BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 31, 2021
MYLAPS and IRONMAN Europe partner up to enhance race experience
Haarlem/Frankfurt - MYLAPS Sports Timing and IRONMAN Europe announce a 3-year agreement to enhance the race experience for more than 75,000 triathletes. The participants of most IRONMAN races (around 30 events per year) across Europe will be ensured of the latest developments in timekeeping. Many IRONMAN race directors and participants...
March 31, 2021
BibRave Expands Marketing Partnership with Knockaround
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has expanded its marketing services with Knockaround, the original affordable and stylish sunglasses company based in San Diego. What started as a product-seed and promotional arrangement has blossomed into a full-fledged agency relationship and multi-facetted partnership. Building upon...
March 31, 2021
GOAL Foundation Extends Partnership with haku to Drive Memorable Experiences for the Greater Ogden Community
With the pandemic continuing to shift the event landscape, many organizations have begun to envision what the endurance event industry might look like in the next few years. The ability to offer superior customer service, transform insights into action, create unforgettable participant experiences, and foster engaged communities through loyalty- building...
March 31, 2021
GiveSignup | RunSignup Reports Growth at the Close of Q1 2021
Moorestown, NJ – After a challenging year for endurance events and nonprofits, GiveSignup | RunSignup closes Q1 of 2021 with encouraging signs of market expansion. Total transactions on the platform in March 2021 were just short of the transactions from March 2019, despite the continued absence of many large endurance...
March 31, 2021
Race Roster’s event calendar tool is more powerful than ever
London, ON (Wednesday, March 31, 2021) - Many timers and event organizations have been using Race Roster’s calendar builder to drive registrations and easily link to results, photos, and more, directly from their own websites. Race Roster’s calendar tool is continuously advancing to give event industry professionals even more control...
March 30, 2021
Lululemon forecasts better-than-expected sales as digital business accelerates
Lululemon reported net income of $329.8 million, or $2.52 per share, compared with net income of $298 million, or $2.28 per share, a year earlier. Its online sales surged 92%, as many consumers preferred to shop from home during the Covid pandemic. Women’s sales were up 19%, and men’s grew...
March 30, 2021
USA Triathlon Foundation Announces Recipients of $59,250 in Additional COVID-19 Relief Fund Grants
COLORADO SPRINGS, Colo. — The USA Triathlon Foundation, in partnership with the Professional Triathletes Organisation (PTO), today announced the 27 recipients of nearly $60,000 in grant funding through the second round of the USA Triathlon Foundation COVID-19 Relief Fund. The fund was established last April to support multisport community members...
March 30, 2021
HOKA ONE ONE® x Cotopaxi® Empowers All Athletes to Explore the Trails
(Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles. Born out of a...
March 30, 2021
Austin Marathon Adds Siete Family Foods as Partner
AUSTIN, Texas, March 30, 2021 -- Leading up to the 2021 Austin Half Marathon, Ascension Seton Austin Marathon presented by Under Armour is excited to announce its partnership with locally owned and operated Siete Family Foods. The Austin-based company, which has quickly become the leading health-conscious Mexican-American food brand on...
March 30, 2021
TrainingPeaks Announces Growing List of Pro Team Partners
Boulder, Colo., March 30, 2021— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced partnerships with INEOS Grenadiers and Alpecin-Fenix Cycling Team. These partners join a list of over 20 pro teams that use TrainingPeaks to create, schedule, track and analyze...