BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 14, 2021
Dish Network Sues Peloton, LuluLemon, Icon Health & Fitness
Dish Network and its Sling TV division sued Peloton, Lululemon, and ICON Health & Fitness. The network provider says the fitness companies used Dish’s patented technology developed by Move Networks Inc., which “allows Internet users to stream content from across the world in real time at the highest possible quality.” Move Networks...
April 14, 2021
Addaday Grows Executive Team with Respected Industry Leaders
SANTA MONICA, Calif., April 14, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces the appointment of four strategic hires to help position the brand for its continued global growth. The announcement comes after a year of brand milestones including...
April 13, 2021
2021 Rookie Triathlon and Jack’s Generic Triathlon Canceled
AUSTIN, Texas, April 14, 2021 -- High Five Events has canceled Rookie Triathlon and Jack’s Generic Triathlon for 2021. The decision was made due to heightened COVID-19 requirements and a low number of registrations. Rookie Tri was scheduled for May 2nd and Jack’s Generic Tri was scheduled for August 29th....
April 13, 2021
Snowbasin Announces Multi-Year Partnership with Salomon
HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of the...
April 13, 2021
Marty Nothstein drops appeal of dismissal in lawsuit against USA Cycling
Former U.S. congressional candidate and Olympic gold medal cyclist Marty Nothstein has withdrawn his appeal of a judge’s decision dismissing Nothstein’s defamation lawsuit against USA Cycling over its disclosure of a misconduct allegation against him. The Morning Call
April 13, 2021
Jaybird Teams Up With Justin Williams and L39ION of Los Angeles To Answer Adventure
PARK CITY, Utah — April 13, 2021 —Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, announced its multi-year partnership with Justin Williams and L39ION of Los Angeles, the LA-based professional cycling team. Founded in 2019 by brothers Cory and Justin Williams, L39ION of Los Angeles is...
April 13, 2021
Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record
Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the last two decades, Ibex has served as a high-end staple in customers’ closets and earned a...
April 13, 2021
Wiley X® Announces Move to Frisco, Texas
Livermore, CA. (April 13, 2021) - Wiley X®, the leading premium protective eyewear brand, announced plans to move its operations from Livermore to Frisco, Texas. The new global headquarters, manufacturing and distribution site is set to be located in the Star Business Park and completed by Q2 2022. Wiley X...
April 13, 2021
Sportstats Extends Timing Agreement with The IRONMAN Group for Three Years Across All North America IRONMAN, IRONMAN 70.3 and Rock ‘N’ Roll Running Series Events
SALT LAKE CITY, Utah, USA / NEPEAN, Ontario, Canada (April 13, 2021) – Throughout a 24-year partnership, a genuinely great union has flourished between The IRONMAN Group and Sportstats. It was announced today that the partnership has been renewed for an additional three years across all IRONMAN®, IRONMAN 70.3 and...
April 13, 2021
Space Technology Boost to Outlaw Triathlon Series
The Outlaw Triathlon Series has partnered with AWOL to access their state-of-the-art facial recognition photography, in conjunction with the UK & European Space Agencies. Free race photography is a popular feature at Outlaw events and the new partnership with AWOL will benefit every competitor taking part across the five events this year. Using facial...