BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 11, 2021
Bicycles are harder to find, more expensive thanks to biggest cycling boom in decades, shops report
the last time the bike industry experienced a similar run was during the energy crisis of the 1970s. Cleveland.com
March 11, 2021
CTS Delivers Diverse Perspectives by Welcoming Four New Contributing Editors
(Colorado Springs, March 11, 2021) – CTS, the leader in endurance coaching and training camps, today announced the addition of four new voices to their content team. NBA Hall of Fame inductee and USA Cycling Board Member, Reggie Miller, along with Alison Tetrick, Lisa Bourne, and Scott Mercier, will be...
March 10, 2021
Foreign Spectators Won’t Be Allowed to Attend Tokyo Olympics
After months of speculation, Japan has decided to deny foreign spectators from attending the Tokyo Olympics and Paralympics. The Summer Games were expected to host around 1 million foreign spectators. Front Office Sports
March 10, 2021
Broken Chain: Small and new brands hard hit by component shortage
Most have heard stories about extended delivery times for bikes and components from Asia. What's been less obvious is how those delays are harming some of the industry's smaller and newer brands. Bicycle Retailer
March 10, 2021
New Sports Tech VC Fund Vies To Capture Its Piece Of A Soon-To-Be $30 Billion Industry
leAD Sports & Health Tech Partners and InStudio Ventures teamed up to create The Draft, a U.S.-based seed and venture capital fund focusing on sports tech. Forbes
March 10, 2021
Mountain Hardwear Partners with Professional Skier Rachael Burks
Richmond, Calif. (March 9, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to expand the brand’s snowsports athlete team with the addition of professional skier, Rachael Burks. Dubbed “The Most Underrated Woman in Pro Skiing,” Rachael Burks is known for skiing burly...
March 10, 2021
BibBoards Launches “I Got the Vaccine” health identifier To Raise Awareness
With the world going through a rough period with the Covid-19 pandemic, it is slowly creeping to a new normal. Vaccines are giving people hope that things might return to normal. However, with little information available coupled with misinformation that spreading out there especially through social media, acceptance, and take-up...
March 10, 2021
CAKE and West Coast EV Announce Joint Venture
(Stockholm, Sweden – March 10, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with West Coast EV (WCEV) to establish a flagship CAKE retail dealership, service center, as well as CAKE’s first US-based CAKE test track. The WCEV facility, based in McFarland, CA,...
March 10, 2021
BibRave Innovates the Virtual Race Experience with the Napa Valley Marathon
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, created a unique digital content series for the Napa Valley Marathon, managed by Blistering Pace Race Management (BPRM), that propelled their recent virtual experience beyond the standard race model. With the Behind the Vines digital content series, BibRave...
March 9, 2021
Nike Names New North America Head Following Sneaker Resale Saga
Nike Inc. has named a new head for its North America business, as well as made changes to its senior leadership team, following the sneaker resale saga that dominated headlines last week. The sportswear giant announced the appointment of Sarah Mensah, who steps in as VP and GM of North...