BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.October 10, 2021
Marion Rousse appointed race director of Tour de France Femmes
Race organizers ASO confirmed Sunday that the French former rider and current television analyst Marion Rousse will head up the organization of next summer’s inaugural Tour de France Femmes avec Zwift. The women’s Tour de France will return July 24-31 after various previous incarnations of the race came to a...
October 8, 2021
Asics Ventures Invests In Bisu
Asics Corp. announced that its investment subsidiary, Asics Ventures Corporation, has invested in Bisu, Inc., a startup developing “Bisu Body Coach,” a home health lab. Bisu Body Coach is currently in beta and will launch with a nutrition test, consisting of a disposable microfluidic test stick, a reader to use...
October 8, 2021
GiveSignup | RunSignup Q3 Trends Data Show a Persistent Hybrid Model, Some Reversion to Demographic Norms
Moorestown, NJ – GiveSignup | RunSignup, the leading technology provider for endurance and fundraising events, released preliminary registration data through Q3 of 2021 to provide key metrics on the recovery of the events industry. The data shows continued recovery and consistent success of in-person events, as well as a lingering...
October 7, 2021
iFIT Delays IPO After Planning to Raise $646M
iFIT postponed its IPO on Thursday, citing adverse market conditions after planning to raise $646 million. iFIT joins Life Time Group Inc. as another fitness company recently impacted by market volatility. Life Time, which is backed by private equity firm TPG, decreased its IPO size to $702 million on Wednesday, down from $966...
October 7, 2021
Announcing InGoodTaste: An Independent Creative Consultancy Focused On Grey Space Thinking™ and Positive Cultural Change
(October 7, 2021 — San Francisco, CA) — With an extreme independence and a focus on solving problems using Grey Space Thinking, InGoodTaste has been launched by Mark Riedy, founder of TRUE Communications and digital marketing agency A Known Quantity, along with a group of managing partners. The collective team...
October 7, 2021
ShowcasedPunch Gunk partners with Orange County Triathlon to provide on-course pain relief
MISSION VIEJO, Calif. – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, has partnered with the Orange County Triathlon to provide natural pain relief for athletes on course. Punch Gunk’s pain relieving lotion will be found at all aid stations throughout the...
October 7, 2021
United Endurance Sports Coaching Academy (UESCA) Welcomes Long Time Endurance Sports Veteran, Matt Cramer as Director
United Endurance Sports Coaching Academy (UESCA), the leader in science-based endurance sports education has announced that seasoned endurance sports manager, Matt Cramer has joined UESCA as a director. In this role, Matt will be responsible for the development of new products and the overall growth of UESCA. Matt began his...

October 6, 2021
CTS Welcomes 6 New Coaches to Expanding Staff
(Colorado Springs, October 6, 2021) – CTS, a pioneer in the endurance coaching and camps industry, today announced six new additions to their staff of 50+ professional coaches. Ruben Bacon, Miles Juneau, Michelle Foster, Nicole Rasmussen, Neal Palles, and Ryne Anderson bring unique strengths to the CTS Coaching Staff and...

October 6, 2021
Atlanta Track Club and haku Take Memberships to the Next Level Through Innovative Solutions
Effective membership programs have shifted from brands simply driving revenue to a value model where they invest in benefitting their communities – such as access, knowledge, information, experience, and belonging. Over the years, Atlanta Track Club has proven to be one of the most forward-thinking, innovative organizations that puts its...
October 5, 2021
Nike Announces Vaccine Mandate For All U.S. Office-Based Employees
Nike will now require office-based U.S. employees to be vaccinated against COVID-19. In a statement to FN on Tuesday, Nike said it would require all U.S. office-based employees to get the vaccine in order to support “the effort to bring people safely back to their workplaces.” Nike said it aims...