BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 16, 2021
Adidas is selling Reebok after defending the $3.8 billion purchase for years
Adidas acquired Reebok in 2006 for roughly $3.8 billion in an attempt to better compete with Nike, but the brand has posted disappointing sales figures in recent years. Adidas said Tuesday that it has begun a formal process to divest from Reebok, pivoting to focus on its core brand. Business...
February 16, 2021
Thule to Open First Brand Store in North America in Downtown Denver
Seymour, CT USA - February 16, 2020. Thule, a global leader in products designed for an active lifestyle, will be opening its first-ever brand store in North America in downtown Denver, Colorado. This new retail store will offer U.S. customers a first of its kind shopping experience by showcasing all...
February 16, 2021
Saucony® Celebrates 40 Years of the Jazz with Limited-Edition Icon Pack
WALTHAM, MA (Feb. 16, 2021) –With its award-winning build and low-key vibe, the Saucony Jazz became an instant classic when it debuted in 1981. Now, global performance running lifestyle brand Saucony celebrates the 40th anniversary of the Jazz with the launch of the all-new Icon Pack. The perfect bridge between performance...
February 16, 2021
athleteReg Partners with Spot to Offer Robust Injury Protection
athleteReg, home of BikeReg, RunReg, SkiReg, TriReg, and PledgeReg, is thrilled to announce a new partnership with Spot, the tech startup offering subscription, on-demand injury insurance that protects everyone from athletes and adventurers to families at home. Participants can now add a Spot policy to their event registration on all...
February 15, 2021
Bicycle maker Dorel ends take-private deal with Cerberus Capital
Canadian bicycle maker Dorel Industries Inc has terminated its deal weeks after the private equity firm sweetened its bid for the company. Cerberus this month raised the deal value to about C$16 a share from C$14.50 a share after talks with shareholders, a day after which two Dorel shareholders rejected...
February 12, 2021
Olympics content expanded as Discovery and Snapchat renew deal
The US-based mass media company will bring Olympic Games coverage to the photo and video sharing platform’s European users. The agreement covers the Tokyo 2020 Games and the Beijing 2022 Winter Games. SportsPro
February 12, 2021
Asics Sees North America Revenues Fall 12 Percent In Q4
Asics reported sales in its North American region fell 11.9% in the fourth quarter and were down 17.2% in the year, but forecast a return to double-digit growth in 2021. SGB Media
February 12, 2021
World’s Sports Group expands marketplace & calendar offering to support races in the US & Canada
The Stockholm based World’s Sports Group which includes World’s Marathons & Ahotu Marathons (a global marketplace and calendar for running events) are expanding coverage in the US & Canada. The group has helped races across Europe, Asia and globally to grow and reach a wider range of runners. With the...
February 12, 2021
VeloNews Announces New Podcast Lineup
Boulder, Colorado — February 12, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the launch of “Bobby & Jens,” a new weekly podcast from VeloNews featuring conversations with newsmakers from the world of cycling. Co-hosts and former professional teammates Bobby...
February 11, 2021
The Chrono Show – Tina Wilmott, Ep. 11
Interested in learning a bit more about how Endurance Sportswire was founded and some PR tips. Check out The Chrono Show's podcast interview with Endurance Sportswire founder Tina Wilmott here.