BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 23, 2021
BibRave to Drive Marketing for Launch of The Run Show USA
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has partnered with The Run Show USA, a spin-off of the award-winning, UK-based The National Running Show, to launch their inaugural US events. Showcasing the latest cutting-edge footwear, nutrition, electronics, and other running gear, The Run Show USA...
June 22, 2021
ThermoWorks Partners with National Forest Foundation
Missoula, MT (June 22, 2021) –ThermoWorks, America’s leading thermometer manufacturer, today announces their partnership with the National Forest Foundation (NFF), a congressionally-chartered nonprofit arm working to improve the health of the National Forest System. Through this partnership, ThermoWorks will sponsor the planting of 100,000 trees in 2021 and is launching...
June 22, 2021
Outspoken Women in Triathlon Summit Returns Bigger than Ever
Denver, Colorado, USA — June 22, 2021 — The Outspoken: Women in Triathlon Summit is back after sold-out summits in 2018 and 2019. Registration is now open for the 2021 event, which will assist attendees in understanding how they can contribute to women’s leadership, equity and fulfillment of physical potential...
June 21, 2021
Fabletics Named Official Active Lifestyle Partner of Tough Mudder
EL SEGUNDO, Calif. (June 21, 2021) - Fabletics announced it has been named the official active lifestyle partner of Tough Mudder. As part of the strategic partnership through 2022, Fabletics will offer its premium quality activewear to the more than 6 million members of the Tough Mudder community through a series...
June 21, 2021
Startup PedalCell launches patented technology that charges devices from bicycle motion
Chicago, Illinois (June 22nd, 2021) Startup PedalCell, based in Chicago, IL, is rushing to create more inventory after a spring demand surge. Founded by three engineer cyclists, their patented USB device charger generates power from a cyclist's motion and started shipping in October 2020. PedalCell can charge USB devices such...
June 18, 2021
Superfeet Gets Supercharged: Westward Partners Leans in to Superfeet to Fuel Growth
FERNDALE, Wash. (June 17, 2021) – Superfeet, the global insole industry leader and innovator, is thrilled to announce the company has agreed to a partnership with private equity firm, Westward Partners. Effective immediately, Seattle-based Westward Partners assumes majority ownership in this fast-growing industry stalwart. This acquisition will set Superfeet up...
June 17, 2021
Rugged Races and RAM Racing Become Ventures Endurance
BOSTON, MA (June 17, 2021) — Ventures Endurance, a subsidiary of Gannett and one of the USA TODAY NETWORK Ventures companies, announced today a rebrand of its visual identity and representation across its portfolio of endurance races and events. The rebrand includes the combining of previously acquired Boston-based Rugged Races...
June 17, 2021
Continued Malaysia lockdown means Shimano and Kent will keep factories closed through June 28
The Malaysia government has ordered a COVID-19 lockdown to continue at least until June 28, extending the closure of bike factories there by at least another two weeks. BRAIN
June 17, 2021
Kryptonite Adds New Security Options for E-Bike Owners
Canton, MA, USA– E-bikes are one of the fastest-growing and most expensive cycling categories, two of the chief reasons they have become top targets for theft nationwide. With the COVID-19 pandemic spurring unprecedented bike industry growth last year (according to NPD data[1]) and as more people purchase bikes for recreation...
June 17, 2021
PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments
LOUISVILLE, Colo. (June 17, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include...