BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 6, 2021
Before Peloton There Was Spinning®: How 2 Guys Named John Birthed the Unwieldy Fitness Trend
While outdoor cycling may have been seen as a male-dominated sport, in the last decade, indoor cycling has become the domain of women, a stronghold that has transcended exercise trends and is now situated in something akin to women’s lifestyle. Jezebel
March 5, 2021
Spartan Names Eurofins Official COVID-19 Testing Partner for 2021 Event Season
BOSTON, Mass. (March 4, 2021). Spartan®, the world’s leading endurance sports and wellness brand, announced that Eurofins has been named its official COVID-19 testing partner. Eurofins, the world leader in clinical diagnostics, pharmaceutical, food and environmental laboratory testing services, will leverage its SAFER@WORKTM protocols for Spartan and Spartan Trail® events throughout...
March 4, 2021
Most customers will abandon a brand after three – or fewer – negative experiences, finds study
Customer retention and customer satisfaction could actually play a much larger role in growing revenue. New data shows that customers are abandoning brands after a maximum of three poor experiences, reflecting the need for brands to keep up the quality of their brand interactions. Footwear News
March 4, 2021
Reebok Appoints VP Of Apparel
Reebok announced the appointment of Portia Blunt to vice president, apparel. Blunt most recently served as director of apparel operations at New Balance. SGB Media
March 3, 2021
Could Nike and Former Top Exec Face Legal Action Over Resale Saga?
The multi-layered story has exposed the many challenges and opportunities defining the lucrative and, at times, shady world of sneaker resale. It’s brought to light major issues and questions surrounding corporate governance, greed, and power, calling attention to the topic of white privilege. Footwear News
March 3, 2021
USA Cycling announces Matt Heitmann as Chief Marketing Officer and Commercial Team Realignment
COLORADO SPRINGS, Colo. – USA Cycling President and CEO Rob DeMartini has named Matt Heitmann as Chief Marketing Officer, overseeing Marketing and Membership. Heitmann joins the organization after leading marketing efforts of multiple industry organizations, including The Pro’s Closet, Canyon and BMC. Heitmann will begin with USA Cycling March 8th....
March 3, 2021
KT Tape® Leverages FitRankings Technology to Power the 2021 KT Tape Charity Series
Austin, TX – March 3, 2021 –FitRankings, the fitness industry’s most technologically advanced connected fitness platform, is excited to team up with KT Tape®, leaders in elastic therapeutic sports tape, for the KT Tape® 2021 Charity Series. Participants from across the globe are invited to kick-off the Charity Series by...
March 3, 2021
Run Local® Bay Area welcomes Salomon as Official Shoe and Apparel Partner
San Francisco, CA (March 3, 2021) - Run Local® is pleased to announce a new partnership with Salomon Group, where the industry leading trail footwear and running brand will support Run Local ® Bay Area’s 2021 year-long collection of locally-themed events known as the Run the Bay Series – the...
March 3, 2021
RunSignup l GiveSignup Announces New Timer Program
March 3, 2021 – Moorestown, NJ – RunSignup | GiveSignup announces the launch of its RunSignup Timer Certification program. The new RunSignup Timer Certification program is designed to provide timers with the ability to offer their events new and expanded registration and marketing related services that help increase event registrations....
March 3, 2021
Spartan Returns to Live Racing With Three Endurance Events on Three Continents
BOSTON, Mass. – Spartan®, the world’s leading endurance sports and wellness brand, officially kicked off its 2021 race season, hosting three events across the globe from February 26-28. The weekend saw two obstacle course race events in Okinawa, Japan and the US, and the first event on the Spartan Trail...