BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

September 18, 2021
Leadville Race Series Podcast Grit, Guts and Determination Now Available
LEADVILLE, Colo., Sept. 18 2021 – Life Time, the premier healthy lifestyle brand, today announced the launch of Grit, Guts and Determination: The Leadville Race Series Podcast. Hosted by Cole Chlouber, son of Leadville Race Series co-founder Ken Chlouber, each episode highlights inspirational, historical, and transformative experiences that comprise the...
September 17, 2021
Leadership Change at Mammut Sports Group AG
Seon, September 17, 2021 – Following the successful completion of the change of ownership from Conzzeta to Telemos Capital, the Board of Directors of Mammut Sports Group AG ("Mammut") and CEO Oliver Pabst have jointly agreed to enter the next phase of the company with new leadership. Oliver Pabst will...
September 16, 2021
Court of Arbitration for Sport (CAS) releases official report on Salazar ban
While the report seemed to cast some doubt on the appropriateness of the bans, while still upholding them, CAS ruled that Salazar had committed three anti-doping rule violations, including possession of testosterone, complicity in Brown’s administration of a prohibited method and tampering with the doping control process with respect to the...
September 16, 2021
Don’t look back, Peloton—Apple might be gaining on you
Apple’s Fitness+ is taking on a decided Peloton vibe. But rather than readying itself to make its own exercise equipment, Apple is after something bigger. Fast Company

September 16, 2021
TrainerRoad Announces Adaptive Training Open Beta and Free Trial, Providing Cyclists Early Access to the Future of AI-Powered Training
RENO, Nevada (September 16, 2021) – TrainerRoad, cycling’s most complete & effective training system and the market leader in making athletes faster, is excited to announce the open beta availability of their new Adaptive Training system, offering personalized training powered by advanced machine learning for every cyclist. TrainerRoad now offers...
September 16, 2021
Outside TV Expands Reach Joining YouTube TV’s Sports Plus Add-on Package Offering
BOULDER, Colo., September 16, 2021 – Outside Inc.––the world's leading creator of active lifestyle content, services, events, and experiences––today announced its television service, Outside TV, is now available on YouTube TV as part of its optional sports add-on package offering: YouTube TV Sports Plus. Outside TV joins the likes of...

September 16, 2021
Running legend and global health and wellness advocate Meb Keflezighi joins Kilter Board of Advisors to connect active lifestyles with important causes
MADISON, WI (September 16, 2021) -- Meb Keflezighi, the only athlete ever to win the Boston and New York City Marathons and an Olympic marathon medal, will join the Kilter Board of Advisors, it was announced today by Seth Braddock, Kilter Founder & CEO. The newly created Kilter Board of...

September 16, 2021
L39ION of Los Angeles and the City Of Sacramento Announce The Inaugural Downtown Cycling Event – Into The Lion’s Den Powered By SRAM
SACRAMENTO (September 16, 2021) – The fastest criterium cyclists in the U.S. will come together in downtown Sacramento to compete for a $100,000 prize purse at the inaugural Into the Lion’s Den powered by SRAM race and cycling festival on Saturday, October 30, 2021. Cycling fans will enjoy an exciting...
September 15, 2021
HOKA ONE ONE® Introduces the Next Iteration of Popular Bondi Line—The All-New Bondi X
GOLETA, Calif.), September 15, 2021 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), will release the brand-new Bondi X at HOKA.com and retailers nationwide on October 1, 2021. The Bondi X is designed to provide an even more efficient, propulsive ride to the original max-cushion road shoe....
September 15, 2021
On Running Shoemaker’s IPO Beats Target to Raise $746 Million
The maker of On Running performance shoes priced its U.S. initial public offering above a marketed range to raise $746 million. On Holding AG and some of its investors sold 31.1 million shares for $24 each on Tuesday, according to a statement confirming an earlier report by Bloomberg News. The company had...