BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

September 29, 2021
ShowcasedEndurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry
San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...

September 28, 2021
Lolë Welcomes New Vice President of Digital Omni-Commerce
MONTREAL (September 28, 2021) – Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Rob French as the brand’s new vice president of digital omni-commerce. “We’re thrilled to have Rob join the Lolë team,” said Todd Steele, President and CEO of Lolë. “He has sixteen years of...
September 28, 2021
Mike’s Bikes Partners With Giant Bicycle
Mike’s Bikes, the largest specialty bike retailer in the Western U.S., with 12 current retail locations and a national online presence, has signed with Giant Bicycles USA as a new full-line brand partner. SGB Media

September 28, 2021
Designing the Future of Performance Eyewear with Run Data
Santa Cruz, CA (September 28, 2021) – Among the run community, adoption of fitness tracking devices has become widespread and commonplace. This growing trend generates data that not only provides powerful insights into runner behavior, but is now also revolutionizing product development. Method Seven (M7), a manufacturer of high performance...

September 27, 2021
HEXR announce the launch of two new helmet shells – reinvigorate your helmet
The team at HEXR (https://hexr.com/) are pleased to launch their new shell colourways, a reinvigoration of their custom-fit cycling helmets. The new shells provide a beautiful new look by updating the colour of the helmet whilst not removing any of the high standards of safety. HEXR opted for a non-uniform...
September 27, 2021
Bare Performance Nutrition Expands Austin Campus
AUSTIN, TX (September 27, 2021) — Fitness, training and performance brand Bare Performance Nutrition announced their acquisition of nearly an additional 20,000 square foot of storage and warehouse property in Chandler Creek Business Park, off of Eagle’s Nest Street. The acquisition marks the brand’s largest expansion since its launch in...
September 27, 2021
NordicTrack-owner iFIT targets valuation of nearly $7 bln in U.S. IPO
IFIT Health & Fitness Inc, owner of the NordicTrack fitness brand, is looking to raise as much as $646.15 million through a U.S. initial public offering, valuing the company at $6.61 billion, according to a regulatory filing on Monday. Reuters
September 27, 2021
Specialized buys McLain Cycle & Fitness, other purchases rumored
After 44 years in business, Bob and Kris McLain have sold McLain Cycle & Fitness to Specialized Bicycle Components. Specialized has not confirmed the purchase and has declined to comment on this or other recent retail acquisitions. But industry sources tell BRAIN the company has purchased, or is close to...

September 24, 2021
INCUS Performance appoint new Sales Manager, Vijay Ramburuth
INCUS Performance (https://www.incusperformance.com/) is excited to announce that Vijay Ramburuth has been appointed as the team’s new Sales Manager. Vijay will be responsible for introducing the INCUS platform to clubs, coaches and teams far and wide as well as being the first port of call for sales contact. INCUS Performance’s...

September 24, 2021
ShowcasedP3R Joins Greater Pittsburgh Community Food Bank Sports and Media Coalition
PITTSBURGH (Sept. 24, 2021) – P3R, the engine behind Pittsburgh’s greatest races – including the DICK’S Sporting Goods Pittsburgh Marathon – is honored to share that it has joined the Greater Pittsburgh Community Food Bank’s new initiative aimed at ending childhood hunger. The Sports and Media Coalition is a collaborative...