BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 6, 2021
Former Nike Manager Pleads Guilty in Fraud Case
Errol Andam faces 24 months to 37 months in prison after pleading guilty to criminal charges of wire fraud, money laundering and submitting a false mortgage application. The plea agreement requires Andam to pay $1.49 million in restitution to Nike and $173,172 to another company called Maplewood Mfg. In February,...
April 6, 2021
GU Energy Labs® and TerraCycle® Celebrate the Partnership’s Six-Year Anniversary & Significant Recycling Milestone
TRENTON, N.J., April 6, 2021 – Leading sports nutrition brand GU Energy Labs and international recycling leader TerraCycle®celebrate their six-year partnership with two milestones: upcycling more than 1.7 million pieces of performance nutrition packaging through their Performance Nutrition Recycling Program and a donation to-date of $19,000 to schools and nonprofit...
April 6, 2021
Mountain Hardwear Announces 2021 Non-Profit Partnerships
Richmond, Calif. (April 06, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced its 2021 non-profit partnerships will include long-time allies American Alpine Club and American Mountain Guides Association (AMGA), and new additions, Protect Our Winters (POW) and YES Nature to Neighborhoods. The...
April 6, 2021
Introducing Nuun Energy, A Clean Boost With A Lasting Lift
SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...
April 6, 2021
TrainingPeaks Announces New and Extended Partnerships with National Governing Bodies
Boulder, Colo., April, 2021— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, announced National Governing Bodies (NGB) British Triathlon, Italian Triathlon, Triathlon Canada and USA Triathlon are extending their partnerships through 2021. TrainingPeaks is now partnered with 25 NGB’s around the world,...
April 6, 2021
Running USA Launches Race Director Magazine
(April 6, 2021) - Running USA, the non-profit trade association for the sport of road running, is excited to announce a new digital magazine for race directors. Race Director Magazine (RDM)’s first issue is now available for readers interested in the running industry to explore and enjoy. The first issue...
April 5, 2021
New Holland Brewing Back to Full Production After Facility Fire
Holland, MI (April 5, 2021) -- New Holland Brewing, recently included among the top-50 craft breweries in America, is back online and brewing again after a February 21st fire that occurred in their production facility. The late-night flame, which authorities suspect was electric in nature, impacted one wall and a...
April 5, 2021
HOKA x Cotopaxi “Chase The Bright Side” Questival Adventure Race Encourages Do Good and Time To Fly Participation
(Salt Lake City, UT.) Apr. 5, 2021 – Outdoor and B Corp brand Cotopaxi today announces that its flagship community-driven adventure race event, Questival, is returning in 2021 with a new theme and new challenges in collaboration with leading footwear brand HOKA ONE ONE® and their partner organization Big City...
April 5, 2021
SoftBank Invests $100 Million in Fitness Startup
SoftBank is set to invest more than $100 million in at-home fitness startup Tempo. The connected fitness system retails between $2,500 and $4,000 and comes with weights, barbells, and a touchscreen display that offers instruction and live classes for a subscription fee of $39 per month. Front Office Sports
April 5, 2021
Charge E-Bikes Cycle Forward with Backbone Media
Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...