BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 20, 2021
The National Forest Foundation Appoints Rob Leary As New Chair of The Board
Missoula, MT. (April 20, 2021)– The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193-acre National Forest System while inspiring millions of Americans each year to experience and protect these lands, is pleased to announce appointment of Rob Leary as new Chair...
April 20, 2021
Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America’s Great Wide-Open Spaces
NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open Spaces Collection is an annual, small-batch production of Wyoming Whiskey that supports parks across the...
April 20, 2021
The Fitness Company Whose Priority Isn’t Actually Fitness
When it comes to fitness equipment, Bala Fitness is banking on consumers judging a book by its cover. Fitness accessory company Bala Fitness focuses on style over fitness, an approach that has led to an uptick in sales since the pandemic started. Bala is headed toward $40 million in sales in...
April 20, 2021
Sportstats chooses MYLAPS technology for timing IRONMAN races
Atlanta/Ottawa - MYLAPS Sports Timing and Sportstats USA announce a 3-year agreement to use MYLAPS timing technology at all IRONMAN races across North and South America. This means that all triathletes of these IRONMAN events will be ensured of the latest developments in timekeeping. MYLAPS and Sportstats have worked together...
April 19, 2021
Airbnb announces $8 million Athlete Travel Grant scheme to support Olympians and Paralympians
Up to 500 athletes a year will receive $2,000 (£1400/€1600) in promotional credit with The Olympic Partner (TOP) member Airbnb in new scheme to support travel, accommodation and training. Inside the Games
April 19, 2021
Self-Driving Cars: A Tutorial for Cyclists and Runners
Will self-driving cars be safer than human-driven vehicles? Almost certainly. Avoiding collisions with people, cyclists, or other vehicles is an essential requirement of the self-driving vehicle. What can we do now to help self-driving vehicles see and avoid us? Slowtwitch
April 19, 2021
CUORE of Switzerland Becomes Official Performance Cycling Apparel Partner of USA Cycling
COLORADO SPRINGS, Colo. – CUORE of Switzerland, Inc. has signed a five-year agreement as the Official Performance Cycling Apparel of USA Cycling. With offices around the world, CUORE will outfit USA Cycling athletes at all competitions for cyclocross, mountain bike, road and track as USA Cycling champions performances for the...
April 19, 2021
At-Home Fitness Company Tempo Raises $220 Million
Tempo, an at-home fitness subscription system that says it had zero cancelations in the past year, raised $220 million in Series C funding led by Japanese holding company SoftBank. Front Office News
April 19, 2021
Events.com Partners with SoDisp on Best-in-Class Virtual Event Experiences Powered by Gamification and Designed with Social Distancing in Mind
LA JOLLA, CA (April 19, 2021) — Events.com, a mobile-first event management and registration platform, today announced the company is partnering with SoDisp, the world’s most powerful virtual challenge platform. The innovative partnership adds advanced gamification and socially distanced virtual event experiences to Event.com’s diverse portfolio of products and services,...
April 18, 2021
Fitness drones are coming, if inventors can get all the kinks out of them
Researchers say that the recreational drone market — valued at $2.33 billion in 2020, according to data from Research and Markets — could come together with the $30 billion wearables market to produce what may one day be a fixture in personal health and wellness: fitness drones. Washington Post