BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 17, 2021
Continued Malaysia lockdown means Shimano and Kent will keep factories closed through June 28
The Malaysia government has ordered a COVID-19 lockdown to continue at least until June 28, extending the closure of bike factories there by at least another two weeks. BRAIN
June 17, 2021
Kryptonite Adds New Security Options for E-Bike Owners
Canton, MA, USA– E-bikes are one of the fastest-growing and most expensive cycling categories, two of the chief reasons they have become top targets for theft nationwide. With the COVID-19 pandemic spurring unprecedented bike industry growth last year (according to NPD data[1]) and as more people purchase bikes for recreation...
June 17, 2021
PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments
LOUISVILLE, Colo. (June 17, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include...
June 17, 2021
Commit Now, Set Your Goal and Register for the 2021 SDCCU OC Running Festival
ORANGE COUNTY, Calif. –Its Orange County’s favorite springtime running tradition, this year taking place in the fall. The 17th annual SDCCU OC Marathon Running Festival is set to return live and in-person the weekend of November 6-7, 2021. The twice-postponed race will include a sunset 5k on Saturday and 13.1-mile...
June 17, 2021
Brent Bookwalter Will Retire After Storied Career
Asheville, NC, 17 June 2021 -- American professional cyclist Brent Bookwalter announced Thursday that he will retire from the sport at the end of the 2021 season. This ends an incredible 16-year career that saw the 37-year-old achieve accolades including helping Cadel Evans win the Tour de France (2011), representing the...
June 16, 2021
IRONMAN and Breitling Partner Together and Launch the Endurance Pro Ironman Watches
NEW YORK, N.Y. / TAMPA, Fla. (June 16, 2021) – Breitling and IRONMAN have signed a long-term partnership and teamed up to co-design the Endurance Pro IRONMAN watches, a special series of Breitling’s ultimate athleisure watch. The result is a set of perfectly lightweight and lighthearted luxury sports watches combining...
June 16, 2021
Giro announces New Hires within Marketing Team
(June 16, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced several key hires and promotions in a move to expand their brand and marketing team. Peter Nicholson joins as Brand Manager, Giro Bike while Eric Richter moves into a new role as Bell,...
June 16, 2021
Momentous Bolsters Athlete Ambassador Team with Morgan Pearson Partnership
(JACKSON HOLE, WY—June 16, 2021) – Momentous, a premium sports nutrition company known for its line of NSF-certified protein powders and supplements, has teamed up with leading triathlete Morgan Pearson. He joins an elite team that also includes leading runners Emma Coburn, Emma Bates, and Molly Seidel, climber Alex Honnold, CrossFit...
June 15, 2021
Big City Mountaineers Welcomes New Executive Director
GOLDEN, Colo. (June 15, 2021) – Big City Mountaineers (BCM), a leading provider of wilderness experiences for youth in the outdoors for more than 30 years, is pleased to announce the appointment of David Taus, a lifelong educator and outdoor advocate, as the organization’s new executive director. “We are thrilled...
June 15, 2021
Malaysia lockdown for Shimano and Kent continues
Malaysia lockdown for Shimano and Kent continues