BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
November 25, 2024
Zwift And Truemed Help Unlock Pre-Tax HSA/FSA Savings For At-Home Fitness
(LONG BEACH, CALIFORNIA] /ENDURANCE SPORTSWIRE/ - Zwift, the global online fitness platform for cyclists, and Truemed, the payment solution for merchants at the forefront of treating and preventing chronic disease, today announced a partnership to make investments in well-being through cycling easier than ever before. For eligible customers, Zwift Ride...
November 25, 2024
Join ultra adventurer Sean Conway for free webinar ahead of inaugural Sportive Breaks LEJOG cycling challenge 2025
25th November 2024, Manchester UK /ENDURANCE SPORTSWIRE/ - The team at Sportive Breaks are to host a free webinar, "The Allure of LEJOG and How to Ride It," with ultra adventurer Sean Conway this Wednesday, 27th November, at 8pm. Gain expert tips, insights, and inspiration from one of the world’s...
November 22, 2024
Introducing Meliora: A Women-Led Experiential Marketing Agency Transforming Representation and Delivering Connection
Philadelphia, PA - November 22, 2024 /ENDURANCE SPORTSWIRE/ – Today marks the launch of Meliora, a dynamic new experiential marketing agency founded by event industry veteran Amanda Ehrhardt. Defined as the “pursuit of better” in Latin, Meliora is setting out to transform the marketing landscape by championing women's sports and...
November 21, 2024
Look Cycle acquires Pembree to strengthen gravity range
This acquisition allows Look Cycle to strengthen its footprint in Enduro and Downhill, broadening its gravity pedal offering and leveraging the industry-leading insights of Pembree’s founder, Phil Law, who will continue to lead the brand. BikeBiz
November 21, 2024
Spaces filling fast for the inaugural Triathlon Industry Conference powered by Scimitar, as industry-leading panel line-up is unveiled.
November 21. /ENDURANCE SPORTSWIRE/ - Triathlon Industry Association (TIA) has now announced the panel line-up for the first-ever Triathlon Industry Conference (TIC24), set to take place in partnership with Running Industry Alliance. Hosted in Loughborough, UK, on Monday 9th December, TIC24 will bring together the biggest names in triathlon to tackle...
November 20, 2024
Lawsuit Says Lululemon’s Mishandled DEI Efforts, Botched Leggings Launch, Led to Dropping Share Price
A Lululemon shareholder is accusing the activewear giant of several management failures that contributed to a falling share price. Lululemon shareholder James Wong alleged that shortcomings in the retailer’s diversity, equity and inclusion programs, as well as concealed inventory issues that led to a botched launch for a new line of...
November 20, 2024
Suunto Race S Titanium Courtney – The special glow-in-the-dark watch, designed with Courtney Dauwalter
VANTAA (19. November 2024). /ENDURANCE SPORTSWIRE/ - Courtney Dauwalter, the expert of ultra running, is known for her unmatched mental toughness. She breaks down races into manageable sections, focusing on the next milestone, and uses positive self-talk to stay driven. Phrases like "embrace the pain" and "right foot, left foot"...
November 20, 2024
NCOREC Recommends Legislative Action for Recovery and Rebuilding of Western North Carolina’s Outdoor Economy Post-Hurricane Helene
November 20, 2024 – Asheville, NC /ENDURANCE SPORTSWIRE/ – The North Carolina Outdoor Recreation Coalition (NCOREC) announced today a dedicated slate of legislative requests needed to rebuild Western North Carolina’s outdoor economy, which was severely impacted by Hurricane Helene. As part of a unified, multi-agency approach, NCOREC advocates for significant legislative...
November 20, 2024
Virginia’s Blue Ridge TWENTY24 Signs New Zealand athlete Rylee McMullen
Roanoke, VA – November 20, 2024. /ENDURANCE SPORTSWIRE/ – Virginia’s Blue Ridge TWENTY24 is proud to announce the signing of Rylee McMullen (NZL), a dynamic and accomplished cyclist from New Zealand, for the 2025 and 2026 seasons. With a career spanning multiple disciplines and continents, Rylee brings a wealth of...
November 20, 2024
4iiii Innovations Adds Bike Index Registration Feature to iPhone App, Offering a Bike Recovery Solution
COCHRANE, ALBERTA, 20th November, 2024 /ENDURANCE SPORTSWIRE/ — 4iiii Innovations, a leader in power-driven cycling performance, is excited to announce the integration of the Bike Index registration feature into their iPhone app. This new feature allows 4iiii customers to register their bikes with Bike Index, the largest non-profit bike registry...
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