BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 7, 2021
On Launches Initial Public Offering
ZURICH, Sept. 7, 2021 /PRNewswire/ -- Swiss performance sportswear brand On announced today the launch of its initial public offering of 31,100,000 Class A ordinary shares. On is offering 25,442,391 Class A ordinary shares and certain selling shareholders are offering 5,657,609 Class A ordinary shares. In connection with the offering, On and...
September 7, 2021
Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development
Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...
September 7, 2021
Neurun Launches Visualization Platform for Runners
BOSTON – September 7, 2021 – Neurun, today announced an all-new pre-race visualization technology to help athletes mentally prepare for race day. Targeted at runners at all levels preparing for road and trail races, Neurun combines interactive video tours, terrain data, and motivational course strategy tips from local coaches to...
September 3, 2021
Best Buy adds e-Bikes & Geek Squad assembly; Bird takes off with new BirdBike
Mega-retailer Best Buy is throwing its weight into e-mobility by offering electric transportation products including scooters, mopeds, and, yes, e-bikes. It also aims to compete with local bike shops with its Geek Squad, which will assemble and tune bicycles purchased at the store, including brake, seat, and handlebar adjustments for...
September 2, 2021
Company WHOOP Acquires Velocity-Based Training System PUSH
Performance wearables company WHOOP announced that it acquired velocity-based training (VBT) system PUSH. The acquisition marks WHOOP’s entrance into the VBT market and comes just days after it received a valuation of $3.6 billion. BarBend
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September 2, 2021
‘The Ride Bikes’ by Tony Ellsworth Taps SIMBOL Communications as PR AoR
Newport Beach, California (September 2, 2021) — For over 30 years Tony Ellsworth has been designing and crafting some of the most revered bikes in the industry, including world-renowned, full-suspension mountain bikes, Olympic track bikes and award-winning urban bikes, and with the recent launch of his latest brand, The Ride...
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September 2, 2021
Western Spirit Cycling Posts Record Growth in 2021
Moab, Utah - For the past 30 years, Western Spirit Cycling, the Moab-based premier outfitter offering guided mountain bike, gravel, and e-bike trips for beginners and experts, have hosted cyclists of all ages and backdrops on two-wheeled adventures across the Intermountain West. But never has the independently-owned and operated company,...
September 2, 2021
Covid Concerns Force USA Cycling to Adjust Format and Schedule of Inclusion Conference
Sept. 2, 2021 (COLORADO SPRINGS, CO) - USA Cycling had to make the difficult decision to reformat the highly anticipated Cycling Inclusion Conference. Originally slated for Friday, Sept. 10 and Saturday, Sept. 11, the organization made the decision based on the recent uptick in COVID cases. USA Cycling decided to...
September 2, 2021
Decathlon of Functional Fitness, DEKA, Partners with Leading Wearable Tech solution Myzone
BOSTON, Mass. (September 1, 2021) – DEKAFIT, the decathlon of functional fitness for all levels which was recently launched by endurance sports leader Spartan, has signed a multi-year agreement with Myzone, designating the leading wearable tech solution as the official “wearable fitness belt and heart rate/fitness strap partner” of DEKA...
September 1, 2021
iFIT Files for IPO, Could Raise Estimated $800M
Formerly known as Icon Health Fitness, iFIT offers interactive workouts, training programs, and instruction from world-class trainers. The company owns various fitness brands including FreeMotion and NordicTrack, and has more than 6.1 million members in over 120 counties — including 1.5 million paying subscribers. The company generated $1.7 billion in revenue in fiscal...