BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 6, 2021
Running USA Launches Race Director Magazine
(April 6, 2021) - Running USA, the non-profit trade association for the sport of road running, is excited to announce a new digital magazine for race directors. Race Director Magazine (RDM)’s first issue is now available for readers interested in the running industry to explore and enjoy. The first issue...
April 5, 2021
New Holland Brewing Back to Full Production After Facility Fire
Holland, MI (April 5, 2021) -- New Holland Brewing, recently included among the top-50 craft breweries in America, is back online and brewing again after a February 21st fire that occurred in their production facility. The late-night flame, which authorities suspect was electric in nature, impacted one wall and a...
April 5, 2021
HOKA x Cotopaxi “Chase The Bright Side” Questival Adventure Race Encourages Do Good and Time To Fly Participation
(Salt Lake City, UT.) Apr. 5, 2021 – Outdoor and B Corp brand Cotopaxi today announces that its flagship community-driven adventure race event, Questival, is returning in 2021 with a new theme and new challenges in collaboration with leading footwear brand HOKA ONE ONE® and their partner organization Big City...
April 5, 2021
SoftBank Invests $100 Million in Fitness Startup
SoftBank is set to invest more than $100 million in at-home fitness startup Tempo. The connected fitness system retails between $2,500 and $4,000 and comes with weights, barbells, and a touchscreen display that offers instruction and live classes for a subscription fee of $39 per month. Front Office Sports
April 5, 2021
Charge E-Bikes Cycle Forward with Backbone Media
Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...
April 5, 2021
Saucony® Appoints Fábio Tambosi as Chief Marketing Officer
WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc.(NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately. In this role, Tambosi will be responsible for providing strategic development and...
April 2, 2021
Italian private equity firm buys Cytech Group
PM&Partners SGR, and Italian private equity company, has become the majority shareholder in Cytech, the parent company Elastic Interface and other cycing brands. In 2020 the company sold more than 3.2 million pads. Elastic Interface also has recently expanded into offer cycling glove pads, used by brands including Giro. Cytech's...
April 2, 2021
Peloton Completes Precor Acquisition
With this acquisition, Peloton establishes its U.S. manufacturing capacity, anticipates boosting research and development capabilities with Precor's highly-skilled team and accelerating Peloton's penetration of the commercial market. Peloton plans to produce connected fitness products in the United States before the end of the calendar year 2021. Yahoo
April 1, 2021
New York pop-up retailer brings rarely seen road brands to US cyclists
The pop-ups feature some high-end road cycling brands rarely seen in the U.S., such as Festka (from Czech Republic), Isadore (from Slovakia), MAAP (Australia), and Q36.5 (Austria). The store has no brick-and-mortar home, but makes online sales (with delivery by bicycle an option in New York City) and operates the pop-up...
April 1, 2021
Chinese runners applaud marathon race’s termination of partnership with ASICS
Chinese runners applauded the suspension of a partnership between a domestic marathon race organizer and Japanese sportswear company ASICS, which has caused outrage among the Chinese public for its double-crossing move on the Xinjiang cotton issue. Global Times