BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 22, 2021
Kodiak® Takes PrimaLoft P.U.R.E. Insulation for a Stroll
Cambridge, Ontario, April 22, 2021 – Kodiak®, the 110-year-old Canadian boot brand, is pleased to be the first footwear company to adopt PrimaLoft P.U.R.E. insulation. PrimaLoft P.U.R.E., short for Produced Using Reduced Emissions, is an insulation, made with 100% post-consumer recycled PET plastic, that reduces carbon emissions by at least 48%....
April 21, 2021
Proposed Class Action Lawsuit Filed Against Peloton Over the Peloton Tread+
On Tuesday, a proposed class action lawsuit was filed against Peloton regarding safety issues with the Peloton Tread+. In the complaint, they allege that Peloton has marketed the Tread+ as being appropriate for families. The filing then goes on to allege that the Peloton Tread+ has unique design flaws, making...
April 21, 2021
Nike names new assistant coach in Portland, Oregon
Sonia O'Sullivan will join former assistant coach of the Nike Oregon Project Pete Julian as the group prepares for the Olympics. She will be moving from her home in Melbourne, Australia, to the U.S. to join Julian, who is the former assistant coach to Alberto Salazar at the now-disbanded Nike Oregon Project....
April 21, 2021
Fitness Giant Xponential Planning to Go Public After Acquiring Rumble
Xponential Fitness is in talks to go public — again. The owner of several boutique fitness brands is circling the idea of an IPO for the second time after acquiring Rumble Boxing for $300 million last month. The company put talks of going public on the backburner when COVID-19 first hit. Justin...
April 21, 2021
KOM Cycling Launches New 3-Tier, Full-Motion Rocker Plate for Indoor Cycling
East Lansing, Michigan (April 21, 2021) —With record numbers of people riding indoors on stationary trainers, KOM Cycling is hoping to give them the most immersive, dynamic experience possible with the launch of their new RPV2 Full-Motion Rocker Plate, which allows the bike to move more naturally during stationary riding....
April 21, 2021
BibRave Launches First-of-its-Kind, Running-Powered Virtual Escape Room, Presented by Runkeeper
Portland, OR - BibRave, the leading-edge endurance and fitness marketing agency, today launched Run to Escape: Mission Mt. Olympus - a ground-breaking, immersive experience that mixes running with the clues, codes, and explosive popularity of Escape Rooms. Participants receive email and secretive social puzzles to unlock run distances and new...
April 21, 2021
The Wired Runner Names The RunnerBox “Best Running Subscription Box in 2021“
The RunnerBox has been named the “Best Overall” running subscription box in 2021 by The Wired Runner, a runner review site which aims to provide great running advice that propels runners on their quest to exercise, lose weight, run a marathon, train better, or have fun. The RunnerBox received top...
April 20, 2021
Notio and Velocomp Announce New Industry Standard for On-Bike Aero Setup, Measurement and Display
Cyclists expect bike sensors and bike computers to “just work.” Unfortunately, seamless operation between aero sensors and bike computers isn’t possible today because the aero profile—an industry-standard digital “language” used by aero sensors and bike computers to talk to each other—does not exist. Without an aero profile, cyclists might not...
April 20, 2021
Under Armour Scales Back Global HQ Plans as Pandemic Reshapes Work
Under Armour is downsizing its future headquarters in its home city of Baltimore. The sportswear giant has announced plans to scale back its global corporate and Americas regional functions into a 50-acre site in Port Covington, which it purchased five years ago. According to Under Armour, the headquarters — expected...
April 20, 2021
Wigle Whiskey and the DICK’S Sporting Goods Pittsburgh Marathon Continue Partnership with Runner of STEEL Bourbon
PITTSBURGH (April 20, 2021) – P3R, the engine behind Pittsburgh’s greatest races – including the DICK’S Sporting Goods Pittsburgh Marathon – partners with Wigle Whiskey, an award-winning small batch whiskey distillery based in Pittsburgh, to bring back the Runner of STEEL Bourbon for the 2021 weekend of events. Made from...