BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 12, 2021
Super League Triathlon Announces Global Partnership With OFX
Super League Triathlon has announced a wide ranging deal with OFX that will see them become a Global Partner for 2021 and beyond. OFX, who are world leaders in international money transfers, will work closely with Super League on marketing initiatives to grow the sport of triathlon, to help deliver a 2021...
April 10, 2021
Western States, GU Energy Labs Reach Sponsorship Agreement
AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited to have GU as our exclusive nutrition sponsor,” said Diana Fitzpatrick, president of the Western...
April 10, 2021
2021 Toyota USA Triathlon Age Group National Championships in Milwaukee Sold Out
COLORADO SPRINGS, Colo. — USA Triathlon today announced that the Toyota USA Triathlon Age Group Sprint and Olympic-Distance National Championships, scheduled for Aug. 6-8 in Milwaukee, are sold out. While both National Championship divisions are at capacity, a limited number of spots remain available for the sprint- and Olympic-distance Time...
April 9, 2021
Arkansas cycling industry responds to trans legislation
BRAIN has reached out to several industry members based in Arkansas for their take on the recent state legislation regarding transgender people. Bicycle Retailer
April 9, 2021
February bike imports continue surge
The U.S. brought in 1.38 million bikes in the month, worth $119 million. That's 74% more bikes than in February 2020 and 26% more in value, according to import statistics released by the Department of Commerce this week. Bicycle Retailer
April 9, 2021
Athletic Brewing Expands Partnership with Spartan into Canada and the UK
BOSTON, Mass. – Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year renewal agreement also sees the partnership expand beyond the US, into Spartan race markets in Canada...
April 8, 2021
Louis Garneau hopes to go public in 2 years, with assistance from e-bikes
Just a few months after emerging from Canada's equivalent to Chapter 11 bankruptcy, Louis Garneau Sports' president said his goal is to take the company public in two years. He's planning on e-bike sales providing a boost toward that goal. Bicycle Retailer
April 8, 2021
Vibram Announced Executive Leadership Changes
Eric Rosen, a 20-year veteran of the brand, will retire in April, and in conjunction with his departure, Vibram announces changes to its senior management team. SGB Media
April 8, 2021
The Shoes You Can Subscribe To
On Running, a shoe company affiliated with Roger Federer, is carving out a unique space among runners with a shoe you can swap out for a new pair whenever they get too run-down. Its new shoe, the Cyclon, is recyclable and made from castor beans. Castor oil, long used for medicinal...
April 8, 2021
Lance Armstrong’s son Luke arrested on sexual assault charges
The 21-year-old is accused of assaulting a 16-year-old girl in his father's home in 2018. Cycling News The affidavit, obtained by Texan television station KXAN, says that the then-18-year-old sexually assaulted a 16-year-old after a party in Austin in March of 2018. The girl reported the incident in November 2020, telling...