BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 20, 2021
Notio and Velocomp Announce New Industry Standard for On-Bike Aero Setup, Measurement and Display
Cyclists expect bike sensors and bike computers to “just work.” Unfortunately, seamless operation between aero sensors and bike computers isn’t possible today because the aero profile—an industry-standard digital “language” used by aero sensors and bike computers to talk to each other—does not exist. Without an aero profile, cyclists might not...
April 20, 2021
Under Armour Scales Back Global HQ Plans as Pandemic Reshapes Work
Under Armour is downsizing its future headquarters in its home city of Baltimore. The sportswear giant has announced plans to scale back its global corporate and Americas regional functions into a 50-acre site in Port Covington, which it purchased five years ago. According to Under Armour, the headquarters — expected...
April 20, 2021
Wigle Whiskey and the DICK’S Sporting Goods Pittsburgh Marathon Continue Partnership with Runner of STEEL Bourbon
PITTSBURGH (April 20, 2021) – P3R, the engine behind Pittsburgh’s greatest races – including the DICK’S Sporting Goods Pittsburgh Marathon – partners with Wigle Whiskey, an award-winning small batch whiskey distillery based in Pittsburgh, to bring back the Runner of STEEL Bourbon for the 2021 weekend of events. Made from...
April 20, 2021
The National Forest Foundation Appoints Rob Leary As New Chair of The Board
Missoula, MT. (April 20, 2021)– The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193-acre National Forest System while inspiring millions of Americans each year to experience and protect these lands, is pleased to announce appointment of Rob Leary as new Chair...
April 20, 2021
Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America’s Great Wide-Open Spaces
NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open Spaces Collection is an annual, small-batch production of Wyoming Whiskey that supports parks across the...
April 20, 2021
The Fitness Company Whose Priority Isn’t Actually Fitness
When it comes to fitness equipment, Bala Fitness is banking on consumers judging a book by its cover. Fitness accessory company Bala Fitness focuses on style over fitness, an approach that has led to an uptick in sales since the pandemic started. Bala is headed toward $40 million in sales in...
April 20, 2021
Sportstats chooses MYLAPS technology for timing IRONMAN races
Atlanta/Ottawa - MYLAPS Sports Timing and Sportstats USA announce a 3-year agreement to use MYLAPS timing technology at all IRONMAN races across North and South America. This means that all triathletes of these IRONMAN events will be ensured of the latest developments in timekeeping. MYLAPS and Sportstats have worked together...
April 19, 2021
Airbnb announces $8 million Athlete Travel Grant scheme to support Olympians and Paralympians
Up to 500 athletes a year will receive $2,000 (£1400/€1600) in promotional credit with The Olympic Partner (TOP) member Airbnb in new scheme to support travel, accommodation and training. Inside the Games
April 19, 2021
Self-Driving Cars: A Tutorial for Cyclists and Runners
Will self-driving cars be safer than human-driven vehicles? Almost certainly. Avoiding collisions with people, cyclists, or other vehicles is an essential requirement of the self-driving vehicle. What can we do now to help self-driving vehicles see and avoid us? Slowtwitch
April 19, 2021
CUORE of Switzerland Becomes Official Performance Cycling Apparel Partner of USA Cycling
COLORADO SPRINGS, Colo. – CUORE of Switzerland, Inc. has signed a five-year agreement as the Official Performance Cycling Apparel of USA Cycling. With offices around the world, CUORE will outfit USA Cycling athletes at all competitions for cyclocross, mountain bike, road and track as USA Cycling champions performances for the...