BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 15, 2021
2021 Little Rockers Kids Marathon Registration Opens June 28
LITTLE ROCK, Ark. – Little Rock Marathon race officials announced today that registration for the Little Rockers Kids Marathon, presented by the Hatcher Agency, will open on June 28. The Little Rockers Kids Marathon is a family-friendly event to be held Saturday, Nov. 20, 2021 at 11:00 a.m. The Little...
June 14, 2021
Bike Companies And Events Benefitting From Gravel Craze
According to data from The NPD Group, year-over-year sales of cyclocross/gravel bikes are up 96 percent through March 2021, with the category capturing 35 percent of the overall road bike category, second only to performance road bikes. Find out why on SGBMedia
June 14, 2021
One Time Rivals, Spartan and Tough Mudder Host Joint Obstacle Course Race Weekend in Central Florida
BOSTON, Mass. (June 15, 2021) – For the first time since Spartan’s acquisition of Tough Mudder, the brands will come together in a singular weekend to create the biggest celebration in the history of Obstacle Course Racing (OCR), each hosting its unique event style simultaneously at a single venue on December...
June 14, 2021
AWOL proves that Live Photos are here to stay
Last weekend’s iconic AJ Bell 2021 World Triathlon Leeds was a model of COVID-compliant elite and mass participation racing and entertainment held in stunning weather in Roundhay Park, Leeds, paving the way for the post-COVID return to mass participation. A team from British event technology company AWOL were deployed, providing...
June 12, 2021
Danish safety video is the best PSA we’ve seen promoting bicycle helmets
A video by the Danish Road Safety Council is quite brilliant, and a fun reminder that everyone should be wearing helmets when they ride. Even if they’re a careful rider…or a Viking. BikeRumor
June 11, 2021
SIGNA Sports United To Go Public By Merging With A SPAC
SIGNA Sports United (SSU), the sports eCommerce retailer and technology company, has struck a deal to combine with publicly-traded special purpose acquisition company (SPAC) Yucaipa Acquisition Corporation (YAC). The deal also encompasses the purchase of eCommerce bike retailer WiggleCRC Group. PYMNTS.com
June 11, 2021
Shimano forced to shut Malaysia component factory in latest blow to the supply chain
Shimano's factory in Malaysia will be completely closed until at least June 14 due to an official COVID-19 mandate. Since June 1, the factory had been allowed to operate at 60% capacity. Bicycle Retailer
June 11, 2021
Apex Benefits to Sponsor Beyond Monumental’s Youth Health & Wellness Program
(INDIANAPOLIS – JUNE 11, 2021) –Apex Benefits is pleased to announce a multi-year partnership with Beyond Monumental as the organization’s first title sponsor of its youth health and wellness program centered around running. The program, the Apex Benefits Monumental Kids Movement, is a seven-to nine-week program culminating with students running...
June 10, 2021
ICON Health & Fitness Announces Name Change To iFIT Health & Fitness Inc.
(LOGAN, UTAH – June 10, 2021) - ICON Health & Fitness, a global leader in connected fitness software, content and equipment, today announced that it has changed its corporate name to iFIT Health & Fitness Inc. (“iFIT”). Named after the Company’s proprietary software platform, the change reflects iFIT’s commitment to...
June 10, 2021
Hart™ Eyewear Sets New Standard for Blue-Light Filtering Lenses with Launch of Debut Collection
SAN DIEGO, Calif. – June 10, 2021 – HART™ Eyewear, the independent San Diego-based eyewear company, has officially launched their highly anticipated blue-light filtering glasses. With the debut collection, Founder Steve Hart set out to change the game when it comes to protective lenses for the modern era, all while...