BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 2, 2021
World Bicycle Relief Announces Second Annual Pedal to Empower Ride
Indianapolis - June 2, 2021 - World Bicycle Relief’s signature ride, Pedal to Empower, returns for a second year this Saturday, June 5 2021. The event aligns with World Bicycle Day on June 3 to internationally celebrate the bicycle as a symbol of human progress and advancement, and World Bicycle...
June 2, 2021
UCI pushes forwards with sustainable development strategy
The Union Cycliste Internationale (UCI) has approved key components of its sustainable development strategy, with guidelines and targets. The UCI’s sustainability guidelines aim to provide practical information on key aspects of sustainability for all its stakeholders – which include its 197 national federations, event organisers and teams – so they can...
June 2, 2021
HOKA ONE ONE® Strengthens Leadership Team with New Hires
(Goleta, Calif.) June 2, 2021 – HOKA ONE ONE®, one of the fastest-growing footwear and apparel brands in history, announces the hiring of two key leadership positions. With roughly four decades of collective experience in the footwear and outdoor industries, these new team members will deepen the brand’s expertise in...
June 2, 2021
CamelBak® Partners With Unlikely Hikers
PETALUMA, Calif. (June 2, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with Unlikely Hikers, an outdoor community that features underrepresented people in the outdoors. Together, the organizations will continue to support diversity, anti-racism and body positivity in the outdoors through community events, ambassadors,...
June 1, 2021
Meet the team tackling cycling’s garbage problem and eliminating single-use plastics
Canadian women's continental team InstaFund Racing, now in its third season, has set itself the big goal of going almost entirely free of single-use plastic, from June 1. It also aims to work towards having a carbon-neutral footprint from 2022. Velonews
June 1, 2021
MYLAPS offers coaching software to get extensive training insights
Haarlem/Utrecht – Get the most out of your training data and say goodbye to your stopwatch. The newly launched CoachSUITE turns MYLAPS training data into valuable (live) insights for sports coaches and athletes. MYLAPS offers this tool to all coaches, tracks, and federations that strive to get the most out...
June 1, 2021
Life Time Taps FloSports as Exclusive Official Media Partner and Broadcaster of Garmin UNBOUND Gravel
EMPORIA, Kans., June 1, 2021— Life Time, owner and producer of Garmin UNBOUND Gravel presented by Craft,has kicked off an exclusive two-year partnership with FloSports, a leader in sports streaming and original content. FloSports will serve as the Official Media Partner broadcasting the UNBOUND Gravel event weekend in 2021 and 2022...
May 27, 2021
British Triathlon Confirms Live Photography at The AJ Bell 2021 World Triathlon Leeds
A UK space company has been commissioned to provide space-enabled, live event photos at the AJ Bell 2021 World Triathlon Leeds, organised by British Triathlon on 5-6 June. This service is set to boost participant engagement and virtual spectator involvements, helping the recovery of an industry heavily impacted by COVID-19....
May 27, 2021
Regions Banks Signs on as VIP Partner for Southern Firecracker Triathlon
May 27, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with Regions Bank to provide an unique VIP experience for not only participants but spectators of the Southern Firecracker Triathlon. Regions Financial Corporation is a member of the S&P 500 Index and is one...
May 26, 2021
The Pro’s Closet receives $40M in funding
The additional $40 million in Series B funding that will be used by the used bike and component retailer to grow its workforce, develop new technological customer solutions, and possibly expand into new regions. It is considering options to establish a presence outside Colorado, but did not provide specifics. This...