recovery Firm
Hyperice is using its influx of investors to purchase San Diego-based thermal technology company RecoverX, developers of products that deliver heat and cold therapies in under a minute. The deal is valued in the eighth-figure range. Front Office Sports
January 27, 2021
City of Coronado celebrates 130-year anniversary with Easy Day Sports
Coronado, CA — January, 27, 2021 - Walk, bike, surf, or run. If you noticed more of your neighbors outside exercising last year, it wasn’t because the gyms were closed. Almost 3,000 people committed to covering 130 miles to celebrate the City of Coronado’s 130th birthday in 2020. The citywide “Coronado 130 Virtual Challenge: Actively Celebrating 130...
January 27, 2021
Oiselle Hires Alison Mariella Désir as its Director of Sports Advocacy
Seattle, WA - January 27, 2021 - Oiselle is excited to announce that Alison Mariella Désir is joining its Leadership Team in Seattle as the Director of Sports Advocacy. The newly created role combines community, culture, and movement-building as the brand strengthens both its internal team culture and community outreach...
January 27, 2021
Machines For Freedom Named Title Sponsor of Stamina Racing Collective
Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team. Stamina Racing Collective is a non-profit cycling team with a goal to strengthen and diversify the pipeline of FTW (Femme,...