BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 23, 2021
KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record
East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand has built a strong, loyal following, but as they continue to...
March 23, 2021
Peloton Buys Wearables, AI, Hardware Companies in Deal Flurry
Peloton Interactive Inc. recently acquired three companies, adding technology and expertise in wearable devices, artificial intelligence, digital voice assistants, and interactive workout mats. The New York-based fitness technology company bought Aiqudo Inc. in February, and Atlas Wearables Inc. and Otari late last year. Bloomberg (paywall)
March 23, 2021
First of Its Kind, Online Community for Cyclists Open for Founding Memberships
LONGMONT, CO (March 23, 2021) – 10 Buck Bike Club, LLC—an online community created by cyclists, for cyclists—launched this week to the international cycling community. With pre-registrations from 36 states and 15 countries, 10 Buck Bike Club is now open to individual and business members wishing to engage and interact...
March 23, 2021
GiveSignup | RunSignup’s Biannual Race Registration Market Analysis Shows Growth
Moorestown, NJ – GiveSignup | RunSignup released the Spring 2021 Registration Market Analysis, a biannual effort to evaluate the true state of the endurance market in an industry without a comprehensive aggregator for data. The report builds a three-dimensional view of the marketplace, with a snapshot of major news in...
March 23, 2021
LIV Cycling Debuts Latest “LIV Committed” Global Brand Campaign
NEWBURY PARK, Calif. (March 23, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed, celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are...
March 23, 2021
Mammut Unveils Sustainable Product Collection for Spring 2021
(Williston, VT) March 22, 2021 – Mammut, premiere mountain safety and outdoor brand, launches its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. Launching today, the new collection highlights Mammut’s commitment to sustainability and includes the award-winning 9.5 Crag We Care Classic Rope made of virgin...
March 23, 2021
Rat Race Adventure Sports Put Down Roots in US and Canadian Market.
Rat Race, the UK’s most successful adventure sport company have announced plans for six brand new US and Canadian based adventures. The firm have now taken on Jimmy McCaffrey as their US General Manager and launched a dedicated event website. Known for their quirky UK and European based adventures and...
March 22, 2021
Nike posts mixed results as sales fall short of estimates, hurt by U.S. port congestion
Nike reported net income of $1.45 billion, or 90 cents per share, compared with $847 million, or 53 cents per share, a year earlier. In North America, revenue dropped 10% year over year, hurt by shipment delays. CNBC
March 22, 2021
How the Women Leading the Running Industry Diversity Coalition Are Using Sport to Create a Better Tomorrow
Created as an agent for change, the Running Industry Diversity Coalition is led by several of the most inspiring women run today. Read how they are using their connection to the sport to create a better world. Footwear News
March 22, 2021
SRAM sues Princeton CarbonWorks over wheel shape
SRAM claims that PCW is infringing on its patent for a rim shape inspired by a humpback whale flipper. VeloNews