BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 8, 2021
Jaybird Partners With Five-Time NBA All-Star Jimmy Butler
PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and...
June 8, 2021
2 Buck Stuck – BibBoards is launching a campaign meant to reboot the endurance sports industry.
BibBoards – a company known widely in the sports community for their innovative, customizable bibSNAPS launches a new campaign to encourage and support endurance sports athletes and help the whole industry renovate adopting safe and sustainable technologies. Knowing that each tiny detail can be a crucial success factor, BibBoards comes...
June 7, 2021
The Great U.S. Bicycle Shortage
A boom demand, a trade war, and pandemic have combined for major price inflation in the bicycle business. With demand high and supply low, prices for bikes and parts can be 15-25% higher than usual. Front Office Sports
June 7, 2021
Implus LLC Announces Balega Brand Leadership Transition Appoints Jenna Campbell as VP Category and Brand Development
DURHAM, N.C. (June 7, 2021) — Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. Tanya and Bert have shepherded and guided Balega since its inception in 2003 to be the leading performance sock brand in the run specialty market. Effective June 30, 2021,...
June 7, 2021
Wolverine Worldwide Expects Second Quarter 2021 Revenue To Exceed Second Quarter 2019
Wolverine World Wide Inc. said it expects second-quarter 2021 revenue to exceed 2019 levels due to better-than-expected trends across nearly all brands in its portfolio led by Merrell, Saucony and Sperry. SGBMedia
June 7, 2021
Decathlon U.S.A. Announces New CEO, Christian Ollier, to Guide Continued U.S. Brand Growth
SAN FRANCISCO (June 7, 2021)— Decathlon, the world’s largest sporting goods retailer, today announced the appointment of Christian Ollier as CEO of Decathlon U.S.A., allowing prior CEO, Michel D’Humières, to move on to other projects within the company. D’Humieres was appointed to the role in 2016 and led the company’s...
June 7, 2021
Diamondback Announces Partnership with LOGE Camps
KENT, Wash., (June 7, 2021) — Diamondback Bicycles, a leader in bike innovation, has announced a new demo partnership with LOGE Camps, the hotel that gets you outdoors. Beginning in Summer of 2021, Diamondback will offer the Division1, Atroz 2, and Release 29 1 at select LOGE Camps across the...
June 7, 2021
Sport Acuity acquires Tri247 endurance media business
Sport Acuity has acquired a controlling stake in Tri247 – the company behind the 247 group of endurance sport websites. Chief among them is Tri247.com, alongside Run247.com, which are leading platforms for elite to starter athletes. Endurance.biz
June 4, 2021
Bicycle industry sees first stock exchange index tracker
Set to launch on the Frankfurt stock exchange on the 21st of June, the bicycle industry will get its first stock exchange index tracking 20 of the trade’s largest listed names. The index management will be handled by asset management firm Daubenthaler and the index will be called BeneFaktorIndex® Bike. Cycling Industry...
June 4, 2021
Alvernia University Becomes First Pennsylvania School to Add Varsity Women’s Triathlon
COLORADO SPRINGS, Colo.— USA Triathlon, along with Alvernia University Director of Athletics and Recreation Bill Stiles, today announced that Alvernia University in Reading, Pennsylvania, will become the 37th school in the nation and the first in Pennsylvania to offer women’s triathlon at the varsity level. The NCAA Division III team...