BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 29, 2021
Cotopaxi Releases 2020 Impact Report
Salt Lake City, UT. (March 29, 2021) -- Today, Cotopaxi—Benefit Corporation and outdoor gear and apparel brand—released its annual Global Reporting Initiative referencing impact report. The report aims to provide balanced and quantified information with regards to the brand’s holistic corporate social responsibility performance as well as to its giving...
March 29, 2021
Why are people in China burning their Nikes?
Allegations of human rights violations have turned into a social media firestorm. Canadian Running
March 29, 2021
Nike To Stop Selling To Six Additional Wholesale Accounts
The reported account closures come as Nike has been gradually exiting wholesale accounts that do not adequately support Nike’s positioning in the marketplace. They include: DSW, Urban Outfitters, Shoe Show, Dunham’s Sports, Olympia Sports, and Big Five. SGB Media
March 29, 2021
Peloton Strikes Deal with Verzuz
The popular connected fitness company struck a deal with Verzuz, the music competition venture started by multiplatinum-selling producers Timbaland and Swizz Beatz. The collaboration will feature workouts set to a playlist from the dueling artists, starting with R&B legends Brandy and Monica, followed by a battle between the Verzuz founders. Front Office...
March 26, 2021
New Mobile App – Designed for the Triathlon Official – Improves Athlete Experience
(Chicago, IL) - She was on the back of a motorcycle at one of the world’s largest triathlons when it hit her – the typical age grouper raced with thousands of dollars in state-of-the-art technology. Advanced nutritional potions, progressive bikes, smart watches linked to Strava and electronic shifting were everywhere,...
March 25, 2021
Bike-share companies can take a lesson from China
A few years ago, the bike-share industry in China was the hottest thing, but as companies rushed to cash in, they quickly learned that saturating the market would lead to failure and the bubble popped. Bicycle Retailer
March 25, 2021
The Running Boom Continues: How Asics, New Balance and Saucony Plan to Win in 2021
Here is a more detailed look at the running landscape and what it will take for brands to win in this year and beyond. Footwear News
March 25, 2021
CADEX Signs 70.3 Triathlon World Record Holder Kristian Blummenfelt
(March 25, 2021) —CADEX, the maker of high-performance cycling products, announced that triathlete and Olympian Kristian Blummenfelt has signed with the brand for 2021-2022. The 27-year old Norwegian has broken the 70.3 world record twice and currently holds the world record in that distance with a time of 3:25:21, set...
March 24, 2021
Introducing Elevate 2028: USA Triathlon’s 2021-2028 Strategic Plan
COLORADO SPRINGS, Colo. — USA Triathlon today unveiled Elevate 2028, the organization’s 2021-2028 Strategic Plan, which will guide its priorities, decision-making processes and culture through the next two Olympic and Paralympic Quadrennials. The robust set of guiding principles, goals and strategies will enable USA Triathlon to grow participation, provide unmatched...
March 24, 2021
BibRave Expands Marketing Services with Missoula Marathon, Adding Digital Content Strategy and Management
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, expanded its marketing services with the Missoula Marathon, produced by Run Wild Missoula. In addition to its signature race campaign promotion, driven by its national network of running ambassadors, BibRave will provide a suite of services around digital...