BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 6, 2021
IOC and Pfizer strike vaccine deal for Tokyo 2020 athletes
The British Olympic Association has been handed a boost in its bid to vaccinate all its athletes and support staff prior to the start of the Olympic Games in Tokyo in less than 12 weeks’ time. Under a deal struck between the International Olympic Committee and pharmaceutical giant Pfizer, vaccines...
May 6, 2021
Peloton Sales Rise, But Treadmill Recall Looms
Peloton’s sales rose 141% in its fiscal Q3, bringing revenue to $1.26 billion as the pandemic-fueled at-home fitness boom continued into the early months of 2021. But Peloton anticipates $165 million in fiscal Q4 losses related to the recall of its two treadmills. Front Office Sports
May 6, 2021
UTMB Group and The IRONMAN Group partner to launch the ground-breaking UTMB® World Series
UTMB Group – a major player in trail running which has led the sport’s development for the last 18 years – has joined forces with The IRONMAN Group to boost the sport’s international development and, together, will launch the world’s ultimate trail-running circuit: the UTMB® World Series. From as early...
May 6, 2021
Science in Sport extend partnership with INEOS Grenadiers and launch new campaign, “Progression is our Obsession”
The success of the partnership has been achieved through a collaborative and insight led approach to Performance Solutions, including nutritionist recruitment, tailored fuelling plans and bespoke product development based on the needs of the team and individual riders. This approach has made the partnership the longest and most successful performance...
May 6, 2021
Vincent Luis to Star In Multi-Part Documentary Series with Super League Triathlon
Super League Triathlon has announced it is making a multi-part documentary series with Vincent Luis chronicling his attempt to create history in 2021. ‘Invincible’ will follow the World and Super League champion with SLT’s film crews given exclusive access to the biggest year in his career. Luis is attempting to...
May 6, 2021
deboer wetsuits partners with Holly Lawrence, Ironman 70.3 World Champion
Stamford, CT, May 6, 2021. deboer wetsuits is thrilled to announce a partnership with Holly Lawrence. Lawrence is among the most dominant athletes racing Ironman 70.3 and middle distance triathlon. A winner of the 2016 Ironman 70.3 World Championship, and runner-up in 2019, Lawrence has a wealth of experience and...
May 5, 2021
Fitbit CEO James Park Shares His Health and Fitness Habits
At 44, tech heavyweight James Park took his body and his workout to the next level—10 minutes at a time. Men's Health
May 5, 2021
Decathlon Promotes Innovation and Sustainability for 2021 Camping, Hiking, Outdoor Gear Collections
SAN FRANCISCO (May 5, 2021) — Just in time for summer adventures, Decathlon, the world’s largest sporting goods retailer, delivers new gear lines featuring innovative, sustainable technology at wallet-friendly prices that set the brand apart from others in the outdoors space. The brand’s customer-oriented approach shines through in the new...
May 5, 2021
Adidas launches Reebok auction, China row may dent Asian interest
Adidas has launched the sale of its Reebok brand in an auction which risks being affected by a political row over possible forced labour in China's western Xinjiang region. Adidas bought the U.S. fitness label for $3.8 billion in 2006 to help compete with arch-rival Nike, but its sluggish performance led...
May 5, 2021
Oura Brings In $100M in Funding
Oura Health announced Tuesday that it has raised $100 million in Series C funding, bringing the company’s total funds to $148.3 million. The wearable fitness manufacturer produces the Oura Ring, a sleep and activity tracker you can slide on your finger. More than 500,000 have been sold. Front Office News